Our expertise
With six partners, three special counsel, and six senior associates, our team combines scale with accessibility. Clients can count on senior input that is hands-on and readily available.
Intellectual property at the core
We understand the power of brands in a competitive market. Trade marks, brand protection, and commercialisation are central to what we do. Our team’s cross-jurisdictional, in-house, and private practice experience means we bring a “one-stop insider’s” approach to managing and protecting IP.
More than registration
Our services extend far beyond filing applications. We provide tailored, practical advice that protects IP assets, structures businesses for growth, mitigates risk, and unlocks commercial value. We prioritise clear, strategic direction—never fence-sitting.
Industry engagement
Our senior lawyers actively contribute to industry bodies across technology, film, television, communications, and the internet, ensuring our insights are grounded in real-world industry knowledge.
Commercial outcomes first
When disputes arise, we are robust advocates but always align with our clients’ commercial objectives using litigation and dispute resolution as tools, not endpoints.
Full lifecycle support
From setting up entities and securing funding to registering trade marks, negotiating commercialisation agreements, structuring employee share schemes, protecting assets, enforcing rights, and guiding sales or exits; we cover the full journey. Few firms in New Zealand can match our scale, depth, and sector insight in technology, media, and IP.