Deprez Guignot Associés > Paris, France > Firm Profile

Deprez Guignot Associés
21 RUE CLÉMENT MAROT
75008 PARIS
France

France > Industry focus: Food Tier 1

Expert in food law, Jean-Christophe André leads the team at Deprez Guignot Associés, supported by firm founder Pierre Deprez. The team’s workload includes advising clients across various sub-sectors of the industry, from vegan to dairy, on complex matters including labelling, pricing, classification of products and compliance with regulations. It works for a variety of high-profile clients, notably including Intermarché. In addition to its advisory work, the team is experienced in acting for its clients in a range of related disputes.

Practice head(s):

Jean-Christophe André

Other key lawyers:

Key clients

INTERMARCHE

GENERAL MILLS

FORTEPHARMA

LES NOUVEAUX FERMIERS

Work highlights

  • Successfully advised a company in the vegan industry in the context of numerous disputes concerning vegetable meat, in particular concerning the use of the words ‘steak’ and ‘meat’ to describe its products.

France > Media and entertainment: Advertising Tier 1

Deprez Guignot Associés‘ team is led by Frédéric Dumont and new arrival Cyril Bedos, who joined the firm in September 2021 as part of the firm's merger with Ad21, a boutique firm founded by Bedos. It is well-equipped to advise its clients, which include agencies, well-known companies and public figures, on the validation of their advertising campaigns and contracts. It is also a popular choice for social media figures. The team is also experienced in representing its clients in complex litigation matters, often involving debates around the right to freedom of speech in allegedly unlawful advertising campaigns.

Practice head(s):

Frédéric Dumont; Cyril Bedos

Key clients

DDB

OGILVY

BETC

OMNICOM

M6

INTERMARCHÉ

WINAMAX

GOOGLE

BROMANCE

VMG CREATIVE

GUTTENBERG NETWORKS

HUNGRY & FOOLISH

ROSBEEF!

Work highlights

  • Advising famous French advertising agency DDB on its day-to-day advisory and litigation issues.
  • Advising Monoprix in a major dispute with Leclerc, concerning a comparative advertisement launched in France in 2018 where the prices and practices of Monoprix were challenged.
  • Advising Groupe M6 on the strategic merger project between TF1 and M6.

France > Industry focus: Luxury goods Tier 2

The luxury goods team at Deprez Guignot Associés provides comprehensive advisory and litigation services to manage and protect the IP portfolios of major brands operating in the jewellery, fragrances, fashion, cosmetics and beverages sectors. The team is headed by firm co-managing partner Vincent Fauchoux, who co-founded the startup BlockchainyourIP which was incubated in-house and employs blockchain legaltech to safeguard clients' creations. Associate Annabelle Dalex provides additional support.

Practice head(s):

Vincent Fauchoux

Other key lawyers:

Key clients

Richemont

Hill

French Federation of Sewing

Cartier

Lancôme

Van Cleef & Arpels

Shiseido

Chanel

L’Oréal

Pierre Cardin

Work highlights

  • Assisting the Richemont Group (Van Cleef & Arpels, Panerai, Piaget, Cartier, Vacheron Constant) on its global IP management.
  • Advising Chanel on strategic aspects of intellectual property law, both advice and in litigation.
  • Assisting the Federation française de la couture and its members on strategic IP issues concerning IP innovations (blockchain, metaverse, NFT).

France > Media and entertainment: Television/radio Tier 2

Deprez Guignot Associés‘ team has a wide focus, and is experienced in handling advisory work as well as contentious matters. Notably, it has advised a major French television station on a complex strategic merger, where it was able to draw on the wider firm's competition law expertise. In addition to its television caseload, the team advises Radio France on a range of issues. Firm founder Pierre Deprez and Frédéric Dumont are the practice heads.

Practice head(s):

Pierre Deprez; Frédéric Dumont

Work highlights

  • Advising Groupe M6 on a strategic merger project between TF1 and M6.
  • Assisted M6 before the French national competition authority and other courts in various litigations opposite to MOLOTOV, concerning the conformity of its distribution conditions.
  • Advising the Groupe M6 on strategic merger “SALTO”, which is the creation of a full-function joint venture company between the three major TV channels in France approved by the Autorité de la concurrence (ADLC).

France > Intellectual property: Copyright Tier 3

Deprez Guignot Associés‘ IP department specialises in assisting the luxury goods sector in contentious copyright matters, including anti-counterfeiting proceedings and parasitism claims, in addition to advising global brands on IP management planning. The team is led by Vincent Fauchoux, Frédéric Dumont and Jean-Daniel Bouhénic, and also offers IT services to protect and manage clients’ IP rights and contents.

Practice head(s):

Vincent Fauchoux; Frédéric Dumont; Jean-Daniel Bouhénic

Key clients

Richemont Group

Puig

Federation Française de la Couture

Cartier

M6

Van Cleef & Arpels

Shiseido

Chanel

L’Oreal

Pierre Cardin

Work highlights

  • Advised the Richemont Group on its global IP management.
  • Advised Chanel on strategic aspects of intellectual property law, both in advice and in litigation.
  • Advised the Federation Française de la Couture and its members on strategic IP issues concerning IP innovations (blockchain, Metaverse, NFTs).

