Article
Green Claims, Real Consequences: What The EU’s New Greenwashing Rules Mean For Businesses
The European Union's new environmental claims rules, effective since September 2026, impose strict requirements on businesses selling to EU consumers regarding greenwashing and sustainability marketing. These regulations affect not only consumer brands but also M&A transactions and asset managers, requiring substantiated environmental claims, verified sustainability labels, and detailed public plans for future targets like net zero commitments.

Proskauer Rose LLP





