With an established reputation in the advertising sector, the team at Deprez Guignot Associés harnesses extensive industry expertise to advise on the full range of advertising law matters for a number of high-value clients, including Google and Omnicom. Frédéric Dumont leads the team, utilising considerable experience to advise clients on advisory, transactional, and litigation work in IP, audiovisual and advertising law, new technologies, and personal data. Cyril Bedos is noted for a strong legal advisory practice, acting for communication agencies and advertisers.
Media and entertainment: Advertising in France
Deprez Guignot Associés
Practice head(s):
Frederic Dumont; Cyril Bedos
Testimonials
‘The team is available and attentive.’
‘Cyril Bedos knows our field of activity particularly well.’
Key clients
DDB
Ogilvy
BETC
Babel Creation and Strategy
Omnicom
M6
Intermarche
Monoprix
Romance
Gutenberg Networks
Work highlights
- Defending Tediber against its competitor, Emma, which engages in the practice of permanent promotional offers.
- Advised Monoprix in its role as a sponsor of a Paralympic athlete, covering all aspects of communication and campaign contracts for the Olympic game period of Paris 2024.
- Assisting various communication agencies in integrating AI into their creative, advertising and communication strategies.
Osborne Clarke
Osborne Clarke leverages its large, multidisciplinary team to specialise in areas including data privacy and personal data, advertising regulations and greenwashing claims. A stellar roster of clients reflects the firm’s extensive sectoral expertise, representing clients in diverse industries such as tech, gaming, entertainment, lifestyle, confectionary and real estate. Claire Bouchenard
possesses expertise in the full gamut of advertising matters, with a varied practice ranging from traditional intellectual property, IT and personal data to consumer, commercial and digital regulation. Xavier Pican specialises in complex technology matters and the management of digital transformation for large-scale companies. Julia Darcel and Marie-Laure Pidoux are also noted.
Practice head(s):
Claire Bouchenard; Xavier Pican
Other key lawyers:
Julia Darcel; Marie-Laure Pidoux
Testimonials
‘Dynamic and available team that adapts to the client’s needs and methods’
‘The team has great expertise in Media and advertising and provides great support in reviewing marketing claims and communications. They are agile and pragmatic and with a clear business orientation. Special focus and expertise in sustainability and green claims.’
‘Claire Bouchenard is one of the market references for media and advertising legal advice. She’s agile, with a deep knowledge of the sector and provides practical and useful advice for the business.’
‘Marie Laure Pidoux is an excellent ESG/sustainability lawyer, with a broad scope, experience and a business-oriented approach. She’s super agile in reviewing materials and communications and gives a realistic and pragmatic approach to support the business. She transmits a lot of confidence and is up to date on the relevant changes in the area. ‘
‘Very responsive and commercial. Gives detailed legal analysis coupled with pragmatic advice.’
‘They are very good with details and understand the latest enforcement trends and what our industry peers are doing. These factors combined, they give very to the point advice and make Osborne Clarke our go-to person for EU and French regulatory queries.’
Work highlights
- Assisted a social media platform with the interpretation and implementation of the French Law of 9 June 2023 aimed at regulating commercial influence and combating the abuses of influencers on social networks, while adapting their contracts accordingly.
- Assisted an international e-commerce leader in the context of a regulatory investigation on alleged misleading practices which included price promotions and promotional practices in general (including in the form of games / interactive features), green claims, and the advertisers’ commitments.
- Assisted a global beverage retailer in its launch of a fully recyclable cup, in environmental law (regulations on recyclability) and advertising (misleading advertising, comparative advertising, environmental advertising, etc.) to validate a claim and its visuals.
Pechenard & Associés
Pechenard & Associés has an established reputation in the French advertising market. Eric Andrieu leads the team, specialising in media and advertising law, and advises clients in a number of sectors – notably with an expertise in tobacco and alcohol. Fabien Honorat has a specialisation in websites, social networks, e-commerce and personal data protection. Caroline Mas is also recommended.
