Next Generation Partners

TMT and IP in Iceland

Arnason Faktor

Specialist IP firm Arnason Faktor houses a team of highly experienced practitioners which is well-versed in representing major multinational corporations including Google, Pfizer and Néstle on the full spectrum of IP issues, both domestically and cross-border at the EU level. The team’s comprehensive work consists of litigation, copyright enforcement issues, patent drafting, licensing work and trade mark portfolio management advice. IP expert Ásdís Magnúsdóttir has over 20 years experience in the field and is currently leading the firm’s representation of the Icelandic Foreign Ministry. She jointly heads up the practice group with trade mark specialist Gunnar Örn Harðarson and María Kristín Gunnarsdóttir. Einar Karl Friðriksson is another key contact, focusing on patent issues in the biotechnology, chemistry and pharmacology sectors.

Practice head(s):

Gunnar Örn Harðarson; Ásdís Magnúsdóttir; María Kristín Gunnarsdóttir

Other key lawyers:

Einar Karl Friðriksson; Sigurður Ingvarsson


‘The team is resourceful and tenacious and delivers excellent services and work.’

‘Their collaboration is exceptional, it genuinely feels like they are part of the team.’

‘Gunnar Örn Harðarson is open, straight-talking, quick to respond and helpful. Sigurður Ingvarsson is exceptionally friendly, cheerful and pragmatic.’

Key clients

The Icelandic Ministry for Foreign Affairs



Blue Lagoon Iceland limited

Merck Sharp & Dohme




Laki Power


Allergan Pharmaceuticals International


Work highlights

  • Represented The Icelandic Government and related Icelandic entities before the EUIPO Board of Appeal.
  • Represented the Blue Lagoon in a settlement negotiation regarding its EU trade mark registration.
  • Represented Naval Architects in an international dispute with Norwegian Shipbuilding company Ulstein Design.

Lex Law Offices

Lex Law Offices has a strong reputation in the realm of IP and IT law. On the IP side, the firm handles the full suite of work, including providing strategic advice pertaining to patent protection, contract drafting, IP negotiations and representing clients in infringement disputes. For IT matters, the group has a robust track record in technology transactions, and electronic signature, artificial intelligence and data protection mandates. Advice on GDPR implementation is another core discipline of the team. IT and public procurement expert Lára Herborg Ólafsdóttir jointly leads the practice with leading intellectual property expert and ‘hard-core practitioner’ Erla Árnadóttir. María Kristjánsdóttir is a key name at associate level.

Practice head(s):

Erla Árnadóttir; Lára Herborg Ólafsdóttir

Other key lawyers:

María Kristjánsdóttir


‘Our company enjoys a strong trade mark which encompasses the company name and a well-known service description. The work of the Lex team of experts in IP and TMT law served a major role in achieving this. The dedication and resourcefulness of the Lex team is exceptional.’

‘Erla Árnadóttir is our main legal counsel, in general practice and IP and trade mark law. Her qualities, as leader and hard-core practitioner, have been of the highest standard at all times and her understanding is comprehensive.’

Key clients

Reykjavik Energy and Carbfix

Örn Software


Nýi Landspítali

The Icelandic Government Offices services


Kara Connect

Home Care Assistance

Salt Pay

The Coca-Cola Company

Arion Bank

Ardian France


Work highlights

  • Represented a client in a successful lawsuit against the descendants of the owner of an advertising device, their limited company and an art gallery, claiming, inter alia, damages for copyright infringement.
  • Acted as Kara Connect’s counsel in a case against Landlæknir and Origo before the Public Procurement Complaints Commission, involving issues of copyright and other IP rights.
  • Handling trade mark portfolio management issues for Reykjavik Energy, and its subsidiaries, ON Power, Reykjavik Fibre Network and Veitur Utilities.


LOGOS is frequently instructed on a broad spectrum of IP and TMT matters, handling both contentious and non-contentious work including all forms of contracts, sizeable transactions and disputes. Patent litigation is an area of focus for the group with demonstrable experience appearing before the Supreme Court of Iceland, and expertise in trade mark disputes before the Icelandic Intellectual Property Office. The group also continues to strengthen its IT expertise and handles data processing agreements, privacy policies, data mapping agreements, international data transfer agreements and binding corporate rules work, among others. Hjördís Halldórsdóttir leads the team, receiving support from Áslaug Björgvinsdóttir and Árni Vilhjálmsson.

Practice head(s):

Hjördís Halldórsdóttir

Other key lawyers:

Áslaug Björgvinsdóttir; Árni Vilhjálmsson


‘Áslaug Björgvinsdóttir is an expert in her field of law and highly professional to work with. Áslaug has shown broad and deep understanding of the data privacy and data protection practice within Europe.’

‘LOGOS is a high end Icelandic firm when it comes to legal counsel in the field of privacy (GDPR). The team is reliable, diverse and up to date on the highest standards.’

‘Áslaug Björgvinsdóttir remains consistently reliable in her swift response when needed, provides excellent counsel and is a professional collaborator with a strong social ability.’

‘Quality of the service is of the highest standard in Iceland and, according to my experience working in a company with international presence and operations, fully comparable to top tier international law firms. Reliable expert advice from experienced lawyers who understand the practical business aspect.’

‘Áslaug Björgvinsdóttir is an outstanding IP and TMT lawyer and has been my go-to external counsel on IP, software and data-protection related issues for many years, both for Icelandic as well as international issues. Áslaug is extremely professional in her approach and has proven to be a reliable expert, a good communicator, always on top of new developments in the field and understands the commercial side.’

