Velasco Ordóñez > Bogotá, Colombia > Firm Profile

Velasco Ordóñez
Calle 99 # 7A-51 oficina 305
Bogotá D.C. – 110221
República de COLOMBIA

Colombia > Intellectual property Tier 4

A new entrant to the ranking for 2023, regulatory boutique Velasco Ordóñez is held up by sources for its ‘effectiveness, personalised attention and close monitoring of processes‘. The firm handles an array of IP matters, with particularly strong activity in trade mark portfolio management, patent applications, IP litigation and competition-related matters. Clients include domestic and multinational corporations, as well as high-profile individuals, with Microsoft and Grupo Nutresa standing as representative names. Firm founder Pablo Velasco Ordóñez is the key contact for IP, data privacy and regulatory affairs. Key support is provided by IP-focused senior associate, Santiago Andrés Ramírez Bonilla.

Practice head(s):

Pablo Velasco Ordóñez


It compares favourably with other firms, due to its quick response times, effectiveness, personalised attention and close monitoring of processes — the team constantly reports its progress.’

Velasco Ordóñez is a law firm that provides a close and very diligent service. Additionally, lawyers are very responsive and available, so they have a high service capacity.’

We appreciate the firm for its collaboration and support, especially Pablo Velasco.’

Velasco Ordóñez’s key differentiator is that its managing partner attends to our company directly, which shows us that we are a highly valued client and that information will be properly channelled through the firm. Additionally, it maintains strong service standards and provides good ideas to protect our brand.

Key clients

Tecnologías de Conducción y Control


Quimpac De Colombia


Branch Of Microsoft Colombia

Servicios Nutresa

Bodegas Yzaguirre

Siete Entertainment

Pollo Olímpico

Pollo Andino






Robalino Law

BRDA Abogados

Morgan & Morgan

Godoy Hoyos Abogados

Amazing Business

Work highlights

  • Advised Roxana Cobo Sefair on the registration of the trade mark “ROXANA COBO”, following its successful defence against an opposition filed by Unilever based on its trade mark, “REXONA”.
  • Successfully represented Grupo Nutresa in trade mark opposition and cancellation proceedings against Jairo López Sánchez in relation to the “PULGARCITO” mark.
  • Acted for TuCash on the negotiation of contractual instruments for the development of AI algorithms for the capture and analysis of data from thousands of customer invoices.

VELASCO ORDÓÑEZ is a law firm dedicated to market law and intellectual property. Our select interdisciplinary team of professionals and specialists in different areas of law, as well as administrators, financiers, engineers, chemists, marketers and publicists, allow us to approach each case with a holistic view and offer our clients strategic and comprehensive counsel throughout the different stages of the legal process.

As consultants, we tailor solutions for each client and are committed to delivering the tools required to make participation in a specific market permanent, viable and optimal. We strive to ensure our service generates the greatest possible benefit to each of our clients’ business and industrial activities.

We stand out in the fields of competition and antitrust law, intellectual property and technology, Habeas Data, digital privacy and security, corporate and business law, litigation and conflict resolution and labor law.

Our team is well-known for supporting its clients at all stages of the legal process; from collecting necessary evidence for advising on a case or creating a valuable, solid, adequately protected and well managed portfolio of intangible assets, to defense in litigation.

Intellectual Property Pablo
Intellectual Property Santiago Ramí
Intellectual Property Mariana Jimé
Mariana Jiménez photoMrs Mariana JiménezJunior Associate
Santiago Ramírez photoMr Santiago RamírezSenior Associate
Pablo Velasco photoMr Pablo VelascoFounder and Director of the Firm.
Geraldine Rivera : Paralegal
Vanessa Rubbini : Paralegal
Leidy Avellaneda : Administrative Coordinator
Claudia Molano : Accountant