Velasco Ordóñez > Bogotá, Colombia > Firm Profile

Velasco Ordóñez
Calle 99 # 7A-51 oficina 305
Bogotá D.C. – 110221
República de COLOMBIA

Colombia > Intellectual property Tier 4

According to sources, Velasco Ordóñez provides value with its ability to suggest ‘ideas that allow greater protection or benefit for the business’. The boutique firm brings to bear experience across a wide scope of contentious and non-contentious IP matters, with its recent work spanning trade marks, patents, and copyrights, among other market segments. Department head Pablo Velasco Ordóñez is equipped to advise on IP, data privacy, and competition law issues, with support from senior associate Santiago Andrés Ramírez Bonilla, who is is noted for his activity across the full life cycle of IP rights.

Practice head(s):

Pablo Velasco Ordóñez


Lawyers know the applicable legislation perfectly and especially the jurisprudential cases related to the case that can serve to reinforce the clients strategy. They are very efficient and responsible, promptly report any news and offer solutions to problems that may arise.

It is a team that, due to its closeness, becomes a business ally, and not only offers a timely service, but also provides greater added value with ideas that allow greater protection or benefit for the business.

In addition to its area of expertise, this firm is characterised by its availability.

The team demonstrates strong flexibility to adjust to what clients ask for. Very good command and knowledge of the practice.

Pablo Velasco Ordóñez is an excellent lawyer, with very good clients. The office is very well organised to provide quality service.

I consider that it is a solid firm in the knowledge of trade mark processes in Colombia, this being the strongest aspect of the law firm. Lawyers look for different legal alternatives that can help achieve the client’s objectives.

In addition to team’s specific knowledge on the subject, the other plus is its direct attention with clients as required. For us, we highlight the work of Pablo Velasco Ordóñez, who takes the time to contact, explain and advise us in detail.’

Velasco Ordóñez Abogados, has a well-prepared, specialised and up-to-date team of lawyers in IP matters, who give quick answers, providing the best strategies for the client. Pablo Velasco Ordóñez gives a personalised and efficient service.

Key clients

SSS Technologies


Quimpac de Colombia


Branch of Microsoft Colombia

Servicios Nutresa

Bodegas Yzaguirre

Siete Entertainment


Vibras Lab

Pollo Olímpico

Pollo Andino




Victus Inc (now Megalabs USA)

Robalino Law

BRDA Abogados

Morgan & Morgan

Instituto De Diagnóstico Médico (IDIME)


Karol G Music Productions

Work highlights

  • Advised Tecnologías de Conducción y Control (TCL) on defending “TCL” trade marks against cancellation actions filed by a third-party part of TCL Technology Group Corporation.
  • Advised Instituto de Diagnóstico Médico (IDIME) on trade mark-related matters.
  • Advised American Franchising Corp (Grupo Nutresa) on defending the trade mark “BEER STATION”.

VELASCO ORDÓÑEZ is a law firm dedicated to market law and intellectual property. Our select interdisciplinary team of professionals and specialists in different areas of law, as well as administrators, financiers, engineers, chemists, marketers and publicists, allow us to approach each case with a holistic view and offer our clients strategic and comprehensive counsel throughout the different stages of the legal process.

As consultants, we tailor solutions for each client and are committed to delivering the tools required to make participation in a specific market permanent, viable and optimal. We strive to ensure our service generates the greatest possible benefit to each of our clients’ business and industrial activities.

We stand out in the fields of competition and antitrust law, intellectual property and technology, Habeas Data, digital privacy and security, corporate and business law, litigation and conflict resolution and labor law.

Our team is well-known for supporting its clients at all stages of the legal process; from collecting necessary evidence for advising on a case or creating a valuable, solid, adequately protected and well managed portfolio of intangible assets, to defense in litigation.

Department Name Email Telephone
Intellectual Property Pablo Velasco (601)7946485
Intellectual Property Santiago Ramírez (601)7946485
Intellectual Property Mariana Jiménez (601)7946485
Photo Name Position Profile
Mariana Jiménez photo Mrs Mariana Jiménez Junior Associate
Santiago Ramírez photo Mr Santiago Ramírez Senior Associate
Pablo Velasco photo Mr Pablo Velasco Founder and Director of the Firm.
Geraldine Rivera : Paralegal
Vanessa Rubbini : Paralegal
Leidy Avellaneda : Administrative Coordinator
Claudia Molano : Accountant