Firm Profile > Shearn Delamore & Co > Kuala Lumpur, Malaysia
Shearn Delamore & Co Offices
7th Floor Wisma Hamzah-Kwong Hing
No. 1 Leboh Ampang
Shearn Delamore & Co > The Legal 500 Rankings
Antitrust and competition Tier 1
Shearn Delamore & Co's strong track record in antitrust pre-dates the onset of Malaysia's 2010 Competition Act. In particular, the firm is well-versed in representing multinational and government-linked companies in related compliance matters. Led by Anand Raj and K Shanti Mogan, it counts major clients from the financial, pharmaceutical and construction sectors within its portfolio. Recent case highlights include a potential abuse of dominance case (concerning exclusivity and bundling), an investigation by MyCC over allegations of horizontal infringement and a purported breach of contract (private law dispute). Lilien Wong is the name to note for matters relating to joint ventures and share sales.
Banking and finance Tier 1
Operating a niche practice that advises on the regulation of derivatives, the banking and finance team at Shearn Delamore & Co is led by Christina Kow. The team maintains a focus on regulatory matters governing securities, financial services and foreign exchange administration. Notably, it also has the ability to handle transactions such as Islamic, structured and project finance, areas complemented by its expertise in debt capital markets and the restructuring of defaulted facilities. Laksana Positif is a recent client win in a period which also saw it represent MIDF Amanah Investment Bank in relation to a substantive Islamic medium term notes issue.
OCBC Bank (Malaysia) Berhad
Bangkok Bank Berhad
MIDF Amanah Investment Bank Berhad
IJM Corporation Berhad
Perennial Real Estate Holdings Limited
IJM Perennial Development Sdn Bhd
Tumpuan Azam Sdn Bhd
Laksana Positif Sdn Bhd
Jaringan Simfoni Sdn Bhd
Bayu Upaya Sdn Bhd
CIMB Investment Bank Berhad
STIC Special Situation Private Equity Fund II
UBS Switzerland AG
HSBC Bank Malaysia Berhad
Malayan Banking Berhad, Singapore Branch
RHB Bank Berhad
Corporate and M&A Tier 1Datin Grace Yeoh heads the corporate and M&A offering at Shearn Delamore & Co. Recognised for its work in takeovers, restructurings, cross-border transactions and greenfield/brownfield projects, it counts Tricor Group and Merck as key clients. Described as giving 'solid commercial advice', the team includes education expert Nicholas Tan Choi Chuan, the 'quick thinking' Michelle Wong Min Er and the 'amazingly detailed' Lai Zhen Pik. Its cases fall within diverse sectors and include: e-commerce, logistics, automotive, healthcare and mining. A standout highlgiht for the firm is its role in facilitating the sale of INTI Education Holdings and its subsidiaries to HOPE Education Group.
‘They assisted us on an M&A project in Malaysia. They were hands-on, very responsive and quick to deliver‘.
‘I worked with the M&A team led by Michelle Wong Min Er and the results were exceptional‘.
‘The team has depth of experience and gives solid commercial advice. It is also very helpful for the client that the team is very responsive with short turn around times (even during the lock down period)‘.
‘Lai Zhen Pik is amazingly detailed and meticulous with her work. The team is reliable and a real pleasure to work with‘.
‘Michelle Wong – resourceful, quick thinking, patient with client and attentive to all matters, commercial minded and works tirelessly around the clock to ensure the case is completed within strict timelines‘.
Mammoth Empire Group of Companies
United Malacca Berhad
DuPont (including recently agriculture, nutrition and bio-sciences operations)
Reed Business Information Limited (Online Platform)
Elanco Animal Health Inc. (Veterinary pharmaceuticals)
Tricor Group (Hong Kong)
Alibaba / Cainiao Logistics Group
CISDI Group Co. Ltd (China), a core subsidiary of China Minmetals Corporation, a Fortune Global 500 company
Nuctech Company Limited (China)
China Oil Field Services Limited
Sony Interactive Entertainment (USA)
JUUL Labs Singapore Pte Ltd (Singapore and USA)
CREC Development (M) Sdn Bhd, a subsidiary of the China Railway Group Limited (CREC) (listed on SSE and SEHK) (China)
British Council, UK (UK)
Ceridian Group (USA)
CISDI Group Co., Ltd (China)
Enea AB. (Sweden)
Bynder Holding B.V. (Netherlands)
Dispute resolution Tier 1
Disputes handled by the team at Shearn Delamore & Co cover areas such as white collar crime, Islamic finance, customary (native) rights, environmental law and aviation. Notably, it has an established reputation representing broadcast clients in online publication claims as well as defamation related disputes. A key highlight is its work for The Nielsen Company in a case concerning the measurement science utilised in a research survey. The offering is directed by Jeyanthini Kannaperan and includes the 'outstanding' Yee Mei Ken and 'astute' data protection expert K Shanti Mogan.