France > EU, competition and distribution Tier 4

Deprez Guignot Associés counts Groupe M6 as a key client, acting as co-counsel in the high-profile media merger between the client and TF1. The firm also acts for Groupe M6 in other matters, including gaining FCA clearance for the creation of joint venture Salto between three TV channels and representing the client in multiple disputes before the courts, involving claims of anticompetitive practices, restrictive competition and merger law. Practice head Philippe Bonnet is experienced in acting for the distribution, retail and media sectors in litigation, as well as working on merger control. Founder Pierre Deprez often co-leads the practice’s work, which includes acting for household names in the digital and retail sectors.

Practice head(s):

Philippe Bonnet

Other key lawyers:

Key clients

INTERMARCHÉ

GROUPE M6

MISTERAUTO

TEDIBER

GOOGLE

CAFEYN

BOULANGER

ASFA

Work highlights

  • Advising M6 on all antitrust aspects of the proposed merger between M6 and TF1, a major deal in the audio-visual sector which implies several issues of market power, relevant markets and competitive effects in relation to the digital economy.
  • Assisted United B. (Boulanger Electro Depot), a major player in specialised distribution, on its acquisition of Recommerce! which is specialised in refurbished products. The transaction involves vertical merger considerations and was accepted by the national competition authority (ADLC).
  • Advising Groupe M6 on a strategic merger called ‘SALTO’ which is the creation of a fully functional joint venture company between the three major TV channels in France approved by the Autorité de la concurrence (ADLC) and is now in the follow-up of remedies.

France > Industry focus: IT and internet  Tier 4

Deprez Guignot Associés

Practice head(s):

Pierre Deprez; Vincent Fauchoux; Frédéric Dumont; Aurélie Bregou

Key clients

Mister Auto

Google

Cafeyn

Geopost

M6

Winamax

Monoprix

BlockchainyourIP

Work highlights

  • Assisting GOOGLE in its search engine changes and in all litigation concerning GDPR.
  • Advised MONORPIX on the development of an NFT collection and a marketplace for the launch of their first NFT sales platform.

France > Intellectual property: Trade marks and designs Tier 4

Practice head(s):

Vincent Fauchoux; Frédéric Dumont; Jean-Daniel Bouhénic

Key clients

Richemont

Puig

Fédération française de la couture

Cartier

M6

Van Cleef & Arpels

Shiseido

Chanel

L’Oreal

Pierre Cardin

Work highlights

  • Represented Polaroid in litigation against Fujifilm concerning the protection of the iconic “square format” of instant photography developed by Polaroid.
  • Advised M6 on a number of trade mark infringement cases revolving around the unauthorised reproduction of logos and signs linked to its channels.

The firm: Deprez Guignot Associes was founded in 1987 by Pierre Deprez and Michel Guignot. Michel has developed the practice in corporate law (merger and acquisitions and private equity) whereas Pierre was initially focused on media and advertising law. Since then, the firm has grown and through its 11 partners it has developed highly reputed practices which cover most of its French and international clients’ needs.

 

Areas of practice: Deprez Guignot & Associés covers most business law practices. The firm is well-known for its IP/IT/media and advertising practice, headed by Pierre Deprez, Vincent Fauchoux, Frédéric Dumont, Aurélie Brégou and Jean-Daniel Bouhenic.

The firm works for major French and international companies in the areas of internet (search engines, social media), TV, press, advertising, fashion and luxury. The firm does copyright, design, trade mark infringement, unfair competition as well as press litigation (defamation, denigration), advertising and data privacy. The firm has a trade mark and design prosecution service called ‘HubMarques’.

Pierre Deprez, Jean-Christophe André and Philippe Bonnet run the economic law practice (competition, distribution and consumer law) which is also well-known on the French market. The firm assists major French retailers, GAFAs and TV broadcasters on their respective markets, including litigation before the French competition authority, dawn raids, etc.

Laurent Carrie have a strong and growing practice in labour law, employment law and social security law.

Finally the M&A, corporate law and private equity practice is animated by Ana-Paula Reis Lopez and Gregoire Guignot. They handle mid-cap/small-cap deals for French and international clients, providing long-term assistance for their clients in any and all of their operations.

Department Name Email Telephone
Antitrust, distribution and consumer law Pierre Deprez deprez@ddg.fr
IP/IT Vincent Fauchoux fauchoux@ddg.fr
IP/IT Frédéric Dumont dumont@ddg.fr
Photo Name Position Profile
Jean-Christophe André photo Maitre Jean-Christophe André Associé, co-dirige le pôle Droit Economique
Philippe Bonnet photo Maitre Philippe Bonnet Associé, co-dirige le pôle Droit Economique
Jean-Daniel Bouhenic photo Maitre Jean-Daniel Bouhenic Associé
Aurélie Brégou photo Maitre Aurélie Brégou Associée
Laurent Carrié photo Maitre Laurent Carrié Associé Co-gérant Dirige le Pôle Droit Social
Pierre Deprez photo Maitre Pierre Deprez Associé Fondateur Il co-dirige les Pôles Droit Economique et IP-IT / Média
Frederic Dumont photo Maitre Frederic Dumont Associé Il co-dirige le département IP-IT / Média
Vincent Fauchoux photo Maitre Vincent Fauchoux Associé co-dirigeant Co-dirige le Pôle IP/IT & Media
Olivier Guidoux photo Maitre Olivier Guidoux Associé Dirige le Pôle Contentieux des affaires
Ana Paula Reis Lopes photo Maitre Ana Paula Reis Lopes Associée Co-dirige le Pôle Corporate / M&A
Number of lawyers : 31
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