Experts in the field and covering all facets of advertising law, Deprez Guignot Associés advises clients on advisory and litigation matters. Additional expertise in the media sector and competition law further bolsters the practice. A stellar client roster includes DDB, Google and the Omnicom group. Experienced litigator Frédéric Dumont leads the practice alongside Cyril Bedos, who regularly advises major communication agencies and advertisers.
Media and entertainment: Advertising in France
Deprez Guignot Associés
Practice head(s):
Frédéric Dumont; Cyril Bedos
Key clients
DDB
Ogilvy
Betc
Omnicom
M6
Intermarché
Winamax
Bromance
VMG Creative
Guttenberg Networks
Hungry & Foolish
Rosbeef!
Work highlights
- Advises DDB on day-to-day advisory and litigation.
- Assists OMNICOM on all advertising matters, notably influencer contracts and regulated sectors.
- Advised the Groupe M6 on the strategic merger project between TF1 and M6.
Osborne Clarke
Osborne Clarke is highly regarded in the French and international markets and is sought after by clients for advice on advertising regulations, consumer law, data privacy and green claims. Claire Bouchenard
leverages her multidisciplinary expertise to assist with advertising campaigns, promotions and franchising and Xavier Pican has in-depth knowledge of data protection in the technology, media and communication sector. They are supported by Julia Darcel, a specialist in broadcasting and digital content, and Marie-Laure Pidoux.
Practice head(s):
Claire Bouchenard; Xavier Pican
Other key lawyers:
Julia Darcel; Marie-Laure Pidoux
Testimonials
‘Osborne Clarke has a very strong team that produces prompt and clear advice regarding any kind of marketing law matters, especially on environmental marketing claims.’
‘Claire Bouchenard is very knowledgeable in the field of marketing law field.’
‘They study deeply all cases and give support and advice in different matters. They are very professional and have expertise in a lot of different issues.’
Key clients
WIPRO
ASAHI
Taboola
Work highlights
- Negotiated a sponsorship agreement between WIPRO and ALEXIA BARRIER CORP (AB CORP.) in order to secure WIPRO’s brand, rights and interests.
- Reviewed Asahi Brands monthly communications on social networks for the Amsterdam beer brand, particularly with regard to the Loi Evin.
- Advising Taboola on a regular basis on contractual difficulties with publishers.
Pechenard & Associés
Pechenard & Associés has a strong track record defending alcohol advertisers in contentious regulatory matters. Eric Andrieu manages the team and has considerable expertise in media law (defamation, right to privacy, image rights) and advertising law (misleading and comparative advertising, sales promotion and specific product regulation). Fabien Honorat supports the practice and specialises in misleading and comparative advertising, sales promotion and specific product regulations including tobacco and alcohol. Caroline Mas is another key figure of note.
Practice head(s):
Eric Andrieu
Other key lawyers:
Fabien Honorat; Caroline Mas
Testimonials
‘Availability, responsiveness, understanding of our sector of activity.’
‘Fabien Honorat is particularly available and responds very clearly and precisely to our questions.’
‘High-performance team of lawyers, led by Eric Andrieu: responsiveness, rigor of legal consultations, concern for the defense of the firm’s clients in litigation.’
Key clients
Australie
Babel Stratégie & Création
Change
Fred & Farid
HighCo
Husqvarna
Kronenbourg / Carlsberg
Lonsdale
Pernod Ricard France
Procter & Gamble France
Seita
Swinkels Family Brewers France (Bavaria)
TBWA
William Grant & Sons
Wonderbox
Work highlights
- Assisted Pernod Ricard France in a claim initiated by the ANPAA, an anti-alcohol association, complaining about an advertisement for Havana Club that it considers to be contrary to the provisions of the Evin law.
UGGC Avocats
UGGC Avocats fields a specialist team that is well-equipped to handle a range of matters. The team's expertise spans advertising, marketing and communications and it is highly sought after to assist with sponsorships and partnership issues for renowned personalities as well as personality rights in commercial campaigns. It also handles litigation relating online advertising, counterfeiting revenues and financing. The group is jointly headed by Anne-Marie Pecoraro, who advises on competition, labelling, branding, consumer issues and compliance, and Corinne Khayat, who represents clients before the courts in all aspects of advertising law. Jean-François Canat and Rodolphe Boissau are other key members of the team.
Practice head(s):
Anne-Marie Pecoraro; Corinne Khayat
Other key lawyers:
Rodolphe Boissau; Jean-François Canat
Testimonials
‘Happy to work with UGGC, especially with Anne Marie Pecoraro who has been supporting us on all our questions for years. Always a solution to offer us and incredible availability.’
‘What sets Anne Marie apart is her technical expertise, her knowledge of clients’ sectors and networks, her excellent reputation, her responsiveness and flexibility, and her passion for advocacy on the technological level.’
‘Expertise at the heart of cutting-edge technology (in particular techniques emerging in the audiovisual sector, AI, VR, algorithms etc… and understanding of the issues).’
‘Their practice is unique in that they offer a global strategic vision rooted in both high-level advertising law and the most innovative issues.’
Key clients
Paris 2024
Chloe Saada
Self Media
MHD (Moët-Hennessy Diageo)
Diageo
SLAM / TBF
Bodyhit
Solar box
Repeat Global
LSA Courtage
Ophtalmologie Express
Zahia Dehar
Mood Media Corporation
Work highlights
- Supporting Chloe Saada, an author and TV show host, in her advertising campaigns.
- Representing Self Media in a case against an advertiser that had failed to honour its advertising contract.
- Advising Samy Djerbi, aka SLAM, on defending the copyright of his photos.