Industry focus: Luxury goods in France


Artemont's Farid Bouguettaya is adviser to several high-profile French and Italian maisons de haute couture such as Saint Laurent and Gucci. He supports clients in dealing with strategic IP issues, including IP portfolio management. Recently, Bouguettaya assisted a client with the setting up of a selective distribution network and was active in e-commerce and other online issues.

Practice head(s):

Farid Bouguettaya

Key clients

Bottega Veneta


Salvatore Ferragamo

Saint Laurent

Fashion and Haute Couture Federation

Candé Blanchard Ducamp

IP boutique Candé Blanchard Ducamp advises an extensive list of top luxury brand names, including many of the world's most revered French and Italian houses, as well leading US and UK fashion brands. The firm, which has state-of-the-art IP expertise, assists its clients in fighting trade mark and design counterfeiting of their products. It is frequently acting in courts, launching judicial recourse towards various counterfeiter companies including major high-street retail chains, and also undertakes customs seizures. The six-lawyer team is co-headed by the highly recommended Patrice de Candé, Julien Blanchard et Claire Herissay-Ducamp.

Eversheds Sutherland (France) LLP

Eversheds Sutherland (France) LLP's Gaëtan Cordier assists several of the most renowned French and Italian luxury fashion brands in dealing with their strategic IP issues. He notably handles trade mark infringement litigation pertaining to his clients' key products.

Practice head(s):

Gaëtan Cordier


‘The team is fully dedicated to its clients and has a very good knowledge of IP issues and of the luxury sector.’

Gaëtan Cordier is very responsive and provides excellent IP advice.’

Gide Loyrette Nouel A.A.R.P.I.

Gide Loyrette Nouel A.A.R.P.I. has strong IP and trade mark expertise through Emmanuel Larere, who assists prominent French luxury fashion and perfume brands with their trade mark strategies and the management of infringement disputes. The firm also offers very strong distribution law expertise through Antoine Choffel and Franck Audran, both of whom assist prominent luxury fashion, perfume and cosmetic brands with the setting up and protection of selective distribution networks in France and in Europe.

Key clients



Parfums Christian Dior



Parfums Guerlain



Maus Frères

Work highlights

  • Assisted CELINE with the implementation of its worldwide IP strategy following the arrival of new artistic Director Hedi Slimane.
  • Advised Clarins on the protection and reconfiguration of its selective distribution network in France and Europe.
  • Assisted Gucci with the implementation of its new commercial policy for outlet sales at EU level.

Joffe & Associés

Joffe & Associés's Thomas Lepeytre is a longstanding strategic adviser to many French and European luxury flagship perfume, cosmetics, jewellery and fashion brands. He provides all-round advice, with particularly strong commercial and distribution law know-how. Lepeytre regularly negotiates contracts with key distributors based in France and overseas, especially in Dubai and England, and also handles litigation. Recent work included assisting a famous fashion house with the production of a major fashion show.

Practice head(s):

Thomas Lepeytre


‘A very professional, business-focused and friendly team.’

‘A solid and highly available and reactive team familiar with the challenges of the luxury industry, balancing sound legal advice with a very pragmatic approach.’

‘The team has very good knowledge of the luxury industry and commercial, distribution and consumer goods law issues. It provides business-oriented solutions.’

‘ Thomas Lepeytre is always available, reliable and has great commercial law and luxury goods expertise. His commitment, understanding of the industry and unparalleled good judgement make him a trusted adviser.’


IP and IT boutique PASSA VARET Avocats advises a prominent client base made up of several leading luxury goods companies, French maisons de couture and a champagne producer. The boutique firm is well known for its trade mark and copyright expertise and assists clients with the negotiation of key IP agreements, including licensing agreements, and commercial contracts. Litigation is another area of expertise, with recent examples including the representation of a famous brand in a dispute with a designer. Vincent Varet and Jérôme Passa are recommended.

Practice head(s):

Vincent Varet; Jérôme Passa

August Debouzy

August Debouzy's counsel Véronique Dahan advises several of the world's most prestigious French and Italian luxury fashion brands on their IP issues. Also involved are Mahasti Razavi, Florence Chafiol and Alexandra Berg-Moussa, who assist prominent names in the field dealing with commercial, distribution and data issues.

Other key lawyers:

Véronique Dahan

Key clients


Vestiaire Collective

Yohji Yamamoto




Work highlights

  • Acted for Valentino in disputes with illegal goods resellers.

Baker McKenzie

Baker McKenzie is particularly appreciated for its global reach and ability to provide a cross-practice range of expertise, notably spanning M&A, IP portfolio management and distribution issues. The firm also provides guidance to clients regarding emerging sustainability issues concerning the industry. The client base includes several leading French luxury goods and cosmetics brands, including LVMH and L'Oréal. Other renowned international brands are also clients. Corporate partner Alyssa Auberger is the global head of the practice. Other key names include IP partner Virginie Ulmann.

Practice head(s):

Alyssa Auberger

Other key lawyers:

Virginie Ulmann


‘The firm demonstrates great focus in listening to client needs and is flexible in finding ways to accommodate those needs. They have solid and committed teams across areas of expertise and jurisdictions, with high standards of performance.’

‘A great team with strong ability to work on multi-jurisdictional and cross-practice matters. The team is made up of outstanding professionals who have a very good knowledge of the luxury industry market.’

‘Alyssa Auberger has an outstanding knowledge and understanding of the luxury market. She has perfect reflexes allowing her to handle and manage any legal issue to which a luxury brand is confronted. She is very insightful and business-minded and it is extremely reassuring and satisfying to work with her. She knows what the important issues are in this industry and how to handle them.’

Key clients




Work highlights

  • Assisted LVMH with its $3.2bn acquisition of luxury hotel brand operator Belmond.
  • Assisted Moët-Hennessy with the protection and defence of its intellectual property rights.
  • Management of Caudalie’s worldwide trade mark portfolio.

Bird & Bird

Bird & Bird's Laurence Clot advises several prestigious French and European luxury brands on tax issues. Anne-Charlotte Le Bihan is adviser to a leading luxury watch company regarding its worldwide trade mark strategy. Géraldine Arbant also advises on IP matters. Ariane Mole assists renowned industry brands on data privacy issues.

Other key lawyers:

Laurence Clot ; Ariane Mole 


Dentons is longstanding adviser to one of France’s most cherished maisons de couture whom the firm notably helps handle key IP and distribution law issues. The practice also assists several other major luxury fashion houses and luxury hotel brands. Key contacts within the firm include IP partner David Masson and senior counsel Isabelle Leroux, competition and distribution law partner Emmanuelle Van Den Broucke and dispute resolution partners Christine Sévère and Frédérique Meslay Caloni. The firm also assists industry clients with corporate and M&A transactions.

Key clients

Dries Van Noten


Ricardo Tisci

Raf Simons

Deprez Guignot Associés

Deprez Guignot Associés provides IP, competition and distribution law expertise to several leading French and European luxury fashion houses and hotels. Frédéric Dumont and Vincent Fauchoux are the key contacts.

Kern & Weyl

IP boutique Kern & Weyl assists several prestigious French, US and Italian fashion houses with the setting up of their anti-counterfeiting strategies and with the management of IP infringement disputes. Tania Kern is the key contact.

Practice head(s):

Tania Kern