‘They provide very practical legal advice and cut through all the noise‘.
‘The team’s knowledge, availability and turn around time for our libel matters are un-matchable‘.
‘Yee Mei Ken’s knowledge of the industry is vast as is his ability to provide sound strategic advice. He is always available as and when required. Outstanding‘.
‘Shanti Mogan is an astute disputes lawyer who takes into account the sensitivities of client concerns when advising on how to handle problems‘.
Malaysian Resources Corporation Berhad
Medical Protection Society
Intellectual property Tier 1
Led by the 'world-class' Karen Abraham, Shearn Delamore & Co's intellectual property team also features litigation expert Indran Shanmuganathan, an 'experienced lawyer' with 'good tactical knowledge and intimate awareness of legal complexities'. Handling trade mark violations, data protection and industrial designs, the firm also covers matters such as copyright abuse and competition law. Notably, it has particular expertise in the telecoms sector where it advises on relevant aspects pertaining to the Malaysian Communications and Multimedia Commission. Janet Toh, Michelle C Y Loi and Timothy Siaw are collectively recommended for the protection of IP assets, including complex patents and for their expertise relating to life sciences. Jyeshta Mahendran is another name to note.
Other key lawyers:
‘The IP team that we work with at Shearn Delamore & Co are very co-operative, knowledgeable, professional and accessible. Irrespective who we work with, the level of service is excellent and consistent. They are a very reliable and proactive team‘.
‘Shearn Delamore & Co has long been recognized as one of the best- if not the best – IP firms in Malaysia. Amongst their clients are international and Malaysian leaders covering all sectors. For patents, copyright and trademarks, you will not find a firm with the level of competence and sophistication to manage local work, but also complex multi-jurisdictional enforcement projects‘.
‘Strong IP knowledge, particularly with patents, and awareness of life sciences field‘.
‘Karen Abraham is the safe hands that leads this team, and she sets the bar extremely high for her team’s performance, in delivering world-class service and advice. She is world-class and an elite amongst IP practitioners‘.
‘Indran Shanmuganathan is an experienced lawyer with good tactical knowledge and intimate awareness of legal complexities‘.
‘Mr Indran Shanmuganathan – A well experienced IP lawyer who is accessible, honest with his legal opinions, professional and easy to work with. He is prompt with his advise and always on top of all matters. Ms Jyeshta Mahendran – Another well experienced lawyer who we work with on all IP applications and renewals. She is very prompt in her responses, accessible, professional and her legal opinion is reliable‘.
Mead Johnson Nutrition LLC
Delima Oil Products
General Video LLC
Wahl Clipper Corporation
Dyson Technology Limited
ResMed Pty Ltd
Honeywell International Inc.
Energizer Holdings, Inc.
LVMH Fashion Group
The Liverpool Football Club And Athletic Grounds Ltd
Merck Sharp and Dohme Corp
Asia File Products Sdn Bhd
Sinowaja (Malaysia) Sdn Bhd
Dorpan SL and Melia Hotels International S.A.
Munchy Food Industries Sdn Bhd
El Baik Food Systems Co. S.A.
Garden International School Sdn Bhd
Nippon Paint (M) Sdn Bhd
Astro Malaysia Holdings Berhad
Petroliam Nasional Berhad (PETRONAS)
Johnson & Johnson
Labour and employment Tier 1
Handling an increasing quotient of contract renegotiations, the labour and employment offering at Shearn Delamore & Co is led by Sivabalah Nadarajah, a specialist in trade disputes, collective bargaining and industrial action. The 'amazing' Suganthi Singam handles both contentious and non-contentious matters, Reena Enbasegaram is known for her work in disciplinary action procedures, and Raymond Low is recommended for health and safety litigation. Notably, the firm also pursues allegations of sexual misconduct in the workplace and recently acted in this capacity for Malayan Banking Berhad.
