Ballard Spahr LLP

Business and Transactions

Partner

Gregory L. Seltzer is an experienced transactional attorney who utilizes and combines his knowledge of legal, accounting, and business principles to provide comprehensive, practical, and creative business law advice and counsel. He has practiced corporate law for more than two decades, holds an MBA, is a Certified Public Accountant (inactive), and previously worked as an auditor and tax consultant for Ernst & Young, LLP.

He concentrates his legal practice on private, middle-market merger and acquisition transactions, including private equity and strategic acquisitions. Greg has a specific niche expertise in representing venture- and investor-backed companies, as well as family- and entrepreneur-owned businesses.

Greg founded and is a member of the firm's nationally recognized Emerging Companies and Venture Capital Group. He represents entrepreneurs, mature startups, venture capital firms, and family offices in an array of financing transactions, both standard (NVCA) and highly complex and bespoke structures. Greg's industry experience focuses on SaaS, AI, business services, Fintech, Proptech, Edtech, Healthtech, medical device, food and beverage, and CPG. He co-founded and leads the firm’s widely recognized national accelerator program that provides pro bono legal services, support, and mentorship to student entrepreneurs: Ballard Academy for Student Entrepreneurs (BASE).

He represents public and private companies in a variety of intellectual property licensing transactions, including the negotiation and drafting of software licensing agreements, mobile application and development agreements, and SaaS agreements. He also regularly handles and structures spin-out transactions, and distribution, development, supply, and manufacturing agreements.

Greg has uniquely handled a multitude of transactional matters in the sports, music, and restaurant industries. He negotiated a complex agreement between Major League Baseball (MLB) and the National Hockey League, and represents and routinely handles transactions and agreements for an MLB franchise. Greg represents several professional athletes, structuring family offices and foundations, handling marketing and sponsorship agreements, minority investment transactions, and media and entertainment deals, including podcast deals and on-air media engagements with national networks and streaming services. In 2024, Greg handled one of the largest podcast transactions in the country, representing New Heights, an entity owned by Jason and Travis Kelce, in a deal with Wondery, a podcast platform owned by Amazon.

Admissions

Pennsylvania

Founder, Philly Music Fest, a nonprofit music, arts and technology festival

Board Member, Philadelphia Youth Basketball

Board Member, The Mann Center for the Performing Arts

Temple University James E. Beasley School of Law (M.B.A., J.D. 2003),

Pennsylvania State University (B.S. 1998)

Certified Public Accountant (PA; 2000; Inactive)