Most businesses now recognise how positive use of social media can be an effective tool for marketing and brand awareness. Unfortunately, the impact is not always positive. Employee use of social media, inside and outside the workplace, can expose employers to serious legal liabilities. Social media presents employers with some new problems, a new platform for existing problems and potential to magnify common business risks.
Our colleagues in the UK recently commissioned an in-depth study on social media in the workplace. The responses, which include views from both employees and senior decision-makers in large business enterprises, have been analysed and presented in a report.
Locally, the issues and challenges facing Australian organisations in the age of social media are strikingly similar to those revealed by our survey. The report explains the issues in a straightforward way to help you find pragmatic solutions so you can form your social media strategy.
Please click here to discover the results of the survey and read the full report.
We hope you find this report interesting and insightful. We would be delighted to meet with you to discuss the findings and the implications for your business. Further information is available at www.dlapipershiftinglandscapes.com
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This publication is intended as a general overview and discussion of the subjects dealt with. It is not intended to be, and should not used as, a substitute for taking legal advice in any specific situation. DLA Piper Australia will accept no responsibility for any actions taken or not taken on the basis of this publication.
DLA Piper Australia is part of DLA Piper, a global law firm, operating through various separate and distinct legal entities. For further information, please refer to www.dlapiper.com