‘Messrs Shearn Delamore is one of the top tier firms if not the top in many diverse fields of law . I have experience working with them for the past 20 years as a litigation lawyer and now as in house counsel . They are obviously highly knowledgeable in Employment matters and have a commercial sense which is valuable especially to our organization‘.
‘Suganthi Singam is an amazing lawyer to work with , very responsive and available at all hours of the day. She is also very knowledgeable in Employment matters, has a good balance of commercial sense and ready at hand with advice whenever approached‘.
Real estate and construction Tier 1
Shearn Delamore & Co's clients include private companies, local and offshore property funds, real estate investors, financial institutions and multinational corporations. The firm advises on property acquisitions and divestments, joint ventures and M&A involving real estate clients. Sau Yee Sar is co-leading the team and provides expertise on shareholder agreements, commercial leases and joint ventures for property development. Rodney Gomez also co-leads the team and is noted for his dispute resolution experience, including litigation and arbitration in relation to construction and infrastructure disputes.
Tax Tier 1Shearn Delamore & Co advises on tax litigation, audits and investigations for a range of multinational clients, particularly in the oil and gas industry. The team is led by Goh Ka Im, a partner with the full array of tax experience, advising on income, corporate and real property gains tax. Anand Raj is noted for his litigation expertise, and for combining the ability to 'strategise' with 'good knowledge of the industry.' Transfer pricing matters and investigations are a key part of his practice. Foong Pui Chi is a noted team member.
‘Strategising approach taking into account the risks. Strong in litigation process.’
‘Anand Raj – Confident, strategic approach, good knowledge of the industry.’
‘Foong Pui Chi – good analytic skills, thorough, well versed in Industry practices.’
CIMB Bank Berhad
Diebold Nixdorf Sdn Bhd (formerly known as Wincor Nixdorf (M) Sdn Bhd)
United Malacca Berhad
Maximum Vista Sdn Bhd
Altera Corporation (M) Sdn Bhd
ExxonMobil Malaysia Sdn Bhd
Shell Refining Company (FOM) Berhad
Petronas Penapisan (Terengganu) Sdn Bhd
Boston Consulting Group Sdn Bhd
United Plantations Berhad
Malaysia LNG Sdn Bhd
Vijaya Lakshmi Devi d/o Nadchatiram
Kompleks Tanjong Malim Sdn Bhd
Bridgestone Chemical Products (M) Sdn Bhd
Projects and energy Tier 2
Shearn Delamore & Co acts on financings, dispute resolution and project structuring matters in the realm of projects and energy. These include township developments, highways, railways and airports. Datin Grace Yeoh leads the energy, natural resources and green technology team with key expertise in the banking industry and on foreign investment. Rodney Gomez leads the infrastructure and projects team, whose expertise is in arbitration and adjudication handling disputes arising out PPPs.
Shipping Tier 2
Shearn Delamore & Co acts for freight forwarders, logistics companies, ship owners, offshore and marine companies. The firm advises on the full range of shipping matters with expertise and experience in transactional and contentious issues. Rajasingam Gothandapani is leading the team and has assisted clients on salvage and collision claims, regulatory issues and shipbuilding. His clients include banks, shipyards and shipowners.
The Hongkong and Shanghai Banking Corporation Limited of Singapore
Shook Lin & Bok LLP, Singapore
Bintulu Port Holdings Berhad
Samalaju Industrial Port Sdn. Bhd.
Legal Solutions LLC
Johor Port Berhad
TMT Tier 3
With a focus on patents, life sciences and IP litigation, Timothy Siaw heads the TMT offering at Shearn Delamore & Co. Notably, the team is drawn from a cross-section of disciplines (including competition law) and features Janet Toh Yoong San, a specialist in the negotiation of software development, customisation and licensing agreements. In particular, the firm recently acted for Spacegen on a third party application to utilise its technology to analyse raw satellite images.
Shearn Delamore & Co > Firm Profile
The firm: Shearn Delamore & Co. is one of the largest award-winning full service law firms in Malaysia with more than 100 lawyers and 230 support staff. It has the resources to manage complex cross-border transactions, projects and matters.
