Advokatbyrån Gulliksson is well-known in the Swedish market for its work in patent litigation, where it acts for leading pharmaceuticals, electronics, and automotive sector clients in high-stakes disputes. The life sciences sector is a particular area of focus for the team, and its work in this area extends to providing pre-launch advice on new products in the Swedish market and counselling clients on potential litigation. Beyond the patent space, the team is also instructed by households names to handle trade mark and copyright disputes as well as to provide ongoing advice on IP portfolios. Jens Olsson and Hans-Anders Odh lead the team. Olsson handles disputes alongside Magnus Dahlman and Per Ericsson, and Odh has a focus on the automotive sector. Associate Therese Grennard is another name to note in patent litigation. Mattias Malmstedt departed in 2022.
Intellectual property and media in Sweden
Jens Olsson; Hans-Anders Odh
Other key lawyers:
Magnus Dahlman; Per Ericsson; Therese Grennard
‘Per Ericsson – Can think of no one with a better reputation in Sweden. Always positive, always accessible, best of reputation. Knows just about everything there is to know, yet super humble and would always pull in a colleague if he thinks they know a subject better or have relevant experience. In addition a real nice person to be with. Not the reserved cliché of a lawyer.’
‘They have extensive experience across several jurisdictions and industries, an ability to quickly understand complex issues and you can tell the lawyers genuinely enjoy what they do!’
‘Magnus Dahlman is a highly experienced and knowledgeable litigator with an eminent flair for presenting cases in a thorough and detailed fashion.’
‘The team is proactive and makes clear recommendations on how to proceed with different issues. The team drafts in different people with different specialities as needed but only after having consulted with the client.’
‘Gulliksson continues, as always, with a very high level of expertise in advisory matters. Speed and high quality are a sign for them. As a customer, we always feel safe with Gulliksson as our legal representative.’
‘The team is really good with IP licensing.’
‘Jens Olsson is a star. Always a pleasure to work with and recommend him to anyone in need of IP advice in Sweden.’
Jaguar Land Rover Ltd
Bosch GmbH/Siemens AG
Alfa Laval Corporate AB
Aktiebolaget Trav & Galopp (ATG)
Lammhults Möbel AB
- Representing Edwards Lifesciences in patent disputes related to its SAPIEN Transchateter Heart Valve.
- Representing Bosch Siemens Hausgeräte GmbH in two patent disputes against AB Electrolux.
- Representing Sandoz in a complex patent litigation matter involving three patent families protecting Mundipharma’s blockbuster anaesthetic Targinique.
The sizeable intellectual property team at Sandart&Partners Advokatbyrå KB is noted for its expertise in litigation, where it handles patent, trade mark, and copyright infringement disputes. The practice’s client base is varied, including prominent companies in the life sciences, manufacturing, publishing, and consumer goods sectors. Anders Kylhammar, Julia Ericsson, Karin Westerberg, Peter Sande and Dag Sandart are key figures in the practice. The team’s media law practice was bolstered by the firm’s merger with dispute resolution boutique Frank Advokatbyrå in July 2021, which added Mattias Erdös and Linda Landén to the team. The pair handle transactions involving media assets, distribution agreements, and employment disputes in this sector. Karin Cederlund is another name to note, and focuses on advertising law and the commercial use of IP.
Julia Ericsson; Dag Sandart; Peter Sande; Anders Kylhammar; Karin Cederlund; Karin Westerberg; Mattias Erdös; Linda Landén
Other key lawyers:
‘An excellent IP boutique firm, with a highly skilled IP team.’
‘I have worked mainly with partner Dag Sandart, which is an intelligent and very skilled IP lawyer. Always a great pleasure to work with.’
‘A top notch litigation practice with dedicated lawyers, especially on IP.’
‘Karin Cederlund and Anders Kylhammer are the key players here; they are completely on top of it, both in expertise and in matters.’
‘Good service, knowledge and communication.’
‘Karin Cederlund & Amanda Granqvist are recommended.’
Setterwalls is noted in the market for the breadth of its intellectual property practice, which encompasses matters involving patents, copyrights, and marketing. Martin Levinsohn is the key partner in patent litigation, representing clients in the Swedish elements of cross-border disputes, while Sophia Spala and Per Lidman have broad practices across contentious and non-contentious trade mark and copyright law. Fredrik Roos focuses on transactional IP matters, such as licensing work, R&D agreements and joint ventures, with a particular specialism in the technology sector.
‘Per Lidman’s advice was highly appreciated and he was very solution oriented.’
‘The team at Setterwalls always brings experience, energy and genuine interest to a project. They are relentless in the pursuit of the client’s objective. From the start, they display a thorough understanding not only regarding the technology involved but of the most pragmatic way forward. This interest and understanding also confers that more as a rule than an exception, they find new angles and arguments not covered by or included in the instructions provided.’
‘Martin Levinsohn is one of the most experienced and knowledgeable patent litigators in the Swedish market. His attention to detail and quality as well as the big picture are impeccable. Per Lidman is as experienced, a great presenter and team leader who has a genuine interest in the technology involved and often finds new arguments or solutions to more challenging scenarios. They are both persons you always want to have on your litigation team.’
‘Sophia Spala and the team at Setterwalls have been invaluable consultants in the early stages of setting up protection for our brand. I would highly recommend Sophia Spala and Setterwalls to our peers.’
‘Fredrik is to the point, extremely service minded and has in-depth knowledge of the relevant IP laws. Fredrik has the ability to communicate complex matters in a simple manner, so that the client is able to understand the issues at stake and make a well thought out decision on how to proceed.’
‘The team shows relevant and high quality expertise within the area but can at the same time convert this expertise into concepts that are easily digestible for people who do not have legal expertise. They have shown their ability to draft complex IP regulations and supported in negotiations of the same.’
‘They are easy-going, hard-working and with an exceptional business understanding that expands well beyond what could be expected by a firm within this practice. The individuals are determined to find solutions and always working hard to find a way forward with the client’s best interest in mind. Fredrik Roos’ knowledge within the IP area has been vital to the success of my Project.’
‘Sophia Spala is a very complete lawyer. She is smart and fast. She understands the client’s situation and adapts to it, without compromising her integrity. In addition, she is very nice and easy to work with.’
Coop Sverige AB
Finansiell ID-teknik BID AB
Komplett AS/Webhallen AB
Boozt Fashion AB
SWEP International (Dover)
Life Euro AB
Power Factors LLC
Rivian IP Holdings
Oaktree Capital/Power Factors
- Representing Orifarm in a patent dispute.
