Hong Fang Law > Shanghai, China > Firm Profile

Hong Fang Law

China > Intellectual property: PRC firms Tier 4

Hong Fang Law , which has an integrated IP consulting firm alongside its legal practice, focuses on the contentious side of IP work, including trademark litigation, counterfeit goods and copyright issues. The firm’s client base is extremely broad, ranging from large multinational companies to Chinese SMEs. Eric Su and Xu Zhang lead the team from Shanghai and Guangzhou respectively.

Practice head(s):

Eric Su; Xu Zhang

Key clients

ABB (China) Limited

Total Lubricants China Co., Ltd.

Castrol Limited

Treasury Wine Estates

Akzo Nobel N.V.

Moet Hennessy Diageo (China) Co., Ltd.

Diageo PLC.

Amore Pacific Group


WD-40 Company

Work highlights

  • Advised Amazon Co., Ltd. on a dispute relating to e-book rights.
  • Represented Tresaury Wine Estates in a trademark dispute.
  • Assisted Moët Hennessy with issues relating to counterfeit goods.

HongFang Law (HFL) is a well-established Chinese Law Firm providing Intellectual Property and other legal practices, with long-term experience in IP areas. Our partners have been practicing Intellectual Property for more than 20 years, since the late 1990s with a common goal of devoting to the best tailor-made solutions for clients. HongFang Law’s top priority is the commitment to clients and stakeholders, together with the maintenance of a high standard of service quality.  HFL practices through different entities integrated with our law firm (mainly for litigation matters), including an IP consulting firm (mainly for contentious solutions) and IP consulting Co. ltd. (mainly for non-contentious practices), covering the Chinese nation area with our resources from Shanghai, Guangzhou, and Beijing.

We are honored to be recognized by our clients through long term cooperation for complicated dispute solutions, we include in our portfolio both Fortune 500 enterprises or reputable SMEs or individual inventors, mainly in the following industry sectors: Automotive, Chemistry, Communications & Marketing, Construction, Food & Beverages, Petroleum & Energy Technologies, Information Technologies, Materials & Manufacturing, Pharmaceuticals, Software & E-commerce, Sporting Goods, Web-Based Technologies.

We focus on legal solutions for intellectual property matters as our key practice, and we assist clients with other legal issues derivatively. Mainly with the following services: Trademark acquisition (filing, opposition, invalidation, etc.), Patent acquisition (application and maintenance, etc.), Copyright registration, Domain name acquisition, and arbitration, Customs recordation and prosecution, Administrative and criminal prosecution, Administrative and civil litigation, Licensing & transaction support, Legal risk assessment and advice, Contracts and advertisement.

Our strength is a well-integrated team with more than 60 professionals who have been practicing in IP and legal areas for over a decade. They all possess high skills and substantive and rich expertise in a wide range of industries. They have a great ability of observation and they are completely involved in the dynamic IP regime development in China.

Our partners, Mr. Zhang Xu, Ms. Tiger Zhao, Ms. Irene Zeng, Ms. Nikita Xue, Mr. Eric Su, and Kevin Xu, are using their profound experience in order to support the firm and push us forward into the new variable IP landscape in China.

At HongFangLaw, we believe that the best legal solution for any of our client’s IP issues is to establish an integrated brand strategy by “Know what you have”, “Tell what you want” and “Do what you can”. Moreover, aiming to respond properly to the rapid development of IP and the legal environment in China is crucial; it is especially important and vital for brand owners to form a comprehensive proactive and protective legal and IP portfolio.

Intellectual Property - Head Xu Zhangxu.zhang@hongfanglaw.com+86 (0)21-62581929
Marketing & PR - Head Federico Bartolinifederico.bartolini@hongfanglaw.com+86 (0)21-62581929
Number of partners : 6
Total number of IP professionals : 35
Total number of staff : 75
Chinese (Cantonese and Mandarin)