Its clients include multinationals, private equity, government agencies and private clients. It is regularly instructed by and works with international law firms. Shearn Delamore & Co.’s global reach and network include member firms of the World Law Group, the World Services Group, the Employment Law Alliance and other international organisations and multilateral agencies.
In 2020, Shearn Delamore & Co. formed an alliance with Drew & Napier LLC from Singapore and Makarim & Taira S. from Indonesia to launch a formidable blue-chip legal network named Drew Network Asia (DNA). DNA is a ‘firm of firms’ that operates as a united collective, bringing both international perspectives and local expertise to the table.
The firm’s diverse experience and interdisciplinary collaborations enables it to provide clients with a complimentary range of skills to meet their needs. It is consistently highly ranked by Chambers & Partners, International Financial Law Review (IFLR) 1000, Legal 500 Asia Pacific and Asialaw Profiles.
Network: Shearn Delamore & Co. has the resources to run and manage the most complex projects, transactions and matters. We have been at the forefront of the Malaysian legal profession for over a century. This has been acknowledged on both local and international fronts.The many robust relationships that Shearn Delamore & Co has within our wide global network provide our clients with the reach and resources to further their commercial interests. We are particularly proud of our memberships in the World Law Group (WLG), the World Services Group (WSG) and the Employment Law Alliance (ELA). We meet our counterparts annually in these organizations. Our relationships serve to ensure that our clients will receive the personal attention whenever assistance is required.
Today, we are one of the largest multi award-winning law firms in the country. Our firm and our lawyers have been consistently recognized by independent legal publications, and been ranked high since 2011 by the Chambers & Partners, AsiaLaw Profiles, International Financial Law Review (IFLR) 1000, The Legal 500 Asia Pacific, and other respected legal publications.
Areas of practice: Our qualifications and experience encompass several areas of practice, each with sub-practice areas, all of which have served the needs of clients across a broad range of industries.
- China Desk
- India Desk
- Japan Desk
- Arbitration and mediation
- Competition law and antitrust
- Corporate secretarial services
- Dispute resolution
- Employment and administrative law
- Energy, natural resources and green technology
- Engineering and construction
- Financial services
- Healthcare and life sciences
- Infrastructure and projects
- Intellectual property
- Investigation and crisis management
- Personal data protection and privacy laws
- Private client and family business
- Real estate
- Regulatory compliance and enforcement
- Shipping and maritime
- Tax and revenue
- Technology, media and telco
|Managing Partner||Dhinesh Bhaskaranfirstname.lastname@example.org||+603 2027 2897|
|Arbitration & Mediation||K Shanti Moganemail@example.com||+603 2027 2921|
|Competition Law & Antitrust||K Shanti Moganfirstname.lastname@example.org||+603 2027 2921|
|Competition Law & Antitrust||Anand Rajemail@example.com||+603 2027 2828|
|Corporate / M&A||Datin Grace C G Yeohfirstname.lastname@example.org||+603 2027 2869|
|Corporate / M&A||Marhaini Nordinemail@example.com||+603 2027 2853|
|Corporate Secretarial Services||Putri Noor Shariza Noordinfirstname.lastname@example.org||+603 2027 2826|
|Dispute Resolution||Datin Jeyanthini Kannaperanemail@example.com||+603 2027 2849|
|Dispute Resolution||Rabindra S. Nathanfirstname.lastname@example.org||+603 2027 2871|
|Employment & Administrative Law||Sivabalah Nadarajahemail@example.com||+603 2027 2866|
|Employment & Administrative Law||Vijayan Venugopalfirstname.lastname@example.org||+603 2027 2866|
|Energy, Natural Resources & Green Technology||Datin Grace C G Yeohemail@example.com||+603 2027 2869|