- Handling the Swedish trade mark portfolio of Diageo and acting as local counsel for the Diageo Group (including all companies within the group) with ongoing legal support in IP matters, particularly trade mark matters.
- Representing Jollyroom, the Nordic region’s largest e-commerce company in children’s and baby products, as the claimant in several disputes on improper market practices.
Advokatfirman Vinge’s intellectual property practice covers the full range of matters in this area. The team provides advice to multinational clients on maintaining IP portfolios, including handling registrations, renewals, and oppositions, and also provides input on agreements for the creation and licensing of IP. The practice’s contentious work encompasses patent, trade mark, and copyright litigation. In the media space, the firm handles broadcast and distribution agreements. Practice head Richard Wessman specialises in trade mark prosecution and marketing disputes, while Anette Henrysson leads on IP prosecution and anti-counterfeiting work. Håkan Borgenhäll is another key name for contentious IP issues.
Other key lawyers:
Anette Henrysson; Håkan Borgenhäll; Anna Maria Lagerqvist Gahm; Stojan Arnerstål
‘Stojan Arnerstål has excellent skills in all matters related to IP and a good understanding of partnership agreements in the Life Sciences industry. He has a business minded approach, listens carefully to the needs of the client and is very easy to work with.’
‘The no 1 IP law firm in Sweden – have dedicated experts for all relevant sub-fields of IP. Good understanding of commercial realities, great experience and track record in handling complex IP legal matters and highly reputed among Swedish clients.’
‘Richard Wessman is the leading expert in Sweden on trade mark law. He is an outstanding litigator, legal thinker as well as an excellent communicator. He is our go to person for all high-end and complex IP legal matters and a joy to work with.’
‘No other law firm in Sweden has an IP-department with such a wide range of experienced IP-experts in different fields. The firm is a Swedish leader in trade mark and patent litigation, but also very strong in for example trade mark prosecution and licensing matters.’
‘Richard Wessman, partner and head of IP at Vinge, has assisted us in several trade mark and unfair competition matters. Wessman combines a practical and business oriented approach with a sharp analytical mind. He is an experienced litigator and also extremely knowledgeable in these areas, as the author of the commentary to the Swedish Trade Marks Act. We hold him as a clear number one in Sweden in trade mark and unfair competition matters and are very happy with the advice he has provided.’
‘Richard Wessman is likely the most experienced and knowledgeable lawyer in his field in Sweden. Would not use anyone else in litigation.’
‘We have been working with some of the team members for a long time so they know us as a client and our business very well. The overall level of service is great; outstanding legal advice, great knowledge of our business and very responsive. They are also very keen to help out with secondees whenever needed and are very responsive to flexible billing set ups.’
‘Richard Wessman – extremely knowledgeable within his field (IP/Marketing), very client oriented/friendly and responsive and always willing to find solutions if we need assistance. Stojan Arnerståhl – also very knowledgeable within his field (agreements/IP), provides practical/business oriented advice, very friendly and responsive.’
Eli Lilly and Company
Swedish Match North Europe
Swedish Olympic Committee
Tele2 Sverige AB
Thomas Concrete Group
Star Stable Entertainment AB
Hästens Sängar AB
The Wine Team Global AB
Iconic Wines AB
- Representing Swedish Match in a contentious matter involving patent claim construction.
- Representing Eli Lilly and Company in a patent infringement and validity dispute relating to the client’s patented use of the pharmaceutical product Alimta, where the opposite party is Fresenius Kabi.
- Providing Apple, Inc. with legal services related to management of trade mark portfolios, inter alia searches, filings, maintenance and renewals, strategies and monitoring services.
Westerberg & Partners
Westerberg & Partners fields a strong practice in the patent litigation space, where it represents pharmaceuticals, electronics and fintech clients. The team’s work in this space includes handling complex matters, such as cases involving the alleged theft of trade secrets, as well as the Swedish aspects of pan-European litigation. Elsewhere, the practice provides advice to a client base including household names on the management of trade mark portfolios, with Helena Wassén Öström leading on this work. The team has a range of specialisms in the IP space; practice head Henrik Wistam focuses on trade mark litigation, while Jonas Westerberg and Ludvig Holm are names to note in patent litigation. Stefan Widmark is also well-regarded for his experience in copyright and trade mark matters, particularly in the media and entertainment sectors. Wendela Hårdemark joined the team in mid-2022.
Other key lawyers:
Jonas Westerberg; Ludvig Holm; Björn Rundblom Andersson; Stefan Widmark; Bodil Ehlers; Helena Wassén Öström; Siri Alvsing; Wendela Hårdemark
‘Westerberg is a top ranking IP firm that has advised our company in a number of major cases. The firm easily compares with the top ranking forms that our company uses across the globe. The lawyers are fast, easily approachable and results driven’
‘Henrik Wistam has been with our company for over 14 years and understands clients very keenly. Henrik is a tier 1 IP professional with in depth knowledge of his field and the local market and who consistently seeks a practical approach to issues presented to him. Henrik has built a strong team around him, with emerging stars such as Siri Alvsing.’
‘Very strong team in Sweden for anti-counterfeiting. Great experience in building enforcement programs for a variety of clients and masters in ensuring good recoveries. Pleasant to work with and always there for their clients.’
‘Henrik Wistam is a great anti-counterfeit lawyer and the nightmare to face for infringers. Very result oriented and skilled negotiator, delivering high ROI for his clients.’
‘Westerberg is the number one choice in Sweden when it comes to IP-related matters. The team at Westerberg provides excellent legal advice with a practical approach. Westerberg is highly recommended. Westerbergs pursuit of excellence in its work has been successful.’
‘Henrik Wistam and Ludvig Holm are both top notch lawyers. They are great to work with.’
‘Great mix of senior and junior personnel. Hard earned experience mixed with new ideas. Flexible ways of working. Great industry knowledge. Billing transparency.’
‘Henrik Wistam -great litigator. Helena Wassén Öström – experienced trade mark attorney with great knowledge and wide contact network. Ludvig Holm -rising star!’
H&M Hennes & Mauritz
Karo Pharma/ Trimb Healthcare
- Represented FinansiellID-Teknik BID in patent and trade secret litigation.
