Media and entertainment: Advertising in France

Deprez Guignot Associés

Deprez Guignot Associés is particularly focused on litigation, representing several international marketing groups including Omnicom and Ogilvy. Managing partners Pierre Deprez, Vincent Fauchoux and Philippe Bonnet are all highly experienced in this field.

Key clients

M6

DDB

Ogilvy

BETC

Omnicom

Pechenard & Associés

Representing both advertisers and agencies Pechenard & Associés, has a particularly strong track record of defending clients in illegal advertising cases. Eric Andrieu leads the practice with broad experience in media and advertising law, and is also a member of the publishing committees of Légicom and Légipresse. Other key names in the department include Fabien Honorat and Caroline Mas.

Practice head(s):

Eric Andrieu

Other key lawyers:

Caroline Mas; Fabien Honorat

Key clients

Babel

Fred & Farid

Husqvarna

Kronenbourg / Carlsberg

Lonsdale

M&C Saatchi Gad

Oswald Orb

Procter & Gamble France

Seita

Swinkels Family Brewers France (Bavaria)

William Grant & Sons

Wonderbox

Work highlights

  • Represented Kronenbourg in a dispute against ANPAA regarding the advertising for its Grimbergen beer.
  • Represented Vranken Pommery in an illegal advertising matter in front of the Tribunal of Paris.
  • Represented Seita in litigation regarding the commercialisation of packs of cigarettes.

Osborne Clarke

Claire Bouchenard is the key name at Osborne Clarke, specialising in IP law, and is retained by agencies as well as by several international brands with advertising issues. The wider team, of which Béatrice Delmas-Linel and Xavier Pican are key members, has broad capabilities across consumer law, data privacy, IT and e-privacy matters. The firm is also a member of the Autorité de régulation professionnelle de la publicité ('ARPP').

Practice head(s):

Claire Bouchenard

Other key lawyers:

Béatrice Delmas-Linel; Xavier Pican

Key clients

INNOCENT FRANCE (Coca-Cola Group)

EXPEDIA /HOTEL.COM

TABOOLA

POKEMON

SOLOCAL / PAGES JAUNES

DBApparel (HanesBrands)

INTEGRAL AD SCIENCE (IAS)

BE TRADER

ASAHI

AVANADE

Work highlights

  • Advised TABOOLA on advertising compliance (consumer law and advertising soft law) and on ongoing contracts in the context of the Covid-19 crisis.
  • Assisted Avanade with a 25-countries survey on data regulation for marketing rules and designed a customised digital platform for access to the survey results by both legal team and business marketing teams.
  • Assisted Integral Ad Science with negotiating strategic IT and data agreements with French top website publishers and advertisers, with a specific focus on cookies and GDPR compliance.