Media and entertainment: Advertising in France

Deprez Guignot Associés

Deprez Guignot Associés assists a major TV broadcaster, a leading internet search engine and several advertising agencies. The practice mainly handles litigation. Pierre Deprez and Frédéric Dumont are the key contacts.

Pechenard & Associés

Pechenard & Associés notably assisted Kronenbourg with disputes regarding illicit advertising and also represented Procter and Gamble in litigation regarding misleading advertisements. The firm also provides marketing advice. Eric Andrieu and Caroline Mas are the key contacts.

Practice head(s):

Eric Andrieu

Other key lawyers:

Caroline Mas


‘The practice has extensive experience advising advertising agencies and major commercial brands. It provides tailor-made and practical advice and knows how to manage legal risks. It is proactive and does not hesitate to suggest new alternative solutions to matters at hand.’

‘The firm has unique local regulation and trend knowledge.’

‘The team is really reactive and easy to contact. Lawyers are very good and pragmatic.’

‘A very professional and well-informed team.’

‘Eric Andrieu has a great litigation track record.’

Work highlights

  • Defended Kronenbourg (Grimbergen) before the Cour de Cassation in a dispute initiated by anti-alcohol association ANPAA regarding illicit alcohol advertising in relation to promotional movie broadcast on a website.
  • Defended Procter and Gamble in a lawsuit regarding comparative and misleading advertising initiated by Essity France regarding feminine hygiene product claims.

Osborne Clarke

Osborne Clarke assists advertising agencies, adtech companies, online platforms and international brands. The firm advises on IP law, consumer law, data privacy, IT and e-privacy law issues, including on cookies. Additionally, the group provides guidance on the validation of advertising campaigns and ads and also assists clients with the negotiation of sponsorship agreements. Claire Bouchenard is the key contact.


 ‘The team has high-level knowledge of French advertising regulatory issues and demonstrates strong commercial contract and partnership agreement expertise.’

‘Claire Bouchenard is very responsive, professional and pragmatic.’

Key clients






Solocal / Pages Jaunes

DBApparel (HanesBrands)




Work highlights

  • Acted for advertising platform TABOOLA in a dispute with free newspaper 20 MINUTES in relation to advertising services.
  • Assisted wireless speakers and home sound systems manufacturer Sonos with the negotiation of a sponsorship agreement with La Cité de la Musique for the Electro – de Kraftwerk à Daft Punk exhibition in 2019.