- Acting for Illumina in a multitude of parallel proceedings regarding infringement and validity of patents in the DNA sequencing field.
- Managing significant parts of the global trade mark portfolio of fashion giant H&M, including the H&M brands.
AWA is regularly instructed on patent litigation by clients across a wide range of sectors, including the pharmaceuticals, software, and manufacturing industries. The practice also advises on IP-related commercial transactions, such as licensing and research agreements, with Louise Jonshammar, Ted Hagman and Kristian Martinsson particularly focusing on this space. Niklas Mattsson handles litigation in the life sciences sector, and Kristina Walls leads the team, and Peter Kenamets departed the practice in 2021, and in 2022, Julia Mannesson moved in-house and Fredrik Lüning departed to Lind Edlund Kenamets. Joacim Lydén is now in the firm’s Copenhagen office.
Other key lawyers:
Louise Jonshammar; Ted Hagman; Kristian Martinsson; Niklas Mattsson
‘AWA is an excellent firm and my go-to firm in the region. They are responsive and explain their advice very clearly, and I have confidence that they are getting me the right answer.’
‘On a regular basis, I interact with an AWA team. This is a unique team constellation that has enabled us to expand and protect our IPR portfolio over the past few years. Together we have discussed different strategies of protection i.e. where to invest for protection and how to deal with potential infringements. This combination of expertise, together with regular meetings and workshops, has enabled us to build a most attractive IPR portfolio.’
‘Highly skilled personnel in multiple fields which is a bonus when you are creating/protecting IP that is “cross disciplinary”. Easy maintenance of IP and trade mark, everything from logs/documentation to payments.’
‘The quality of the work produced by this firm is always extremely high. The firm is also very responsive which provides an impressive client experience.’
‘Ted has been fantastic – extremely knowledgeable, eager to solve any open matters, candid in advice and efficient in execution of TM-related tasks. A great team player.’
‘I have worked with Louise Jonshammar and found her to be extremely capable, but more importantly a very good communicator who is readily able to understand and concisely explain complex legal issues to me.’
‘They are highly skilled in IP matters and have a unique understanding of commercial realities.’
Bang & Olufsen
- Representing a manufacturing company before the Patent and Market Court of Appeal, with the court dismissing the infringement claim and awarding full costs recovery.
- Drafting and implementing robust agreements for a nutrition company as they engage several producers, ensuring that its intellectual property rights and trade secrets are protected.
- Represented a multinational packaging corporation in a patent infringement case.
The intellectual property team at Baker McKenzie provides a full service to clients, advising on the management of IP portfolios as well as handling litigation. The team acts for Swedish clients in the pharmaceuticals, charity and media sectors, and leverages its international network of offices to advise multinationals on entering and operating in the Swedish market. The practice is also involved in marketing matters, advising clients on compliance with regulations as well as representing them in disputes with the Consumer Ombudsman over alleged unlawful marketing. Peder Oxhammar leads the team and is supported by associate Alexandra Persson.
Other key lawyers:
‘Global reach and competence, a one-stop-shop both in terms of legal areas and countries/jurisdictions. Professional.’
‘They are business-oriented and make sound assessments. They are not afraid to put their foot down in risk assessments.’
Galderma (Nestle Skin Health)
KRY (Webbhälsa AB)
Mackmyra Svensk Whisky AB
Raoul Wallenberg Academy
Specsavers Optical Group
Storytel Sweden AB
- Assisted Stada AG with its acquisition of Lobsor Pharmaceuticals, an innovative therapy used for treating late-stage Parkinson’s disease.
- Representing Cherry Casino and several of its subsidiaries with various legal matters, including over 10 administrative disputes under the Swedish Gambling Act.
- Representing Mackmyra Whisky, the Swedish craft spirits company, in a suit in the Patent and Market Appeal Court against the Swedish Consumer Ombudsman in respect of alleged unlawful alcohol marketing.
The intellectual property team at Bird & Bird provides comprehensive, ongoing advice to household name clients, aiding them in the management of IP portfolios as well as the exploitation of IP through commercial agreements. The team is also frequently engaged by clients on contentious matters such as oppositions, copyright and trade mark infringements, and anti-counterfeiting actions. Another notable specialism for the practice is its work on high-stakes trade secrets litigation. Gabriel Lidman and Monique Wadsted jointly lead the practice and provide advice to a client base including companies in the consumer goods, technology, and financial services sectors. In the media space, the team acts for publishers, film and TV producers, and video game companies.
Gabriel Lidman; Monique Wadsted
‘The Team is one of very few IP teams in Sweden that both have the relevant commercial experience from media-related agreements, as well as heavyweight IP practice including litigation. Very few firms have all of this, often its one or the other.’
‘Gabriel Lidman is a very seasoned negotiator and litigator whom I would highly recommend. He goes above and beyond for his clients.’
Monster Beverage Corporation
- Advising and representing Accumulate AB in a trade secret/copyright litigation against Finansiell ID-Teknik BID AB before the Patent and Marketing Court, in regards to a method for secure transactions.
- Acting for US beverage giant Monster Beverage Corporation (Monster) on a number of trade mark matters in relation to its global ‘Monster Energy’ brand.
- Represented the Swedish comedian and author Aron Flam before the Patent and Marketing Court of Appeal in a landmark case.
Advokatfirman Delphi has a broad intellectual property practice, advising clients on a range of contentious and non-contentious matters. On the advisory side, the practice is active in handling the IP aspects of corporate transactions, particularly initial public offerings, and it also provides ongoing strategic IP advice to clients. The team also represents clients in litigation relating to allegations of passing-off and infringement of trade marks and copyrights. Henrik Bengtsson leads the practice, and in addition to non-contentious work is noted for his specialisms in disputes involving trade secrets and advertising issues. Peter Skoglund predominantly handles anti-infringement cases for consumer goods and media clients, while Agnes Hammarstrand is based in Gothenberg and leads the team’s work in the e-commerce sector. Senior associate Rebecka Harding and special counsel Maria Winckler, who joined the team in March 2021, are also names to note.
Other key lawyers:
Peter Skoglund; Agnes Hammarstrand; Rebecka Harding; Maria Winckler
Cipla Europe NV
Procter & Gamble
Saved by Clean
- Representing Cipla Europe NV in a case regarding the alleged infringement of a purple coloured asthma inhaler which allegedly has acquired distinctiveness.
- Representing Procter & Gamble in an advertising dispute against Philips regarding discrediting advertising campaigns for razors.
