Madrid Protocol In Latin America: A Trademark Perspective

Several international Intellectual Property (IP) organizations have been actively promoting the Madrid Protocol in Latin American countries. Among others, the main organizations participating in this campaign are the International Trademark Association (INTA), the United States Patent and Trademark Office (USPTO) and the World Intellectual Property Organization (WIPO).

The combination of Latin American governments modernizing their IP systems, the increase of investments of small and medium-sized economy enterprises in the region and the signing of trade related agreements all indicate that Latin America may be preparing for the adoption of the Madrid Protocol. International IP organizations have being quite active throughout the region in the sense of encouraging adoption of the Madrid Protocol by highlighting the benefits that this would entail.