PwC Legal & Tax Italy

IP, Tech, and Data

Paola Furiosi is a Partner of PwC Legal & Tax Italy and is Head of the IP, Tech & Data department for Italy.

She has 20+ years of experience dedicated to providing counsel to national and international clients on a wide range of matters, including Intellectual Property, Data Protection and Artificial Intelligence.

She assists numerous leading companies across a wide range of activities, both in and out of Court, including the negotiation and drafting of several kinds of agreements, the assistance in consumer and regulatory issues, the exploitation of IP rights and technological assets, the assistance in sponsorship initiatives, e-commerce strategies, and digital activities. In addition, she has also good relationship with AGCOM, with specific focus – inter alia – to collecting societies matter, as well as IAP. Furthermore, her practice also covers IT-related contracts, including outsourcing, cloud computing, hosting and service provision agreements.

She is currently fully immersed with assisting her clients in the adapting to the disruptive impact of artificial intelligence.

Paola is invited as a lecturer at national and international conferences on intellectual property. She is a member of the Chamber of Industrial Lawyers and of several associations in the IP field, including AIPPI, LES, INDICAM and INTA.

English and Italian

Milan Bar Association – 2008 Italian Supreme Court - 2020

Bocconi University |  J.D 2004 Master in Intellectual Property Law  |  MDPI 2009 Master for Data Protection Officer | Certified 2020

Paola has been recognised for her work in the fields of Data Protection  and Technology, Media, and Telecommunications in Italy by Legal 500 EMEA 2026.

In 2025, she was the winner of LegalCommunity’s Digital Tech Lawyer of the Year award.