- Representing Saved by Clean AB in an arbitration regarding a terminated agreement involving copyright and advertising law issues.
Boutique firm Gozzo Advokater provides advice to both Swedish and multinational clients on marketing and intellectual property law. In addition to advising on the management of IP portfolios, the team is highly active in contentious IP matters, with Ann-Charlotte Söderlund Björk handling trade mark infringement and anti-counterfeiting work and Ragnar Lundgren focusing on patent litigation. Håkan Sjöström is also engaged in patent, trade mark, and copyright disputes. The practice also advises on marketing and advertising law, with Sjöström and Catharina Bratt particularly specialised in this area.
Ann-Charlotte Söderlund Björk; Håkan Sjöström; Ragnar Lundgren
Other key lawyers:
‘Accurate, expert, competent.’
‘Very strong experience in IP.’
‘Ann-Charlotte Söderlund-Björk is a very experienced and good IP lawyer that I’m happy to use whenever our clients need IP help in Sweden, especially when the question is of counterfeits or other IPR infringements. Very easy to co-operate with, gives advice without delay!’
‘Ragnar Lundgren has very long experience in the field of intellectual property. He has the ability to turn the complex to something that makes sense to everybody. His appearance is calm, kind and efficient.’
Nudie Jeans Co AB
Svensk Drama Pop AB
Global Merchandising Ltd
PlusEight Technology AB
Skofabriken Kavat AB
Jack Midhage AB
Care of Sweden AB
- Providing ongoing advice to Nudie Jeans in IP matters, including strategic advice.
- Representing Protrol in patent infringement and patent invalidation cases at the Swedish Patent and Marketing Court.
- Representing Care of Sweden in a case on misleading marketing at the Swedish Patent and Marketing Court.
The intellectual property team at Mannheimer Swartling has a broad practice covering the IP aspects of corporate and commercial agreements as well as patent and trade mark litigation. Niklas Sjöblom handles a variety of non-contentious work, advising on procurements, licensing, research and collaboration agreements, and the IP elements of corporate transactions. Practice head Oscar Björkman Possne leads on litigation, acting for clients in the pharmaceuticals, industrial, and technology sectors. Both partners are also instructed on marketing law matters, providing ongoing advice on compliance with regulations as well as handling disputes involving the use of trade marks in advertising.
Oscar Björkman Possne
Other key lawyers:
‘Mannheimer Swartling always has a forward looking focus and may assist in setting up licensing structures that lasts for the future when needs and wants change without being too redundant and costly. We like all alternatives presented together with the recommendations of best way forward as well as that they are up to speed on the industry development e.g. when it comes to open source etc.’
‘Excellent at handling complex patent disputes for world leading IP companies, including biopharma companies. First rate quality on strategy, drafting, knowledge of IP law across Europe and the Swedish courts themselves. Excellent work product and very easy to work with.’
‘Oscar Björkman Possne is an excellent litigator, and a pleasure to work with. He sees the bigger picture, radiates calm and authority and is able to coordinate and pull together all of the strands needed for successful litigation. In a recent case we worked on together, he always seemed to be one step ahead of his opponent.’
‘Mannheimer Swartling has an excellent client base and one can easily see why this is the case: They are outstanding lawyers who provide very pragmatic advice, covering every important aspect in a very efficient way. You can always rely on them to get very good advice soon.’
‘I like in particular Oscar Björkman Possne. He is very focused and experienced with deep knowledge of IP and e-commerce law. With him you can be certain that clients will be served very well.’
‘Deep knowledge in their respective fields and has a great way of working together with their colleagues.’
‘The team provides a high level of quality and always delivers what they promise. Partner Oscar Björkman Possne has vast experience within the contentious and non-contentious field of IP and is always assisted by excellent associates. Compared to other firms I would say that it is one of the best teams in Sweden no matter what IP or media matter you have. The firm is on the frontline when it comes to technology, not least its focus on legal tech. They also work actively with diversity and there are several initiatives to strengthen gender and background diversity in place.’
‘Oscar Björkman Possne is a seasoned litigator with an eye for detail and an ability to quickly grasp complex legal and technical matters. You can tell that he has years of experience from litigating complicated cases and knows his way around the court room. He also excels on licensing and transactional agreements.’
Västra Götalandsregionen (Region of Western Sweden)
Volvo Cars Corporation
City of Stockholm
- Advised Scandinavian Enviro Systems on the agreements with Michelin that form the basis of the company’s strategic partnership.
- Represented Babyshop and Lekmer in unfair marketing litigation.
- Advised the Region of Western Sweden on a strategic procurement of a core software system for the healthcare provided within the region, introducing innovative and modern technology, inter alia through combining the use of AI and big data.
The intellectual property team at Roschier continues to be highly active in the patent litigation space, with practice head Erik Ficks acting for clients from the healthcare sector and beyond in bet-the-company disputes. The practice is also instructed by a broad range of companies to advise on managing IP portfolios, including handling filings, oppositions, prosecutions, and licensing transactions. Another area of focus for the firm is advising on the IP elements of joint ventures between technology and industrial companies. In addition to his patent litigation work, Ficks has a broad practice handling contentious and non-contentious matters; Björn Johansson Heigis is another key figure in the practice, handling technology-related IP work. Counsel Susanne Mellqvist and senior trade mark attorney Rebecca Huselius are also highly experienced in this space and handle the management of large IP portfolios.
Other key lawyers:
Björn Johansson Heigis; Susanne Mellqvist; Rebecca Huselius;
‘Erik Ficks is analytic and creative, and can quickly identify and address the core issues in a complex situation. Björn Johansson Heigis is great at helping to convert complex IP-related subject-matter to information useful for venture capitalists.’
‘Their ability to deliver according to strategy, and their excellent skills in the domain allow the client to get real value.’
‘Erik Ficks has an acute sense of understanding the client. This linked with his skills in the domain allows him to deliver real customer value.’
‘The team is unique in that they are very easy to work with and have an excellent understanding of the business, the clients, the competitors, the courts and its own role. They work and switch seamlessly between the microlevel and macrolevel.’
‘Erik Ficks stand out as a very competent litigator with great knowledge of the law, the opposing lawyers, the courts and the technology in many different businesses. He has great attention to details, overall picture and strategy. He is extremely quick in analysing consequences of different changes in the legal argumentation. He is a great listener and very wise in the advice he provides to his clients.’
