Deprez Guignot Associés is particularly focused on litigation, representing several international marketing groups including Omnicom and Ogilvy. Managing partners Pierre Deprez, Vincent Fauchoux and Philippe Bonnet are all highly experienced in this field.
Media and entertainment: Advertising in France
Pechenard & Associés
Representing both advertisers and agencies Pechenard & Associés, has a particularly strong track record of defending clients in illegal advertising cases. Eric Andrieu leads the practice with broad experience in media and advertising law, and is also a member of the publishing committees of Légicom and Légipresse. Other key names in the department include Fabien Honorat and Caroline Mas.
Other key lawyers:
Caroline Mas; Fabien Honorat
Fred & Farid
Kronenbourg / Carlsberg
M&C Saatchi Gad
Procter & Gamble France
Swinkels Family Brewers France (Bavaria)
William Grant & Sons
- Represented Kronenbourg in a dispute against ANPAA regarding the advertising for its Grimbergen beer.
- Represented Vranken Pommery in an illegal advertising matter in front of the Tribunal of Paris.
- Represented Seita in litigation regarding the commercialisation of packs of cigarettes.
Claire Bouchenard is the key name at Osborne Clarke, specialising in IP law, and is retained by agencies as well as by several international brands with advertising issues. The wider team, of which Béatrice Delmas-Linel and Xavier Pican are key members, has broad capabilities across consumer law, data privacy, IT and e-privacy matters. The firm is also a member of the Autorité de régulation professionnelle de la publicité ('ARPP').
Other key lawyers:
Béatrice Delmas-Linel; Xavier Pican
INNOCENT FRANCE (Coca-Cola Group)
SOLOCAL / PAGES JAUNES
INTEGRAL AD SCIENCE (IAS)
- Advised TABOOLA on advertising compliance (consumer law and advertising soft law) and on ongoing contracts in the context of the Covid-19 crisis.
- Assisted Avanade with a 25-countries survey on data regulation for marketing rules and designed a customised digital platform for access to the survey results by both legal team and business marketing teams.
- Assisted Integral Ad Science with negotiating strategic IT and data agreements with French top website publishers and advertisers, with a specific focus on cookies and GDPR compliance.