Deprez Guignot Associés > Paris, France > Firm Profile

Deprez Guignot Associés
21 RUE CLÉMENT MAROT
75008 PARIS
France

Email firm Visit website 33 1 53 23 80 00 33 1 53 23 80 01

France > Industry focus: Food Tier 1

A key name in the food law sector, Deprez Guignot Associés‘ practice handles both advisory work and litigation for food companies. The department is run by Jean-Christophe André who is regularly supported by Pierre Deprez, founder of the firm and expert in intellectual property and economic law. Involved in high-profile cases, the team is advising Intermarché in its involvement in a complex dispute between Yuca and the FICT, Fédération Française des Industriels Charcutiers Traiteurs, a French association for delicatessen manufacturers.

Leading individuals

Jean-Christophe André - Deprez Guignot Associés

Practice head(s):

Jean-Christophe André ; Pierre Deprez

Key clients

Intermarché

General Mills

Fortepharma

Work highlights

Acting as counsel to Intermarché in the context of its forced intervention in the dispute between Yuca and the FICT, Fédération Française des Industriels Charcutiers Traiteurs, a French association for delicatessen manufacturers.
Advising three companies in a European crisis about the high presence of ethylene oxide in imported food products from outside the European Union.

France > Media and entertainment: Advertising Tier 1

The IP and IT team at Deprez Guignot Associés has a strong focus on advertising, assisting major supermarket chains such as Monoprix and Intermarché with regards to their contentious and non-contentious advertising matters. Influencer marketing is a growing line of work. Vincent Fauchoux, Frédéric Dumont and Jean-Daniel Bouhenic lead the team.

Practice head(s):

Vincent Fauchoux; Frédéric Dumont; Jean-Daniel Bouhenic

Key clients

DDB

OGILVY

BETC

OMNICOM

Intermarché

Winamax

Work highlights

Representing Monoprix in a dispute with Leclerc concerning a comparative advertisement in which Monoprix customers are compared to pigeons.
Successfully defended Intermarché in a case against a competitor over its use of TV and radio advertising and prohibited promotional practices.
Advising DDB in several matters related to advertising law such as its influencer contracts and regulation of alcohol advertising.

France > Media and entertainment: Television/radio Tier 1

A key name in the media world, Deprez Guignot Associés handles work for major television providers and radio networks. As the strategic advisor to French TV channel M6, the firm handled the creation of Salto, a joint video platform in partnership with other major French channels TF1 and France Télévision. The team's competition law expertise is also sought after, for example for the strategic merger between TF1 and M6. Pierre Deprez, Frédéric Dumont and Philippe Bonnet lead the practice.

Practice head(s):

Pierre Deprez; Frédéric Dumont; Philippe Bonnet

Key clients

Radio France

RTL

Work highlights

Advised M6 on the strategic merger project between TF1 and M6.
Advised M6 on the ‘Salto’ merger which created a full-function SVOD joint venture company between the three major TV channels in France.
Assisted M6 before the French national competition authority and other courts and before the national competition authority in the context of the various disputes opposite Molotov concerning the conformity of its distribution conditions.

France > Industry focus: Luxury goods Tier 2

Particularly strong in intellectual property matters, Deprez Guignot Associés' team is led by Pierre Deprez, Vincent Fauchoux and Frédéric Dumont. The team developed a time-stamping solution called ‘BlockchainyourIP’ which uses blockchain technology to protect creations and innovations which been used by several large luxury houses. Fauchoux and Dumont also handle copyright, contracts, licensing, litigation, anti-counterfeiting and unfair competition and parasitism. Jean-Daniel Bouhenic is also noted.

Practice head(s):

Vincent Fauchoux; Frédéric Dumont; Jean-Daniel Bouhenic

Other key lawyers:

Pierre Deprez

Key clients

L’Oreal

Fédération française de la Couture

Work highlights

Created a time-stamping solution called BlockchainyourIP, using blockchain technology to protect creations and innovations which been used by several large luxury houses.
Acting as counsel to L’Oreal in litigation regarding the launch of new eco-friendly products.

France > Intellectual property: Copyright Tier 3

Under the leadership of Vincent Fauchoux, Frédéric Dumont and Jean-Daniel Bouhenic, Deprez Guignot Associés' copyright practice is particularly active in the luxury goods, media and entertainment, and new technologies sectors, where it regularly advises on copyright contracts, anti-counterfeiting and complex litigations involving IP issues. The group also offers clients IT solutions, including ‘HubMarques’ and ‘BlockchainyourIP’, for the management and protection of IP contents and rights.