‘I truly appreciate and admire Björn Johansson Heigis’ ability to quickly grasp complex structures and questions, that he is always pragmatic and always suggesting solutions, his fast and accurate drafting skills and his calmness in every situation.’
‘Excellent combination of business acumen and legal analyses.’
‘Erik Ficks – Excellent in all regards; speed, business acumen, and legal analyses. Excellent problem solver.’
Bonnierförlagen (Bonnier Books)
The Astrid Lindgren Company
- Handling all IP-related legal issues (in particular copyright, trade mark and other IP-related media issues) for Sweden’s biggest publishing house, Bonnierförlagen (part of the Bonnier Group).
- Representing Autoliv, the worldwide leader in automotive safety systems, in patent litigation against Volvo Cars.
- Representing Kenza Zouiten AB, the company behind one of Sweden’s most well-known influencers, in a landmark case against the Swedish Consumer Ombudsman in the Swedish Patent and Market Court.
Boutique firm Ström Advokatbyrå focuses on the media and entertainment industries, advising some of the most prominent clients in the Swedish music, film and TV sectors. The team’s comprehensive practice in this area includes assisting with the management of IP portfolios as well as commercial and licensing agreements. The practice is also heavily involved in film and TV productions, including acting on the negotiation of financing transactions as well as agreements with co-producers, talent, and unions. Corporate transactions involving rights to media IP are also an area of focus. The team is jointly led by Jerker Edström, Staffan Boström, Emilia Hempel, and Emil Ödling.
Jerker Edström; Staffan Boström; Emil Ödling; Emilia Hempel
Other key lawyers:
Markus Boström; Sara Åsberg
‘This firm has unique experience of advising creators of Top 10 Billboard HOT100 songs. The partners have extensive experience of global media and pop culture including advising current major creators and media companies.’
‘The Ström team is undoubtedly one of the strongest boutique firms with a sincere focus on media and entertainment law. The team has a perfect combination between larger full-service law firm’s experience and structure and a smaller law firm’s engagement and flexibility.’
‘Very competent and innovative. They quickly understand the commercial side of the various projects we are involved in.’
‘Very experienced in the entertainment field in general and in the music field in particular. Deep industry knowledge and specialized in the field.’
‘Emil Ödling is experienced, he possesses specialist skills and shows good judgement at all times.’
‘Jerker Edström is a brilliant music lawyer. Emilia Hempel is a very strong and convincing lawyer with both commercial skills and the skills of a litigator. Markus Boström is clearly a rising star within media and entertainment law, with strong social skills combined with being a strong lawyer and having vast industry experience.’
‘Jerker Edstrom is sensitive and appreciative of the nuances of difficult artists and difficult managers. He proceeds with consideration and carefully considers the best approach to achieve the best results. He has a good team around him. We deal a lot with Sara Åsberg. She is very smart. She delivers detailed responses. She has clearly consulted with Jerker so the responses are consistent. They work as a team that is inseparable.’
‘I have worked with Emil Ödling for a number of years on different projects mostly IP related. Emil is attentive, thorough and gives great input. He always delivers on time and is pragmatic and often has good suggestions on different alternatives.’
MXM Music (Max Martin)
Live Nation Nordic
Swedish House Mafia
TEN Music Group
Dramacorp Pampas Studios
Warner Bros. International Television Production Sverige
Art & Bob
Iyuno Sweden AB
- Advising Martin Sandberg, professionally known as Max Martin, on all legal matters relating to Max Martin’s music production and songwriting-activities, including recently all agreements related to the artist The Weeknd’s recent album.
- Advising Swedish House Mafia on agreements including management deals, record deals, and agreements for worldwide touring.
- Advising the Swedish production companies in the Banijay Nordic Group, Yellow Bird, Nordisk Film TV Sweden, Mastiff Sweden and Jarowskij on an ongoing basis in relation to the television production business.
Under the leadership of Malin Allard and Johanna Linder, Advokatfirman Cederquist KB fields a team with expertise across the media and intellectual property sectors. The team provides comprehensive advice on IP, including advising on R&D agreements and licensing deals as well as representing clients in IP litigation. The practice provides assistance to clients on marketing law, assists with sponsorship agreements and advises on compliance with regulations. Allard is particularly focused on acting for clients in the media and telecoms sector, while Linder specialises in the technology sector.
Malin Allard; Johanna Linder
‘Besides skill and experience, we valued their engagement.’
‘Provides a personal and proactive service. Strong personal dedication from the team.’
‘I have very good experience from working with Malin Allard. She has a strong business understanding and realistic views of what can and should be achieved. Rather than making theoretical arguments I receive sound business advice where the law is a tool to reach business objectives and not used to create complexity.’
‘Outstanding knowledge in the broadcast and media market. Never-ending constructive and valuable suggestions to reach best outcome for all parties.’
‘Malin Allard is the master of cooperation, world class perseverance to achieve the best outcome. With her deep knowledge of the broadcast & media market, understanding the complexity taking all topics, issues and consequences in consideration, a never ending commitment and dedication to ensure best outcome in a very down to earth and nice manner. Highly recommend Malin Allard for any broadcast, IP and media cases, you can’t get a better adviser and partner.’
‘Malin Allard is highly professional, solution-oriented and very pleasant to work with.’
TV4 Media AB
AB Svensk Filmindustri
Red Bee Media
Kiselkarbid i Stockholm AB (KISAB)
Konstnärernas Riksorganisation (KRO)
Föreningen Svensk Elitfotboll
Billerud Korsnäs Aktiebolag
Olink Proteomics AB
Haypp Group AB
- Advising TV4, Sweden’s major television broadcaster, regarding inter alia digital advertising and distribution matters, which are of fundamental importance for conducting a successful advertising-financed media business.
- Advising Acast on matters closely related to Acast’s core business, including the licensing of audio content and the distribution of that content through its tech platform as well as connecting advertisers and podcast listeners through the platform.
- Providing ongoing assistance to Telenor Connexion AB in relation to a variety of matters, including agreements with customers on terms for delivery of cutting-edge connectivity solutions (an IoT platform provided as a service) and research collaboration projects.
Cirio Advokatbyrå AB acts for Swedish and international clients from a range of sectors including the music, technology, education and manufacturing industries in intellectual property matters. The team provides ongoing advice on the development of IP as well as the drafting of IP-related contracts; it also represents clients in litigation, with a particular specialism in disputes involving the inventions of employees. David Leffler departed the practice in January 2021 to go in-house and former practice heads Sanna Wolk and Christopher Tehrani departed in May 2022 to Advokatfirman Schjødt. Hanna Tilus now leads the practice.