|Energy, Natural Resources & Green Technology||Pamela Kungfirstname.lastname@example.org||+603 2027 2688|
|Energy, Natural Resources & Green Technology||Alexius Leeemail@example.com||+603 2027 2837|
|Engineering & Construction||Rodney Gomezfirstname.lastname@example.org||+603 2027 2890|
|Environmental||Dhinesh Bhaskaranemail@example.com||+603 2027 2897|
|Financial Services||Christina S C Kowfirstname.lastname@example.org||+603 2027 2786|
|Financial Services||Pamela Kungemail@example.com||+603 2027 2688|
|Healthcare & Life Sciences||Timothy Siawfirstname.lastname@example.org||+603 2027 2660|
|Healthcare & Life Sciences||Zaraihan Shaariemail@example.com||+603 2027 2822|
|Immigration||Suganthi Singamfirstname.lastname@example.org||+603 2027 2829|
|Infrastructure & Projects||Rodney Gomezemail@example.com||+603 2027 2890|
|Infrastructure & Projects||Putri Noor Shariza Noordinfirstname.lastname@example.org||+603 2027 2826|
|Infrastructure & Projects||Pamela Kungemail@example.com||+603 2027 2688|
|Intellectual Property||Karen Abrahamfirstname.lastname@example.org||+603 2027 2893|
|Intellectual Property||Indran Shanmuganathanemail@example.com||+603 2027 2873|
|Investigation & Crisis Management||Rajasingam Gothandapanifirstname.lastname@example.org||+603 2027 2911|
|Investigation & Crisis Management||Sathya Kumardasemail@example.com||+603 2027 2855|
|Personal Data Protection & Privacy Laws||Rabindra S Nathanfirstname.lastname@example.org||+603 2027 2871|
|Personal Data Protection & Privacy Laws||Timothy Siawemail@example.com||+603 2027 2660|
|Private Wealth & Family Business||Yee Mei Kenfirstname.lastname@example.org||+603 2027 2910|
|Real Estate||Sar Sau Yeeemail@example.com||+603 2027 2777|
|Real Estate||Datin Anita Balakrishnanfirstname.lastname@example.org||+603 2027 2717|
|Regulatory Compliance & Enforcement||Rabindra S Nathanemail@example.com||+603 2027 2871|
|Shipping & Maritime||Rajasingam Gothandapanifirstname.lastname@example.org||+603 2027 2911|
|Tax & Revenue||Anand Rajemail@example.com||+603 2027 2828|
|Tax & Revenue||Irene Yongfirstname.lastname@example.org||+603 2027 2923|
|Transportation||Rajasingam Gothandapaniemail@example.com||+603 2027 2911|
|Transportation||Lai Wai Fongfirstname.lastname@example.org||+603 2027 2845|
|Technology, Media & Telco||Timothy Siawemail@example.com||+603 2027 2660|
|Technology, Media & Telco||Christina S C Kowfirstname.lastname@example.org||+603 2027 2786|
|China Desk||Yee Mei Kenemail@example.com||+603 2027 2910|
|China Desk||Nicholas Tan Choi Chuanfirstname.lastname@example.org||+603 2027 2816|
|India Desk||Karen Abrahamemail@example.com||+603 2027 2893|
|India Desk||Rajasingam Gothandapanifirstname.lastname@example.org||+603 2027 2911|
|Japan Desk||Karen Abrahamemail@example.com||+603 2027 2893|
|Japan Desk||Irene Yongfirstname.lastname@example.org||+603 2027 2923|
|Ms Karen Abraham||Partner since 2001||View Profile|
|Ms Anita Balakrishnan||Partner since 2008||View Profile|
|Mr Dhinesh Bhaskaran||Partner since 2001||View Profile|
|Millie Chan||Consultant||View Profile|
|Ms Lorraine Cheah||Partner since 1998||View Profile|
|Ms Reena Enbasegaram||Partner since 2012||View Profile|
|Mr Rodney Gomez||Partner since 2001||View Profile|
|Mr Rajasingam Gothandapani||Partner since 2003||View Profile|
|Ms Jeyanthini Kannaperan||Partner since 1997||View Profile|
|Mr Wong Kian Jun||Partner since 2015||View Profile|
|Ms Christina S C Kow||Partner since 2001||View Profile|
|Ms Sathya Kumardas||Partner since 2012||View Profile|
|Ms Pamela Kung||Partner since 2011||View Profile|
|Mr Alexius Lee||Partner since 2012||View Profile|
|Mr Jimmy Liew||Partner since 2010||View Profile|
|Ms Michelle C Y Loi||Partner since 2013||View Profile|
|Mr Raymond T C Low||Partner since 2005||View Profile|
|Ms Jyeshta Mahendran||Partner since 2009||View Profile|
|Ms Nurulhuda Mansor||Partner since 2017||View Profile|
|Mr Yee Mei Ken||Partner since 2005||View Profile|
|Ms K Shanti Mogan||Partner since 2001||View Profile|
|Muralee Nair||Consultant||View Profile|
|Mr Rabindra S Nathan||Partner since 1997||View Profile|
|Ms Putri Noor Shariza Noordin||Partner since 2001||View Profile|
