Vivien Chan & Co

Intellectual Property, Litigation and Dispute Resolution, Enforcement of IP Rights in Greater China, Regulatory Compliance

Partner

Solicitor (Hong Kong)

English, Mandarin and Cantonese

INTA, AIPPI

BSc (Hong Kong University of Science and Technology)

JD (Chinese University of Hong Kong)

Martin is a Partner of Vivien Chan & Co. He manages clients' global and regional intellectual property portfolios and advises on enforcement and commercialisation of intellectual property rights in Greater China and compliance with regulatory frameworks with a particular focus on advertising, marketing and protection of personal information.

Martin began his carrier in the prosecution of patents and design patents in Greater China. Now, he advises on all areas of intellectual property, including patents, design patents, trademarks, copyrights and domain names. He provides practical solutions for the effective protection of brand assets in Greater China. He has extensive experience dealing with bad faith squatters and has obtained numerous favourable administrative decisions and judgments against squatters and handled buybacks of various scales. He also actively advises clients on enforcement of IP rights based on registered and unregistered rights, including asserting unfair competition in Mainland China and passing off in Hong Kong.

Martin also advises clients on different ways to monetize their IP assets, including licensing, franchising, brand collaborations, and asset purchase. Additionally, he ensures clients' compliance with legal frameworks governing advertising, marketing and use of personal data and regularly reviews advertising claims, product labels and privacy policies.

Martin also passed the Greater Bay Area Legal Professional Examination in China.