‘We worked with Áslaug Björgvinsdóttir. She is an exceptional lawyer, especially in subjects regarding copyright. She is quick to immerse herself in a subject and become well versed in it. She has a passion for what she does, which is beneficial to the client. She is a fantastic litigator and is always well prepared.’

Key clients

Sidekick Health


Arion Bank


The Icelandic Visual Art Copyright Association



Bayer Intellectual Property



Sigur Ros

Northern Lights


Verne Holdings

The Icelandic Broadcasting Service


Work highlights

  • Represented Siminn hf. in a high-value court case regarding the distribution of several Nordic television stations.
  • Advising Siminn in connection with its sale of 100% shareholding in Mila to investment house Ardian.
  • Represented the Icelandic Visual Art Copyright Association in arbitration proceedings between all members of IHM, a joint copyright organisation for authors, performers and producers.

Sigurjónsson & Thor ehf.

Sigurjónsson & Thor ehf. specialises in intellectual property and unfair competition mandates, frequently working on IP protection mandates, and representing clients before the Icelandic Patent Office and various regulatory bodies. The team counts major international corporations, including PepsiCo, Visa, Meta and FIFA, on its client roster. Valborg Kjartansdóttir is an IP and patent specialist; she co-leads the team with Magnús Hrafn Magnússon, who focuses on litigation, contract, intellectual property and unfair competition matters on behalf of the team’s major clients. Magnús Haukur Magnússon is also an important port of call within the department for patent issues.

Practice head(s):

Valborg Kjartansdóttir; Magnús Hrafn Magnússon

Other key lawyers:

Magnús Haukur Magnússon


‘We have been working with Sigurjónsson & Thor, specifically Valborg Kjartansdóttir, for a while and they handle trade mark related topics in Iceland for us (which includes mainly trade mark filing and also clearance before filing). The communication is very easy, hands-on and fast. We feel that our Icelandic portfolio is in very good hands and know things are done fast and the right way! This law firm and Valborg are highly recommended in this field.’

Key clients




Visa USA

Jaguar Land Rover

Playboy Enterprises

Wal-Mart Stores

Meta Platforms, Inc

Hyundai Motor Company

Home Box Office (HBO)

Réttur – Adalsteinsson & Partners

Réttur – Adalsteinsson & Partners excels in the intellectual property and trade mark space, where the team acts for its broad bench of clients on trade mark, copyright and distribution of rights matters arising out of the technology, media and fintech sectors. Key clients for the group include The Icelandic Writer’s Union and Monerium. Department head and seasoned intellectual property practitioner Sigrún Ingibjörg Gísladóttir frequently represents leading arts institutions, while Ragnar Aðalsteinsson specialises in complex litigation and is recommended for the enforcement of IP rights in the arts sector.

Practice head(s):

Sigrún Ingibjörg Gísladóttir

Other key lawyers:

Ragnar Aðalsteinsson

Key clients

Icelandic Symphony

Icelandic Water Holdings

The Icelandic Writer’s Union



Reykjavík City Theatre

The Icelandic Visual Art Copyright Association

Church of Jesus Christ of Latter-Day Saints

Icelandic Actors’ Association


Work highlights

  • Advising the Icelandic Writer’s Association on all IP matters as well as its members when negotiating and drafting agreements.
  • Acting as outside general counsel for the Reykjavik City Theatre and the Icelandic Symphony.
  • Advising Monerium, a blockchain licensed e-money company, on all IP related matters.

ADVEL Attorneys at Law

Corporate, company and M&A specialist Stefan Þór Ingimarsson heads up the TMT and IP practice at ADVEL Attorneys at Law, overseeing the team’s work, which largely consists of cross-border license agreements, intellectual property rights protection and copyright issues. Advania Group and Hampdijan are key examples from the firm’s client list.

Practice head(s):

Stefan Þór Ingimarsson

Key clients

Advania Group


Calor ehf.

Polyhudun ehf.

Lactol ehf.

Sýn hf. (Vodafone Iceland)

Work highlights

  • Engaged as counsel for Sýn hf. (Vodafone Iceland) to appeal a decision of the EFTA Surveillance Authority concerning state aid to Farice for the roll-out of a third submarine cable for international connectivity in electronic communications.
  • Advising the Icelandic government in relation to its project to make digital services the main means of communication between its agencies and the Icelandic people.


The IP and TMT practice at BBA//Fjeldco handles a vast range of intellectual property, data protection and technology matters, representing Icelandic and international clients on mandates including issues surrounding the prosecution, registration and cross-border enforcement of rights. Under the stewardship of practice head Haflidi Lárusson, the team has also noted an increase in its work stemming from emerging industries including virtual reality issues, fintech mandates and cloud computing matters.

Practice head(s):

Haflidi Lárusson

Key clients

Kvika Bank


Reiknistofa bankanna


Juris acts on behalf of both large-scale established domestic clients and start-ups on a host of IP and TMT matters, with notable clients including Mila, RÚV and Kvika banki. Advice regarding GDPR compliance and implementation, and a burgeoning focus on the growing fintech sector, represent the bulk of the workload for the team. With over 20 years of experience in the sector, Andri Árnason jointly leads the department with litigator Stefán A. Svensson, who has experience representing the Icelandic state broadcaster.

Practice head(s):

Andri Árnason; Stefán A. Svensson

Key clients




Fyrirtækjamiðstöð Íslands


Kvika banki

Work highlights

  • Representing Icelandic State Broadcaster in cases regarding press freedom.
  • Advising Autoledger on the development of its business.
  • Representing Míla in a broadband market case.