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ARTICLE · 20 AUGUST 2018

Why .AFRICA Will Succeed Where Others Have Failed

It is increasingly becoming clear that many of the newTLD's launched since 2013 are not viable as a business.

AngolaIntellectual Property

It is increasingly becoming clear that many of the newTLD's launched since 2013 are not viable as a business. While there are some notable exceptions such as .xyz, most have struggled to report positive numbers and are currently operating at a loss. A staggering 70% of all these domains don't have any content whatsoever, which helps to explain why renewal rates for these domains also seem to be lower than the industry average.

However, I am confident that .africa will succeed. Unlike others, it is an extension that caters to needs that are real (looking at you, .george). It is a joint project by the African Union Commission (AUC) and the South African registrar (ZACR), two prestigious regional organizations that have interests beyond short term profit, as well as the resources and know-how to run the operation.

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