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ARTICLE · 03 MARCH 2022

Big Brands Moving Into The Metaverse

Some of the world's most recognizable brands are filing trademarks to cover intellectual property in the Metaverse.

United StatesIntellectual Property
Kyle  Hepner
Kyle Hepner

Some of the world's most recognizable brands are filing trademarks to cover intellectual property in the Metaverse. Nike, McDonald's, L'Oreal, Ralph Lauren, and Disney have recently increased trademark filings directed to digital assets. Securing intellectual property rights for digital assets should become an increasingly important consideration for all companies.

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