|Ms Marhaini Nordin||Partner since 2006||View Profile|
|Ms Foong Pui Chi||Partner since 2016||View Profile|
|Mr Anand Raj||Partner since 2003||View Profile|
|Ms Sau Yee Sar||Partner since 1991||View Profile|
|Mr Nad Segaram||Partner since 2004||View Profile|
|Ms Zaraihan Shaari||Partner since 2004||View Profile|
|Mr Indran Shanmuganathan||Partner since 2005||View Profile|
|Mr Timothy Siaw||Partner since 2003||View Profile|
|Ms Suganthi Singam||Partner since 2005||View Profile|
|Mr N Sivabalah||Partner since 1995||View Profile|
|Mr Ng Swee Kee||Consultant and Director of Business Development||View Profile|
|Mr Nicholas Tan Choi Chuan||Partner since 2015||View Profile|
|Mr Toi Tee Toen||Partner since 2017||View Profile|
|Mr Sagadaven Thangavelu||Partner since 2003||View Profile|
|Ms Janet Toh||Partner since 2011.||View Profile|
|Mr VIjayan Venugopal||Partner since 2002||View Profile|
|Ms Lai Wai Fong||Partner since 2010||View Profile|
|Ms Lilien Wong||Partner since 2019||View Profile|
|Ms Michelle Wong Min Er||Partner since 2015||View Profile|
|Ms Grace C G Yeoh||Partner since 1997||View Profile|
|Mr Koo Yin soon||Partners since 2021||View Profile|
|Ms Irene Yong||Partner since 2008||View Profile|
|Ms Lai Zhen Pik||Partner since 2021||View Profile|
Staff FiguresNumber of lawyers : 100+
LanguagesBahasa Malaysia English Mandarin and various Chinese and Indian dialects Japanese
MembershipsINSOL International ISDA ASEAN IPA Asian Patent Attorneys Association (APPA) International Trade Mark Association (INTA) International AntiCounterfeiting Coalition (IACC) Licensing Executives Society International International Fiscal Association (IFA) World Law Group World Services Group Employment Law Alliance Malaysia Australia Business Council ABA (American Bar Association) AILA AIPLA AIPPI (The International Association for the Protection of Intellectual Property) IBA (International Bar Association) International Tax Planning Association (ITPA) Inter-Pacific Bar Association (IPBA) ITechLaw Association Malaysian Intellectual Property Association (MIPA) MIARB
OtherContacts : Dhinesh Bhaskaran (Managing Partner) | Tel: +603 2027 2897 | Email: email@example.com
COMPANY/FIRM: Scientex Berhad
TESTIMONIAL: The firm’s ability to provide sound legal advice with in-depth analysis of complex issues whilst managing tight timelines are amongst its strongest attributes. Technically sound with expertise in many diverse areas of practice, the firm is readily accessible whenever urgent answers and solutions are sought. The firm’s vast experience in handling major corporate transactions enables it to offer unique insights and render commercially sound yet practical advice. Ability to grasp and understand complex issues, identifying critical issues and offering innovative and practical solutions acceptable to all are important valued added skills and attributes that distinguishes the firm from others.
TESTIMONIAL: “Very proactive in negotiations; fast turnaround of work; understand the client’s needs, requirements and limitations; sound and practical advice; and involvement of senior partners with vast experience and skills.”
TESTIMONIAL: ‘Shearn Delamore & Co. team provides sound legal advice, in-depth analysis of complex issues and effective & innovative solutions to various issues.”
TESTIMONIAL: “They have a very reliable, knowledgeable, efficient and hard-working team who help clients in understanding the various issues and suggest best solutions and way forward.”
TESTIMONIAL: “The firm provides quality and practical advice at a competitive price. Lawyers are very knowledgeable and are leading practitioners in the industry. The firm may be able to invest more in legal tech, as global law firms have done.”
TESTIMONIAL: “Their advice and solutions have been brilliant and enabled us in making decisions for complex situations.”
TESTIMONIAL: “The team has the immense ability to understand a lot of new information within a very short period of time related to a business they were previously not familiar with.”