Hall Of Fame

Leading Individuals

Next Generation Partners

Rising Stars

EEA and competition in Iceland


The ‘strong team’ of experienced practitioners at LOGOS maintains the group's stellar track record as a premium Icelandic firm in the space, regularly advising on all aspects of complex and challenging mandates. On the competition side, the team’s comprehensive work portfolio largely consists of appearing before competition authorities, providing advisory services regarding dominant market positions and horizontal and vertical agreements, dawn raids, state aid issues, merger control work and private enforcement cases. When it comes to EU and EEA mandates, the group’s workload sees it engaged on matters pertaining to the full suite of issues and frequently acting before the EFTA Surveillance Authority, the European Commission, the EFTA Court and the European Court of Justice. Helga Óttarsdóttir heads up the practice group, receiving support from Gunnar SturlusonHalldór Brynjar Halldórsson, who is recommended for competition litigation, and Vilhjálmur Herrera Þórisson, who is the key name at associate level.

Practice head(s):

Helga Óttarsdóttir; Gunnar Sturluson

Other key lawyers:

Halldór Brynjar Halldórsson; Vilhjálmur Herrera Þórisson


‘Strong team with wide range of service field where Halldór Brynjar Halldórsson leads the way.’

‘Halldór Brynjar Halldórsson has been providing high-quality legal services for many years and is always quick to reply and spot on regarding the needs for us as the client.’

‘The LOGOS competition unit is a highly capable team that stands out in the market in terms of knowledge, experience and output.’

‘The lead partners Halldór Brynjar Halldórsson and Helga Óttarsdóttir are extremely good to work with, have both outstanding knowledge of competition law and provide precise and efficient advice. Halldór Brynjar Halldórsson should be mentioned as an exceptional litigator.’

‘Senior associate Vilhjálmur Herrera Þórisson is equally very capable and good in dealing with complex competition issues.’

‘LOGOS have supported us in several EEA and competition issues, they are always the most knowledgeable in this field and it gives positive leverage to have them on your side when dealing with governmental institutions and official teams as they have an impeccable reputation when it comes to those matters.’

‘Helga Óttarsdóttir has deep knowledge of this area both in Iceland and Europe. Her capability also lies in simplifying and putting forward the most important issues of every situation, regardless of how complicated it seems.’

‘Our main contact, Gunnar Sturluson acts as our counsel in legal issues. He is extremely trustworthy, quick to answer any question and focuses on our interests as clients.’

Key clients





Eimskipafelag Islands


Olgerdin Egill Skallagrimsson




Storytel Sweden

Lyf og heilsa

Rio Tinto á Íslandi





Arion Bank





Work highlights

  • Assisting Síminn in correspondence with the Competition Authority concerning the merger notification in connection with the sale of 100% shareholding in Míla ehf.
  • Acted as adviser to Marel, the leading producer of food processing equipment, on its acquisition of Valka, an Icelandic producer of advanced processing solutions for the global fish industry, including on the merger aspects and correspondence with the Competition Authority.
  • Advised Eimskipafelag Islands on a wide-ranging investigation by the Competition Authority.

ADVEL Attorneys at Law

Leading EEA expert Dóra Sif Tynes heads up the practice group at ADVEL Attorneys at Law, which has demonstrable expertise in state aid and sector-specific regulatory issues, including financial supervision, energy and electronic communications mandates. The team frequently represents clients before the Icelandic Competition Authority, Icelandic courts and the EFTA Surveillance Authority in an array of cartel investigations, collusive behaviour claims and unfair competition cases.

Practice head(s):

Dóra Sif Tynes

Key clients

The Icelandic Government

Arion Bank

Advania Group

Reitir Real Estate



City of Reykjavik


Work highlights

  • Engaged as counsel for Sýn (Vodafone Iceland) to appeal a decision of the EFTA Surveillance Authority concerning state aid to Farice for the roll-out of a third submarine cable for international connectivity in electronic communications.
  • Represented Arion Bank in a case filed by EC-Clear which is an action for damages against all of Iceland’s major banks, including Arion bank, and credit card companies for breaches of competition law (concerted practices).
  • Assisted numerous clients, including the Insurance company VÍS and the First North listed Klappir Grænar Lausnir, in preparations for the implementation of MiFID II and MAR in Iceland.

Deloitte Iceland

Deloitte Legal ehf. regularly works on a range of competition and EEA matters across the telecoms, financial, oil and gas, energy and transport sectors. As a full-service law firm, the team leverages expertise from neighbouring departments, as well as the firm's global network, to provide sector-specific expertise at both a domestic and EU level on complex cross-border issues. Haraldur Ingi Birgisson leads the practice group in conjunction with competition law expert Hallmundur Albertsson.

Practice head(s):

Haraldur Ingi Birgisson; Hallmundur Albertsson

Key clients




Reiknistofa bankanna



Þrjú bíó

HS Orka

Work highlights

  • Represented Síminn in a number of cases, both before the District Court and the Court of Appeals, and on an administrative level, in cases regarding EEA regulations in the media and telecoms market.
  • Acted as a leading legal adviser to the three largest Icelandic banks regarding the establishment of a joint cash centre company (JCC) for the Icelandic financial sector, and following that, legal adviser to the board of JCC in competition matters.
  • Acted as a legal adviser to Olíudreifing in relation to implementing and arranging a settlement in the liquid fuel market with the Icelandic Competition Authority.


Juris regularly undertakes competition work on behalf of its comprehensive roster of clients throughout the commercial and corporate sectors. The team handles a large number of cross-border transactions, which frequently involve associated EEA issues, particularly state aid, GDPR and compliance obligations. Andri Árnason and Stefán A. Svensson jointly lead the group, which also includes competition specialist and recently promoted partner Hólmfríður Björk Sigurðardóttir, who previously worked for the Competition Authority.

Practice head(s):

Andri Árnason; Stefán A. Svensson

Other key lawyers:

Hólmfríður Sigurðardóttir

Key clients



Eimskipafélag Íslands

Kvika banki


Work highlights

  • Representing Míla in a broadband markets case.
  • Advised Kvika banki on the development of its payments business, including the acquisition of a part of Valitor’s merchant portfolio.
  • Advising Mjólkursamsalan on Iceland’s new draft agricultural policy.

Lex Law Offices

The competition and EEA practice group at Lex Law Offices acts on a range of mandates encompassing merger control issues, anti-trust proceedings, the preparation and filing of notifications, and representation before both the Competition Authority and the Appeals Committee. Key clients for the group include private equity houses Ardian France and DigitalBridge. Eyvindur Sólnes leads the practice after the departure of Víðir Smári Petersen, and has experience advising major oil and gas producers, large-scale food and beverage companies, and processing companies on competition mandates.

Practice head(s):

Eyvindur Sólnes

Key clients



MS Iceland Dairies

Reykjavik Energy

Olíuverzlun Íslands

The National Power Company of Iceland

DigitalBridge Group


Work highlights

  • Represented funds managed by Adrian France S.A. in the competitive bid for Míla, an Icelandic internet infrastructure provider, including handling the notification and proceedings before the Icelandic Competition Authority.
  • Advised Reginn on a deal involving the buying of shares in a real estate developer, handling a joint merger filing of the parties involved and proceedings before the Icelandic Competition Authority.
  • Assisting SalMar in competition law matters relating to SalMar’s acquisition of control over NTS.