‘With the Cirio team, they are always on top of service and even though we’re a small company, they still manage to make us feel just as important as their bigger clients. They are easy to get a hold of both via mail, phone and video calls.’
‘The IP team has a great understanding of IP laws and customs which is incredibly useful when considering your next move. The advice is commercially focused and helps us to achieve our goals with our very fast growing franchise business without incurring massive legal fees. Cirio’s IP group is essentially a boutique practice set inside one of Sweden’s full-service commercial law firms. A highly intelligent, yet commercial IP team. A brilliant practice for us!’
‘Excellent support by strong professionals with in-depth insights in the legal areas in combination with extensive understanding of the business landscape and exceptional capacity to apply the company-specific processes and business to find relevant solutions and strategies.’
‘Very strong profiles within the respective segment, and with clear team-work competences and right focus on results.’
HP PPS Sverige AB
Prins Carl Philips och Prinsessan Sofias Stiftelse
Mental Health in Mind International AB
Komplementskolan Sverige AB (Binogi)
- Representing HP Sweden in ongoing high-value litigation against Swedish collecting society Copyswede regarding the issue of private copying levies and the applicability thereof in regard to HP’s commercial computers.
- Representing one of the Royal Family’s foundations in IP and marketing matters, including strategy and contracts.
- Assisting Binogi, a technology and digital learning provider operating in Sweden, Germany, Canada and Tanzania, with all matters related to IP, including strategy and enforcement.
Advokatfirman Lindahl KB’s wide-ranging intellectual property practice acts for clients in matters spanning from the registration of new trade marks and filing of oppositions to the negotiation of research collaboration and licensing agreements. The team is also active across a range of sectors, with the media and life sciences industries as two areas of particular focus. Johan Norderyd leads the team from the firm’s Malmo office and has more than 20 years’ experience in handling IP matters in Sweden and across Europe. Elsewhere, Mårten Lindberg focuses on the technology, media and entertainment sectors, while Johan Åberg handles both IP and media law issues. Senior associate Christian Sundén advises on the protection and commercialisation of IP for clients in the consumer goods, food, and technology sectors.
Other key lawyers:
Christian Sundén; Johan Åberg; Mårten Lindberg; Tobias Carlsson
‘Great business acumen. Very easy to work with.’
‘Lindahl is a truly Swedish law firm, has a great local (but then very much international) network with corresponding outstanding market knowledge. The cooperation with their Malmö office is excellent, with the exceptionally fast and extremely expert handling of cases, the outstanding responsiveness as well as the profound knowledge of the entire IP team. The estimates and invoices are also clear and transparent.’
‘Johan Norderyd is one of the top IP lawyers in Sweden. His thoughtful, attentive and yet very responsive manner is highly appreciated by clients. This is complemented by his immense experience and an incredibly strong sense of pragmatic, goal-oriented solutions.’
‘Excellent team. Great legal quality combined with a down to earth practical approach.’
‘Johan Norderyd is a long standing contact with whom working is always a pleasure. High quality lawyer and very approachable. Tobias Carlsson is also a great lawyer, quick and good quality.’
‘Excellent and responsive team; very commercial in approach and speedy too.’
‘I work with Johan Norderyd and find him to be expert and commercial in his advice. His team is always organised and provide great work.’
Eurocine Vaccines AB
Lobsor Holding AB
Inter IKEA Systems B.V.
Star Stable Entertainment AB
- Providing Axis Communications with continued portfolio management and strategic advice on IP matters.
- Advising the confectionary company Haribo on infringement matters.
- Assisted LobSor Holding AB with its acquisition by the pharmaceuticals giant STADA.
MAQS Advokatbyrå provides ongoing advice to clients from sectors encompassing the sports, retail, fashion and technology industries on intellectual property matters, including the management of trade mark portfolios and the registration of newly-created IP. The practice is also engaged in trade mark and patent infringement litigation, and counsels clients on protecting their brands from counterfeiting. The team is jointly led by Christina Berggren and David Berggren. Senior associate Daniel Thorbjörnsson is another name to note in the team. Wendela Hårdemark departed in mid-2022.
Christina Berggren; David Berggren
Other key lawyers:
‘A very supportive team who are quick to act when needed.’
‘We recommend Christina Berggren.’
Volvo Trademark Holding AB
The Coca-Cola Company
Essity Hygiene and Health AB
Stampen Lokala Medier AB
ASKO Appliances AB
Cyan TM AB
Salming Trademarks AB
Electro Elco AB
Cura of Sweden
PPY Production AB
MbedIT Solutions AB
National Electric Vehicle Sweden (NEVS)
- Representing Cura of Sweden AB in two cases regarding patent infringement and revocation of the patent.
- Assisting Reitan Convenience Sverige with IP law and in particular trade mark and marketing law.
- Assisting Cyan with Cyan’s trade mark, design, and copyright strategy and with protection of its trade marks on all its markets, including in relation to Cyan’s customers and partners such as OEMs.
Synch Advokat AB
Synch Advokat AB is well-regarded for its work in the media sector, where it advises prominent clients on anti-piracy measures, commercial agreements, and issues involving marketing law. The team’s client base also includes companies in the life sciences, technology, and consumer goods sectors. Mathilda Nordmark and Sara Sparring jointly lead the team; Nordmark is noted for her experience in the life sciences and media sectors, while Sparring handles contentious and non-contentious IP work with a focus on trade mark and copyright mandates.
Mathilda Nordmark; Sara Sparring
Other key lawyers:
‘A very competent team that work in a pragmatic way with a positive attitude. It feels like you have an in-house legal department at its best.’
‘Synch will reach outside the boundaries of the typical law firm to find whatever particular expertise might be needed to serve their clients’ need. Synch is very good at building project-oriented teams from diverse collaborations.’
‘Sara Sparring has the reputation as one of the sharpest copyright and brand attorneys. Mathilda Nordmark works with IP and has a keen eye for detail.’
‘They are transforming my company into a winner.’
‘Our main contact is Sara Sparring. She is highly appreciated by me, my team, board members for her high knowledge and professionalism. She is always on her toes and available for quick replies on and off hours and very fun to work with. She has been leading several negotiations for us and she communicates very well with the negotiating party.’
