Position Trade Marks In Fashion (Podcast)

The High Court has awarded the Swatch Group US$11.6 million in negotiation damages against Samsung for trade mark infringements involving watch face apps on the Galaxy App store. Rejecting both parties' extreme valuations of US$170 million and US$301, the court established important principles for assessing damages when brand owners don't license their marks and no comparable market royalties exist.

Trademark phishing campaigns are rising, with businesses increasingly being targeted by highly sophisticated, AI-driven trademark scams. Alice Wright analyses a prominent registration scam recently circulating in the UK to offer advice on how to identify trademark scams, what immediate steps to take if targeted, and how to proactively protect your business through legitimate channels.

The ongoing commercial rivalry between fast-fashion giants Shein and Temu has evolved into one of the most significant intellectual property disputes in the e-commerce sector. This landmark case examines critical questions about copyright ownership, platform liability, and the legal responsibilities of online marketplaces in the digital age.

Article 50 of the EU AI Act introduces sweeping transparency obligations for AI providers and deployers, requiring disclosure of AI interactions, marking of AI-generated content, and labeling of deepfakes. These rules carry significant commercial and IP implications for businesses using AI to create marketing materials, synthetic influencers, and other valuable assets.

A recent UK court decision clarifies the distinction between academic authorship conventions and copyright law, revealing that being named as a co-author on research papers does not automatically confer copyright ownership. The case examines when supervisory contributions qualify as joint authorship and what universities must do to protect intellectual property rights in collaborative research.

The EPO's guidelines clarify patentability for machine learning (ML) and AI inventions. ML algorithms are considered mathematical methods, typically not patentable unless tied to a specific technical effect. Context, such as application within hardware or specific data, enhances patent eligibility.

东南亚和香港地区的知识产权实务在不断发展变化之中，在此地区开展业务的所有企业都需要时刻关注商标实务领域的最新进展。

A copyright infringement case in the Intellectual Property Enterprise Court examines how damages should be calculated when a defendant used thousands of photographs from Max Power magazine on social media to build a following and promote commercial events. The court's decision provides important guidance on determining reasonable licence fees for social media use and the application of IPEC's costs cap provisions.

The UK High Court has delivered a landmark ruling on online marketplace liability, dismissing Shein's copyright infringement claims against Temu and clarifying when platforms can be held responsible for third-party content. The judgment examines the boundaries of copyright ownership in complex supply chains and establishes important precedents for how marketplace operators should respond to infringement allegations.

Standard-essential patent disputes reveal a fundamental tension between territorial patent rights and global technology markets. While patents are enforced nationally, the standards they protect operate across borders, triggering parallel proceedings in multiple jurisdictions. FRAND arbitration offers a potentially coherent alternative by allowing parties to place international SEP portfolios before a single specialist tribunal, though questions of consent, validity, competition law and enforceability compl

The UK High Court has delivered a landmark ruling on online marketplace liability, dismissing Shein's copyright infringement claims against Temu and clarifying when platforms can be held responsible for third-party content. The judgment examines the boundaries of copyright ownership in complex supply chains and establishes important precedents for how marketplace operators should respond to infringement allegations.

The UK Patents Court has upheld Novartis' patent and SPC protecting Entresto, its blockbuster heart failure treatment combining valsartan and sacubitril, rejecting all validity challenges from generic manufacturer Accord Healthcare. The judgment provides crucial guidance on plausibility requirements where experimental data have been generated but not fully disclosed in the patent specification, clarifying when qualitative disclosure of positive results suffices without detailed numerical data.

For venture-backed biotech companies, intellectual property strategy must be designed from the outset with the end goal in mind. This article explores how aligning IP decisions with future acquirer expectations, understanding exit scenarios, and building defensible patent portfolios can dramatically increase both the probability and value of successful exits in the life sciences sector.

The Court of Appeal of the Unified Patent Court recently issued a decision examining whether omitting an elastomeric sealing member from a patent claim constitutes added matter, applying the EPO's "gold standard" test while emphasizing the importance of functional and structural relationships between features. The ruling provides crucial insight into how the UPC approaches intermediate generalizations and whether its methodology differs from the notoriously strict EPO practice on added subject-matter.

Microplastic contamination from synthetic textiles poses a growing environmental threat, with fibres from man-made fabrics entering water systems through washing machine effluent. As countries like France mandate microplastic filters in washing machines and the EU implements new wastewater treatment rules, innovative companies are developing filtration technologies and novel removal methods to combat this pervasive pollution problem.

Jersey has completely overhauled its trade mark system, establishing its own Intellectual Property Office and abolishing the previous UK re-registration requirement. The new framework aligns closely with UK trade mark law while enabling Jersey to participate directly in the Madrid System for international registrations. These changes, effective August 1, 2026, include automatic cloning of existing UK designations into Jersey rights and signal further IP modernization ahead.

A detailed examination of a landmark IPEC case involving luxury fashion brands LVMH, Fendi, Loewe, Christian Dior, and Celine against social media influencer Georgia Aldridge for promoting counterfeit products. The discussion explores how courts assess damages when influencers knowingly sell non-genuine branded fashion items and what this means for both brand protection and influencer liability in the digital marketplace.

Senior Battery Scientist Ceren Zor shares her expert perspective on the rapidly evolving battery sector, examining current growth areas from high-nickel cathodes to emerging iron-air technologies. The discussion explores the critical interplay between hardware innovation and software advancement in manufacturing and deployment, while highlighting the UK's distinctive research ecosystem and the global landscape of battery development.

On 26 March 2009 the Administrative Council of the European Patent Office (EPO) voted to introduce a time limit to restrict the filing of divisional European patent applications.

Welcome to episode 3 of our second series of HGF's Fashionably IP podcast.