MVVP > Brussels, Belgium > Firm Profile


Belgium > Industry focus: Media and entertainment Tier 2

A number of public bodies and leading companies from the worlds of film, television, advertising, publishing, and concert promotion turn to the team at MVVP for broad commercial capabilities and experience in disputes, including appearances before the European Court of Justice. Copyright licensing, broadcast rights negotiations, and production contracts are all key workflows. The practice is jointly led by three partners: sports IP specialist Peter Marx, music industry-focused Olivier Sasserath, and Herman Croux, who concentrates on film and performing arts sector mandates.

Practice head(s):

Peter Marx; Olivier Sasserath; Herman Croux

Key clients


IMPS SA (“Smurfs”)

A Private View

Walking the Dog



Belgium > Industry focus: Retail Tier 2

Retained by various key domestic retailers and multinational heavyweights, MVVP's broad capabilities encompass day-to-day advisory, commercial leases, distribution and franchise agreements, and consumer protection issues. The team is also noted for its experience in contract-based disputes and compliance reviews. Practice head Jan Ravelingien is noted for his niche expertise in e-money, advertising and digital processes in the retail sector.

Practice head(s):

Jan Ravelingien

Key clients

IC Group of Companies



CBR Fashion Group




Charles Vögele

Goodyear Dunlop Tires


Buffalo Boots

Takko Fashion



Energy (Start To Run)

Cewe Color

Louis Poulsen A/S

Association of Flemish Dentists

Work highlights

  • Representing BIBS Denmark in defending its pacifiers against a degrading and disparaging digital advertising campaign through influencers and native ads in online magazines.
  • Representing the leading Dentists’ Association against many bleaching and whitening shops, professional practices, ethical rules and the use of hazardous substances.
  • Assisting in contract negotiations for a leading supermarket chain on the assignment of a gift- and pay cards and e-Money product and service to new service providers, review of the regulatory compliance, and risk management issues.

Belgium > Intellectual property Tier 4

Handling disputes, advisory mandates, and various contract reviews, MVVP's IP practice is especially noted for its presence in the fashion, design, advertising, internet and entertainment sectors. The team is jointly led by three partners: fashion and design-focused Herman Croux; sports specialist Peter Marx; and music industry-focused Olivier Sasserath, who also has experience litigating before the Belgian Courts and assisting clients before the European Court of Justice.

Practice head(s):

Herman Croux; Peter Marx; Olivier Sasserath

Key clients


Poltrona Frau



A Private View


Globall Concept

Walking the Dog


The firm: Marx Van Ranst Vermeersch & Partners (MVVP) is an independent business law firm based in Brussels.

As a fully integrated law firm, MVVP is committed to producing the highest quality of work, promptly delivered and geared to practical business solutions. MVVP lawyers are hands-on and easily accessible.

MVVP represents Belgian and international clients ranging from start-ups to closely held businesses and multinationals, and this both in negotiations as in the course of litigation, before commercial, civil and administrative courts, as well as arbitral courts, in Belgium and at the European level (including the European Court of Justice). MVVP also acts as the day-to-day counsel for many of its clients.

To extend its capabilities and ensure the highest levels of service, MVVP maintains strong professional contacts with law firms all over the world and is a member of several international networks, some of them specialised in specific practice areas.

Thanks to an extensive international tradition, MVVP knows how to deal with different legal and business cultures.

All its lawyers are able to handle files in English, French and Dutch, and the firm also works in German and Spanish.

Areas of practice: Corporate and finance: MVVP advises clients on corporate and financial law matters including mergers, acquisitions and buyouts; private equity and venture capital; corporate governance, director/auditor liability issues; general corporate law; associations, foundations and not-for-profit organisations and family businesses. Kristoffel Vermeersch and Klaus Heinemann are the contact partners.

Intellectual property, information technology and data protection – media and entertainment: MVVP is active in all issues related to intellectual property, whether in copyright and designs, trade marks, patents, databases, for all types of customers.

The MVVP team also has extensive experience in IT law and electronic commerce, and advises clients on all issues related to IT agreements, technology licensing, outsourcing services, privacy and data protection.

In the field of media and entertainment MVVP represents various film producers, advertising agencies, record labels and artists. Peter Marx, Herman Croux and Olivier Sasserath are the contact partners.

Distribution and general commercial law: one of the backbones of MVVP is the practice group handling all aspects of distribution law and general business law, including all types of commercial agreements such as sale, lease, distributorships, agency, franchising, licensing, general conditions, loans and guarantees and competition law. The contact partner is Jan Ravelingien.

Real estate and construction: MVVP mainly handles property transactions, with a focus on industrial, logistic and retail properties but also investment projects in the renewable energy sector. Stefaan Verbouwe is the contact partner.

Tax law: MVVP delivers tax advice both to companies and private persons with regard to international and domestic issues of company tax, income tax and VAT. Contact partner is Kristoffel Vermeersch.

Employment law and social security law: MVVP has extensive experience in handling employment law and social security matters. MVVP assists businesses by giving employers a business-oriented handle and approach. The contact partner is Bruno Blanpain.

Corporate and finance Kristoffel Vermeersch
Corporate and finance Klaus Heinemann
Commercial and dispute resolution Jan Ravelingien
Commercial and dispute resolution Herman Croux
Intellectual property, media and entertainment Peter Marx
Intellectual property, media and entertainment Herman Croux
Intellectual property, media and entertainment Olivier Sasserath
IT and data protection Olivier Sasserath
IT and data protection Philippe Laurent
Trade practices and competition Jan Ravelingien
Employment Bruno Blanpain
Real estate Stefaan Verbouwe
Corporate restructuring Klaus Heinemann
Tax Kristoffel Vermeersch
Number of lawyers : 30