‘It’s great working with Synch. They’re in tune with technology and provide practical advice.’
‘Sara Sparring – critical mind, always delivering the sought results. My Byström – always eager to help and very communicative.’
‘I worked with My Byström and Sara Sparring from Synch and they have both been great. I value, amongst other things, that they have a deep theoretical knowledge and at the same time they are able to combine that with seeing and understanding our situations and can give recommendations and suggestions that makes sense from a practical stand point based on strong theoretical foundations.’
Motion Picture Association of America (Columbia Pictures Industries, Inc.; Disney Enterprises, Inc; Paramount Pictures Corporation; Twentieth Century Fox Film Corporation; Universal City Studios Production LLP; Warner Bros. Entertainment Inc.)
AB Svensk Filmindustri
Art & Bob Film & Drama AB
C More Entertainment AB
GF Studios AB
Nordisk Film A/S
Nordisk Film Distribution AB
Nordisk Film Production Sverige AB
Stella Nova Film AB
Sweetwater Production AB
Hi3G Access AB
Magine Pro AB
We Are Era AB (previously United Screens AB)
Znipe Esports AB
Immedica Pharma AB
Zington AB (Formerly Claremont AB)
Apotek Produktion och Laboratorier AB (APL)
KebNi Group AB
Albacross Nordic AB
Arctic Falls AB
- Represented Disney Enterprises, Twentieth Century Fox, Columbia Pictures, Warner Bros, Paramount Pictures, and others (the rightholders) in proceedings against Telia Sverige AB, Sweden’s largest telecoms operator in the Swedish Patent and Market Court and the Swedish Patent and Market Court of Appeal.
- Assisting Hi3G Access with contentious marketing law matters against Tele2 Sverige AB and Telia Sverige AB at the Swedish Patent and Market Court, regarding Tele2’s and Telia’s unfair marketing.
- Assisting the media company Magine Pro AB on a broad range of matters, primarily commercial issues and the licensing of IP.
TIME DANOWSKY Advokatbyrå AB counsels clients on protecting their intellectual property through litigation and cancellation actions, and also provides assistance on the commercial use of IP through licensing agreements. Peter Danowsky is noted for his work advising clients in the media sector, such as film and TV production companies and publishers on IP-related issues. Ulf Isaksson leads the team, and has previously been asked by the Swedish Bar Association to provide comments on proposed copyright legislation.
Other key lawyers:
Peter Danowsky; Fredrik Ståhl; Esa Kymäläinen
‘They offer commitment and profound knowledge. We always feel and conclude that we are in the very best of hands when Time Danowsky represent us.’
‘Ulf Isaksson is the leading legal partner in Sweden when it comes to intellectual property and media. We depend on him, and his advice has enabled us to make the right strategic and operational decisions as well as be successful in every legal process. His knowledge is profound and his passion for our media business is unique.’
‘They are very friendly and available. They are a pleasure to deal with.’
‘When it comes to media law (and IP-law in connection with media companies) they are outstanding compared to other law firms. Because they know and have personal connections to the major Swedish media companies. And they work closely together with my association on media political issues.’
‘They are proactive communicators and very pleasant individuals.’
Wistrand’s activities in the intellectual property space include advising clients on the management and commercial use of IP assets, as well as handling infringement cases before the Swedish courts as well as the European Union Intellectual Property Office. The practice is also involved in media work, such as advising clients on compliance with Swedish gambling regulations and commercial agreements involving media rights. Christel Rockström in Stockholm and Erik Ullberg in Gothenberg lead the team; both have experience in contentious and non-contentious IP matters, with Rockström also handling the team’s media-related matters.
‘They provide quick, clear and concise advice.’
‘They are prompt in dealing with urgent queries and provide, quick, clear, concise and pragmatic advice and clear risk assessments.’
‘Christel Rockström is an amazing lawyer. She is highly skilled, professional and has the ability to think outside the box when required.’
Schibsted Media Group
Nordic Choice Hotels
The Swedish Hockey League (SHL)
- Representing Input interiör, in copyright litigation concerning the alleged infringement of the plaintiff’s copyright to an armchair.
- Represented Lundberg VVS-produkter AB before the Patent and Market Court of Appeal in a patent litigation case.
Zacco’s sizeable intellectual property team acts across the full range of IP matters. On the non-contentious side, the practice handles due diligence for the IP elements of corporate transactions, provides advice on rebranding exercises, and assists with the licensing of IP. The team is also highly active in trade mark and patent litigation involving industries such as the consumer goods, clothing, and pharmaceuticals sectors, including handling disputes related to supplementary protection certificates. Hampus Adlerton and Martin Tranälv are active across both disputes and advisory work, while Magdalena Jerner departed the practice in January 2021.
Claes Agnvall; Hampus Adlerton; Magnus Ljungdahl
Other key lawyers:
Malin Thunberg McCann; Marcus Eilenberg
‘I feel confident that the team has control over my trade mark protection.’
‘I rely on Martin Tranälv’s competence and appreciate his calm and confident appearance. I feel that I can reach out whenever I have a question and that he will give me the best advice. He always explains in a simple way and he also gives various suggestions including pros and cons.’
‘Zacco is a practical firm with a good grasp of all formalities surrounding IP and with reasonable fees.’
SPM Instrument AB
Scania CV AB
- Advised BICO on the IP due diligence of its acquisition of MatTek Corp.
Advokatfirma DLA Piper Sweden KB acts for both Swedish and international clients on intellectual property matters, advising on the registration of trade marks and commercial agreements involving IP. Sanna Lundqvist departed the practice in April 2021, and Anna Jussil Broms now leads the team.
Anna Jussil Broms
‘Anna Jussil Broms is very pragmatic and business minded, yet she is always well prepared and able to give complex legal advice.’
‘The team immediately understood our needs and made any complex issue seem manageable. I could tell that there was great team work and communication between the colleagues of the team. They really know how to leverage their different skill sets and areas of expertise.’
‘Anna Jussil Broms is exceptionally bright and knowledgeable within her area of expertise. Mrs Jussil Broms has always – regardless the time of the day – been available and she makes me feel like we are her highest priority (although I know that she has many other clients, of course). To sum it up, Anna has always made me feel secure and in good hands in all of our legal matters. I can’t think of a better lawyer and would recommend any tech-company to hire her.’
‘Service minded, solution oriented.’
