Deprez Guignot Associés‘ team is led by Frédéric Dumont and new arrival Cyril Bedos, who joined the firm in September 2021 as part of the firm's merger with Ad21, a boutique firm founded by Bedos. It is well-equipped to advise its clients, which include agencies, well-known companies and public figures, on the validation of their advertising campaigns and contracts. It is also a popular choice for social media figures. The team is also experienced in representing its clients in complex litigation matters, often involving debates around the right to freedom of speech in allegedly unlawful advertising campaigns.
Media and entertainment: Advertising in France
Deprez Guignot Associés
Practice head(s):
Frédéric Dumont; Cyril Bedos
Key clients
DDB
OGILVY
BETC
OMNICOM
M6
INTERMARCHÉ
WINAMAX
BROMANCE
VMG CREATIVE
GUTTENBERG NETWORKS
HUNGRY & FOOLISH
ROSBEEF!
Work highlights
- Advising famous French advertising agency DDB on its day-to-day advisory and litigation issues.
- Advising Monoprix in a major dispute with Leclerc, concerning a comparative advertisement launched in France in 2018 where the prices and practices of Monoprix were challenged.
- Advising Groupe M6 on the strategic merger project between TF1 and M6.
Pechenard & Associés
Pechenard & Associés‘ ‘excellent’ advertising team is a firm fixture in matters involving product regulation in the alcohol industry, which often involve complex disputes regarding whether various adverts are unlawful acts of sponsorship on the part of the accused brands; the team represents clients including Kronenbourg in such cases. Eric Andrieu, who is ‘reactive and combative’ in defence of his clients, leads the team, which includes experts in the field Fabien Honorat and Caroline Mas; they specialise in matters concerning alleged misleading and comparative advertising, sales promotion and product regulation.
Practice head(s):
Eric Andrieu
Other key lawyers:
Fabien Honorat; Caroline Mas
Testimonials
‘An excellent team, led by Eric Andrieu.’
‘Eric Andrieu is reactive and combative in defending the rights of his clients.’
Key clients
Babel Stratégie & Création
Change
Fred & Farid
HighCo
Husqvarna
Kronenbourg
Lonsdale
M&C Saatchi Gad
Procter & Gamble France
Seita
Swinkels Family Brewers France (Bavaria)
TBWA
William Grant & Sons
Wonderbox
Work highlights
- Advising on a case initiated by the ANPAA, an anti-alcoholic association, claiming that the presence of Kronenbourg in the music festival Rock-en-Seine was an unlawful act of sponsorship for the benefit of an alcoholic brand.
- Advising on a case initiated by the ANPAA, complaining about an advertisement for Havana Club (Pernod Ricard France) that it considers to be contrary to the provisions of the Evin law.
Osborne Clarke
The advertising practice at Osborne Clarke is co-headed by Claire Bouchenard
and Xavier Pican. It is well-equipped to advise reputable clients across a broad range of industries on a variety of matters. The team has a core focus advising on the terms and conditions surrounding local advertising campaigns, compliance and AARP issues. It is able to advise on digital and physical campaigns, the former of which is counsel Julia Darcel‘s area of expertise. The team's workload also includes contentious matters involving breach of advertising contracts.
Practice head(s):
Claire Bouchenard; Xavier Pican
Other key lawyers:
Julia Darcel
Key clients
DEEPREACH
INNOCENT
RETAIL & CONNECTIONS (SNCF)
TABOOLA
THE TRADE DESK (ADTECH)
Work highlights
- Advising Deepreach on drafting the General Conditions of Use of the platform allowing advertisers to set up and manage local marketing campaigns across various major digital mediums.
- Advised Retail & Connexion / SNCF group on calls for tenders and on the negotiation of the management contract for the advertising billboards in stations.
- Advised the Trade Desk (Adtech) on the negotiation of two deals with Havas Media France and Publics Media France, respectively.
UGGC Avocats
The team at UGGC Avocats excels in handling matters including advising on advertising campaigns, press releases, co-production of TV commercials, and compliance. It is also experienced in contentious cases, and acts for clients in matters ranging from online piracy of advertising models, to counterfeiting. Anne-Marie Pecoraro, Corinna Khayat and Jean-François Canat lead the team. Senior counsel Rodolphe Boissau is noted for his ‘technical qualities of the highest level'.
Practice head(s):
Anne-Marie Pecoraro; Corinne Khayat; Jean-François Canat
Other key lawyers:
Rodolphe Boissau
Testimonials
‘Responsiveness and pragmatism are the prominent characteristics of this team.’
‘A well-experienced team.’
‘This is an exceptional team, which combines expertise across various industry sectors with understanding of the issues. Responsiveness, tenacity, strategy, excellent coordination of their international network make the team unique. They also offer an agile, high-quality service and are able to meet tight deadlines.’
‘Anne Marie Pecoraro and Rodolphe Boissau offer a global strategic vision anchored in high-level IP law; they have expertise in the most complex of issues – they are fast, determined and insight a great team spirit.’
‘Anne Marie Pecoraro is unquestionably a notable lawyer in this market. She is agile, a formidable strategist, and highly intelligent. Anne is a woman of action; strong in her expertise and in her convictions. She knows how to pursue her clients’ objectives with extraordinary assiduity and combines an iron fist with great negotiation and diplomatic skills. She is capable of facing giants.’
‘Rodolphe Boissau is excellent and has personal and technical qualities of the highest level – he has a rare level of expertise, knowing perfectly the roots of the law and practices applicable to the sector, as well as new trends.’
Key clients
Crédit Agricole Immobilier
Thierry Mugler
Diageo
Dedigroup
Zahia Dehar
Selfmedia
Kendell
Elyx https://elyx.net/
ECI
Mood Media Corporation
Tornika / affimobiz
Nature innovation
Work highlights
- Assisting in the protection of Thierry Mugler’s photographic creations, in particular with the use of his photographs and films used in advertising campaigns.
- Advising Crédit Agricole Immobilier in connection with needs arising from their advertising activities.
- Assisting Dedigroup, an advertisement provider based in Hong Kong, on their use of technological tools to amplify the impact of digital advertising campaigns.