Industry focus: Luxury goods in France


Representing some of the most recognisable luxury brands as well as relevant institutions, Artemont's Farid Bouguettaya typically advises on strategic IP and portfolio management matters. The firm's relationship with the French Federation of Haute Couture makes it a popular choice for high-profile industry clients, for whom the department is well placed to negotiate commercial and IP rights agreements. Recently, the firm entered a partnership with a Chinese IP firm, thereby allowing brands the opportunity to seamlessly register their trade marks in China.

Practice head(s):

Farid Bouguettaya


We were very impressed by the teams.

Artemont is one of the few firms that has the capacity to work efficiently and very professionally on a number of extremely diverse and varied subjects. This is very pleasant because the client is taken very seriously and is not just a simple ‘file’. A real relationship of trust has been established with the Artemont teams.

Farid Bouguettaya knew how to take the time to understand our business and to help us in an awesome way so as to have a competitive advantage rather than a constraint.’

Candé Blanchard Ducamp

IP and industrial property boutique Candé Blanchard Ducamp advises both domestic and international clients in the textile, leather goods, jewellery, watch-making and cosmetics industries. Typical work for the practice includes trade marks, patents and copyright matters. The team is led by founding partners Patrice de Candé, Julien Blanchard and Claire Herissay-Ducamp.

Other key lawyers:

Clarisse Tourneux; Anna Revidi

Eversheds Sutherland (France) LLP

Eversheds Sutherland (France) LLP houses a dedicated global luxury team, led from the Paris office, which counts as clients several of the most notable Italian and French luxury fashion brands. The department also initiated the creation of the firm's Luxury Legal Group, offering tailor-made advice to clients from a range of luxury sectors, including fashion, jewellery, yachting and art. Specialising in IP law, with a strong reputation in trade mark infringement litigation, Gaëtan Cordier is the key name in the practice. Clients also benefit from the team's ability to advise clients in the sector on employment issues; Déborah Attali leads on this and is dual-qualified in the UK and France.

Practice head(s):

Gaëtan Cordier

Other key lawyers:

Déborah Attali

Gide Loyrette Nouel A.A.R.P.I.

The 'excellent communicators' at Gide Loyrette Nouel A.A.R.P.I. are retained by some of world's best-known brands, including Christian Dior and L'Oréal, which benefit from the firm's cross-practice approach to matters. Clients can call on the team's strong IP and especially trade mark expertise for which Emmanuel Larere is a lead contact, as well as on the group's experience in distribution law, with Franck Audran and Antoine Choffel as the two key names. Additionally, the firm fields highly regarded teams in corporate, antitrust, employment and data protection, and has launched Gide 255, a team offering strategic, legal and regulatory advice on the digital transformation of organisations.

Other key lawyers:

Olivier Diaz; David Jonin; Nadège Nguyen


The team listens closely to the client and is always looking for solutions.

Excellent communicators, great client service.

Key clients

Pernod Ricard


Christian Dior Couture

Parfums Guerlain

Cosmetics Europe / FEBEA



Work highlights

  • Advising worldwide beverage and spirits products leader Pernod Ricard in connection with the activism campaign launched by Elliott.
  • Advised CELINE on copyright issues, including copyright litigation and several trade mark disputes.
  • Advising Pernod Ricard on the constitution of a joint-venture with Coca-Cola and Heineken to invest in a cocktail maker machine.

Joffe & Associés

Full-service corporate firm Joffe & Associés' luxury goods practice represents a diverse client base featuring French and European flagship brands in cosmetics, jewellery and perfume. Thomas Lepeytre, who is a recognised specialist in commercial and distribution law, leads the department. Complementary expertise at the firm spans employment, tax, IP and IT law, making it a one stop-shop for many of the practice's longstanding clients.

Practice head(s):

Thomas Lepeytre


IT and IP boutique VARET & PRÈS AVOCATS, formerly Passa Varet Avocats, is best known for its expertise in trade marks and copyright. The practice represents several leading brands, which include a luxury resort, a top art brokerage firm and a French maison de couture.  Litigator Xavier Près, who joined the group from De Gaulle Fleurance & Associés, focuses on all aspects of IP and IT law and previously headed the legal department of one of Paris' top art museums. He jointly leads the practice alongside Vincent Varet, who undertakes both advisory and contentious matters related to IP and IT. Jérôme Passa departed the firm in October 2020.