‘Anna Jussil Broms has helped out in a very good and proactive way.’
‘We have had DLA Piper as an adviser in a sponsorship deal and their experience was very valuable and gave us key insights which we would not have had the opportunity to highlight in the negotiations if it were not for them.’
‘Experience, creativity and a fine balance between pushing strongly and realizing we as the client call the last shot. Good at clearly defining the consequences of various actions so decisions could be made with a purpose.’
Swedish Ski Association (Svenska Skidförbundet)
BOB Film Sweden
Brand New Content
Brand New Television
Eyeworks Scandi Fiction
MTG Modern Studios
Nice Entertainment Sweden and This is Nice
Stella Nova Filmproduktion
Fair Play Bets
Baffin Bay Networks
- Advised SSF on the contract negotiation with Svenska Spel as new head sponsor.
- Assisted Silver Spring Media and the Swedish Floorball Association with the tender for, and licensing of, audio-visual media rights to the Swedish Super League for the 2021 to 2025 seasons.
- Advised the founders of Sesamy AB on the establishment and launch of Sesamy and its non-subscription based service of e-books and audio books.
Eversheds Sutherland maintains an active practice in the intellectual property space, providing ongoing advice to technology, industrial, and consumer goods clients on trade mark registration and protection issues. The team is also regularly instructed to advise on the licensing of IP, as well as research agreements. Richard Jacobsson leads the team and frequently works alongside partners from the firm’s commercial practice.
‘Richard Jacobsson stands out. He combines excellent knowledge of intellectual property law with impressive competence in neighbouring areas of law, such as competition law and litigation, as well as high-level strategic thinking in complicated matters.’
Umida Group AB
Iver Sverige AB
Glowing Pine B.V.
Hammarskiöld acts for a wide range of clients in intellectual property matters, including providing day-to-day advice on the management of IP as well as handling litigation relating to alleged infringement. The practice is also active in the media sphere, particularly in advising on marketing law matters such as disputes with the Swedish Consumer Ombudsman. Claes Langenius now leads the practice.
Scania CV AB
AB Svenska Spel
- Representing Scania CV AB in trade mark infringement proceedings against Svetsab i Höganäs AB.
- Representing AB Svenska Spel, the leading gaming company in Sweden, in a case with the Swedish Consumer Ombudsman regarding marketing and consumer related matters as well as the matter of freedom of expression in media and television.
- Providing ongoing advice to Universal Group on copyright and trade mark law, drafting, negotiating and interpreting licenses, artist and publishing agreements, registering and renewing Universal Music’s trade marks, and disputes.
The IP and media practice at Hannes Snellman advises clients across a range of sectors on the registration and protection of intellectual property, as well as on transactions involving IP rights. The team’s transactional work includes acting alongside the firm’s M&A practice to assist with the sale and purchase of IP, as well as advising companies where IP is crucial to their business. The practice also advises on commercial deals involving IP, such as R&D agreements. Elisabeth Vestin leads the team and has a particular focus on matters in the media sector.
‘They are personable.’
‘The Hannes Snellman team are engaged and professional and have substantial expertise and knowledge. They are extremely efficient and follow up exactly when and where it was needed. We couldn’t be more happy working with them.’
‘What we particularly liked about the Hannes Snellman team is that they seem to have such good team work between them, treated each other (as well as us) in a friendly and positive way, and with the utmost respect for each other’s expertise. Elisabeth Vestin has been a fantastic partner for us, always super professional and engaged.’
Swedish Fashion Association
Hipgnosis Songs Fund Ltd
Centrum för Rättvisa
House of Dagmar
- Acted as counsel to Hipgnosis Songs Fund Ltd on the acquisition of Kobolt’s entire music catalogue.
- Advised Savaria Corporation and its acquisition vehicle Savaria (Sweden) AB on its recommended cash offer to the shareholders of Handicare Group AB listed on Nasdaq Stockholm.
- Acted as counsel to Tikkurila Oyj on the recommended public cash tender offer for all shares in Tikkurila by PPG Industries, Inc.
Magnusson Advokatbyrå is highly active in advising clients on both contentious and non-contentious intellectual property matters. In addition to providing advice on brand management and protection work, the team assists clients with commercial agreements involving IP, such as the commercialisation of IP assets as well as outsourcing transactions. The practice’s work in trade mark litigation and the IP aspects of corporate transactions is supported by the firm’s dispute resolution and corporate teams. Helena Rönqvist is the key partner in the team, and in addition to her work in IP also provides advice to clients on marketing law issues, such as compliance with regulations.
‘A small firm with great flexibility and good knowledge.’
‘Very nice, knows their area, is very flexible and responds quickly to emails or phone calls. Very good knowledge in several areas.’
Spotlight Stock Market
Söderberg & Partners
Smilegate Holdings Inc
Tech Nordic Advocates
- Advised DSI Underground on the acquisition of the Sweden-based edtech company Edvirt.
- Advised the video game developer and publisher Smilegate Holdings Inc in connection with the reconstruction of Starbreeze AB.
- Assisting Spotlight Stock Market, a Swedish multilateral trading facility, with legal reviews including advice in relation to patents and other intellectual property rights in connection with due diligence work.
In the media space, NORDIA Law is well known for its work with clients from the sports sector, advising on a broad range of commercial transactions, regulatory matters, and responding to the Covid-19 pandemic. Karl Ole Möller is noted for his expertise in this area, while Fredrik Persson is also active in intellectual property, providing advice on trade mark registration and protection issues. Mårten Stenström provides ongoing advice to clients on IP portfolios and also handles commercial media law matters.
Karl Ole Möller; Fredrik Persson; Mårten Stenström
‘Karl Ole Möller is responsive and commercial.’
IMG UK Ltd
IMG Media Ltd
IMG (Sweden) AB
CAA Creative Artist Agency
UEFA Legal Division
IMMAF International Mixed Martial Arts Federation
EM Soccer – Eriksson Management AB
Elite Project Group Ltd
ROGON Sports Management GmbH & Co. KG
Bayer 04 Leverkusen Football GmbH
Gotlands Snus AB
Virtual Stores AB
- Providing full service advice to Play’n GO Marks Limited’s on its trade mark portfolio.
- Providing ongoing legal advice to IMG with regard to its operations in Sweden, such as the staging of its international golf events, as well as other IP and sports law related issues.
- Providing ongoing legal IP advice to CAA Sport’s Swedish subsidiary.