Practice head(s):

Vincent Fauchoux; Frédéric Dumont; Jean-Daniel Bouhenic

Key clients

L’Oreal

Fédération Française de la Couture

Polaroid

Work highlights

Advised the founders of BlockchainyourIP on the protection of its time-stamping solution using blockchain technology.
Represented L’Oreal in a litigation regarding the launch of new eco-friendly products.
Assisted Polaroid with the litigation against Fujifilm for the protection of the iconic “square format” photography.

Key clients

Mister Auto

Google

France > Intellectual property: Trade marks and designs Tier 4

Practice head(s):

Vincent Fauchoux; Frédéric Dumont; Jean-Daniel Bouhenic

Key clients

L’Oreal

Fédération française de la Couture

Polaroid

Work highlights

Co-founded with BLOCKCHAINYOURIP of a time-stamping solution using blockchain technology to protect creations and innovations which been used by several large luxury houses.
Acted as counsel for L’OREAL in litigation regarding the launch of new eco-friendly products.
Litigated on behalf of Polaroid against Fujifilm for the protection of the iconic ‘square format’ of photography, historically proposed by Polaroid.

France > EU, competition and distribution Tier 5

Deprez Guignot Associés

Practice head(s):

Pierre Deprez; Jean-Christophe André; Philippe Bonnet

Testimonials

‘Our contacts at DDG (Pierre Deprez and Philippe Bonnet) show great tenacity on the issues on which we work alongside them. Added to this is a strong expertise in competition law and a very good knowledge of the media sector.’

Key clients

Intermarché

Groupe M6

Misterauto

Tediber

Work highlights

Advised Groupe M6 on the strategic merger project between TF1 and M6.
Advised M6 on a strategic merger called ‘Salto’ which is the creation of a full-function SVOD joint venture company between the three major TV channels in France.
Acted for M6 before the French national competition authority and other courts (Commercial Court, Court of First Instance, Paris Court of Appeal, Court of Cassation and before the national competition authority (Autorité de la concurrence) in the context of the various litigation opposite to Molotov concerning the conformity of its distribution conditions.

The firm: Deprez Guignot Associes was founded in 1987 by Pierre Deprez and Michel Guignot. Michel has developed the practice in corporate law (merger and acquisitions and private equity) whereas Pierre was initially focused on media and advertising law. Since then, the firm has grown and through its 11 partners it has developed highly reputed practices which cover most of its French and international clients’ needs.

Areas of practice: Deprez Guignot & Associés covers most business law practices. The firm is well-known for its IP/IT/media and advertising practice, headed by Pierre Deprez, Vincent Fauchoux, Frédéric Dumont, Aurélie Brégou and Jean-Daniel Bouhenic.

The firm works for major French and international companies in the areas of internet (search engines, social media), TV, press, advertising, fashion and luxury. The firm does copyright, design, trade mark infringement, unfair competition as well as press litigation (defamation, denigration), advertising and data privacy. The firm has a trade mark and design prosecution service called ‘HubMarques’.

Pierre Deprez, Jean-Christophe André and Philippe Bonnet run the economic law practice (competition, distribution and consumer law) which is also well-known on the French market. The firm assists major French retailers, GAFAs and TV broadcasters on their respective markets, including litigation before the French competition authority, dawn raids, etc.

Laurent Carrie have a strong and growing practice in labour law, employment law and social security law.

Finally the M&A, corporate law and private equity practice is animated by Ana-Paula Reis Lopez and Gregoire Guignot. They handle mid-cap/small-cap deals for French and international clients, providing long-term assistance for their clients in any and all of their operations.

Department	Name	Email
Antitrust, distribution and consumer law	Pierre Deprez	deprez@ddg.fr
IP/IT	Vincent Fauchoux	fauchoux@ddg.fr
IP/IT	Frédéric Dumont	dumont@ddg.fr

Name	Position	Profile
Maitre Jean-Christophe André	Associé, co-dirige le pôle Droit Economique	View Profile
Maitre Philippe Bonnet	Associé, co-dirige le pôle Droit Economique	View Profile
Maitre Jean-Daniel Bouhenic	Associé	View Profile
Maitre Aurélie Brégou	Associée	View Profile
Maitre Laurent Carrié	Associé Co-gérant Dirige le Pôle Droit Social	View Profile
Maitre Pierre Deprez	Associé Fondateur Il co-dirige les Pôles Droit Economique et IP-IT / Média	View Profile
Maitre Frederic Dumont	Associé Il co-dirige le département IP-IT / Média	View Profile
Maitre Vincent Fauchoux	Associé co-dirigeant Co-dirige le Pôle IP/IT & Media	View Profile
Maitre Olivier Guidoux	Associé Dirige le Pôle Contentieux des affaires	View Profile
Maitre Ana Paula Reis Lopes	Associée Co-dirige le Pôle Corporate / M&A	View Profile