Claude-Étienne Armingaud
A member of the New York and Paris Bar, Claude-Étienne Armingaud (CIPP/E) is a Partner and leads the Technology Law, Data & Intellectual Property practice. He advises innovative companies and international groups in structuring, securing, and maximizing the value of their intangible assets, in complex and ever-changing technological environments. Personal Data And Digital Regulation: Recognized for his personal data protection expertise (GDPR, Data Act, and related regulations). Claude-Etienne advises clients on compliance, data governance, and risk management, particularly in complex projects involving large-scale data processing. He also works on cybersecurity, incident management, and compliance strategies, in line with European and international regulatory requirements. Technology and Innovation: He counsels clients on the legal aspects of developing and deploying innovative technologies: AI-powered personalization and virtual try-on, blockchain-based product authentication and resale traceability, connected retail environments, and the EU Digital Product Passport as it rolls out for textile and luxury goods. His focus is on helping brands translate technological ambition into legally sound, commercially viable models. Intellectual Property And Intangible Assets: Supports clients in protecting, managing, and maximizing the value of their intangible assets (collections and design rights, image and personality rights, omnichannel content exploitation, and know-how embedded in creative and manufacturing processes). He handles the drafting and negotiation of technology contracts (licenses, partnerships, development, exploitation agreements). Litigation And Strategy: He assists clients in disputes relating to technology, data, and intellectual property such as unauthorized use of collection imagery, brand impersonation and counterfeiting in digital environments, as well as in managing the legal and reputational risks associated with digital activities.