Practice head(s):
Eric Andrieu
Other key lawyers:
Fabien Honorat; Caroline Mas
Testimonials
‘Responsiveness, competence.’
Key clients
Australia
Exchange
Fred & Farid
HighCo
Husqvarna
Kronenbourg / Carlsberg
Lonsdale
Pernod Ricard France
Procter & Gamble France
Seita
Swinkels Family Brewers France (Bavaria)
TBWA
William Grant & Sons France
Wonderbox
Work highlights
- Assisted Pernod Ricard France in a claim initiated by the ANPAA, an anti-alcoholic association, complaining about an advertisement for Havana Club that it considers to be contrary to the provisions of the Evin law.
- Assisted the sculptor Maurizio Cattelan on a claim initiated by a French sculptor, complaining that he was the exclusive author of 9 works of art created by Maurizio Cattelan.
- Assisted Kronenbourg on a claim initiated by the ANPAA, an anti-alcoholic association, complaining about an advertisement for Grimbergen that it considers to be contrary to the provisions of the Evin law.
UGGC Avocats
The team at UGGC Avocats advises on the full gamut of advertising matters, notably sponsorships and partnership issues, and offer a cross-functional approach to an impressive roster of clients. The team is well-equipped to handle complex litigation, particularly relating to online advertising, counterfeiting revenues and financing. Anne-Marie Pecoraro leads the team, harnessing multi-sector expertise to advise clients on competition, labeling, branding, consumer issues and compliance matters. Rodolphe Boissau is also a key member of the team, with significant experience in copyright, online privacy and litigation.
Practice head(s):
Anne-Marie Pecoraro
Other key lawyers:
Rodolphe Boissau
Testimonials
‘Experience, expertise, reliability, solidity and reputation are all 10/10.’
‘Anne-Marie Pecoraro is my go-to lawyer for all matters of intellectual property, she is an authority on the market with her top-notch expertise.’
‘Anne-Marie Pecoraro: expertise, experience and humanism.’
‘Anne-Marie Pecoraro is personally involved and passionate in the long term. Carefully follows all clients, all files, from the smallest to the most important, to guarantee excellence.’
‘Very good knowledge of legal aspects and nuances; efficiency and courtesy.
Key clients
Paris 2024
SEIU
Birth
Self Media
Credit Agricole Real Estate
Gustavo Lins
Chloe Saada
MHD (Moët-Hennessy Diageo)
Diageo
SLAM
Bodyhit
Solar box
Repeat Global
LSA Brokerage
Ophthalmology Express
Zahia Dehar
Mood Media Corporation
Work highlights
- Advising Self Media regarding campaigns in the medical field and other specifically regulated areas. Advise the client on the application of laws and regulations relating to economic transparency, and with its communication operations.
- Counsel to the fashion designer Gustavo Lins in connection with his promotional campaigns for his creations, and through the search for innovative partners, notably with Italian agencies.
- Protecting the rights of the American Quartana perfume brands in relation to their presence on the Internet and through the use of the best filing and contractual strategies, including the advertising tools.
Simon Associés
Simon Associés draws on its multidisciplinary expertise to respond to various types of media and entertainment matters, supporting clients in both the advisory and litigation phases. Julian Grosslerner leads the team, advising on a number of advertising matters concerning IP, regulations and digital law. Philippine Millet supports in litigation and is recommended for her extensive industry knowledge, including an in-depth expertise of advertising regulations.
Practice head(s):
Julien Grosslerner
Other key lawyers:
Philippine Millet
Key clients
Mediawan
Warner Bros Discovery
Eurosport
NBCUniversal
Federation
Paramount
Professional Fighters League
Newen
Netflix
Professional Advertising Regulatory Authority (ARPP)
Dreamworks
Fresh LaPeufra
Ladies Productions
Robin & Co
Maienga Rally of the Gazelles
TF1
Left Bank Theatre
CBS
Showtime
Work highlights
- Assisted on the regulation and implementation of several advertising campaigns on TV and social networks for Eurosport (Warner Discovery Group).