Practice head(s):

Vincent Varet; Xavier Près


The team is always available and proactive. Their legal competence is matched by their reassuring and efficient approach.

Billing is fair and reasonable.

What distinguishes Vincent Varet is his legal competence and the clarity of his strategic solutions. We recommend him without hesitation.

August Debouzy

The 'pragmatic and reactive' luxury goods practice at August Debouzy assists several leading luxury fashion brands with a variety of IP and IT issues. The firm seamlessly combines different practice areas, for example when it pooled its distribution law, data and digital/IT law teams to advise a leading cosmetics company on the creation of a distribution network and digital commerce platform. The 'business-oriented' Alexandra Berg-Moussa is a key contact for IT-related matters. Managing partner Mahasti Razavi and Florence Chafiol are recommended in the tech space, and between them have a strong track record of advising luxury brands on digital transformation issues. Counsel Véronique Dahan joined Joffe & Associés in November 2020.

Other key lawyers:

Xavier Rhomer; Marie-Hélène Bensadoun; Fabienne Haas


Team is very pragmatic and reactive. They take the specifics of the industry into account with great precision.

Alexandra Berg-Moussa is fantastic. Her knowledge of the law is extensive and precise; she is straight to the point and business-oriented. She is a dealmaker while anticipating any litigation risks with great caution.’

Key clients






Work highlights

  • Defended Printemps Group before the Administrative Court regarding the decision made by the Police Commissioner to close the shopping malls and department stores.
  • Advised LVMH in the context of the Covid-19 in order to supply services to the State to obtain surgical masks from China .
  • Assisted J.J.W., a limited company that owns several luxury establishments located in Paris, with securing its right of reply to the publication of an article by Le Point.

Baker McKenzie

Baker McKenzie's global reach, combined with its strong corporate practice, makes it a popular choice for clients looking to make overseas acquisitions and disposals. Representing a range of leading French brands such as L'Oréal and LVMH, the department is also able to lead on IP and distribution issues and has been advising on questions related to tech-enabled sustainability in the industry. Chairing the global group, Alyssa Auberger is a corporate specialist, typically retained by French and American companies looking to expand internationally. Virginie Ulmann is the key contact on the IP side.

Practice head(s):

Alyssa Auberger

Other key lawyers:

Virginie Ulmann


The team is very well organised and able to address any issues relating to luxury and fashion. They are well informed, know the market inside out and can set up the right team in the right location in no time.

Alyssa Auberger is definitely the go-to person for any luxury-related legal matter. Her knowledge of the industry is unmatched and her ability to navigate the legal issues and the concerns of large groups or smaller actors is extremely precious. Alyssa’s knowledge and understanding of various cultures and ability to navigate between the European, Asian and American markets makes a significant difference for global brands of the luxury sector.

Key clients


Club Med


General Motors

Gold Filled Cordoba




Louvre Hotels



Moët-Hennessy and Société Jas Hennessy & Co.

Movenpick Group

Prince de Galles



SNCF / Orient Express

Tai Ping


Work highlights

  • Assisting KKR with the French employment aspects of a $4.3bn investment deal in multinational cosmetics and beauty company Coty Inc.
  • Acting as lead counsel to PUIG in its acquisition of a majority stake in London-based brand Charlotte Tilbury.
  • Advised Club Med on the setting-up of a state guaranteed loan amounting to €180m.


Dentons  is particularly active in the hotel sector, counting several 4- and 5-star establishments among its clients. The department typically undertakes restructurings and reorganisations, facilitated by the firm's global full-service offering, with experts in M&A, employment, tax and real estate often forming cross-practice groups for clients. On the IP side, the team is retained by several luxury brands, often advising on distribution law matters. The Paris team is jointly led by IP specialists David Masson and Sandra Hazan. Hazan also notably founded the luxury goods think tank Cercle du Luxe. François Chateau represents several French and European companies from New York.


The practice has a good understanding of the historical context of its clients as a result of its long term partnerships.

Key clients

Dries Van Noten


Ricardo Tisci

Raf Simons

Hume Street Consultants (Maybourne hotels)

Grand Case Beach Club Hotel

Dedica Hotels

Work highlights

  • Advising Irish investor Patrick McKillen and the Maybourne Hotel Group on their joint venture participation in the Vista Palace Hotel alongside Constellation Hotels.
  • Providing assistance to the management of hotel Grand Case Beach Club with carrying out  a legal, tax and labour law reorganisation of the hotel structures and management, including all leases with landlords on the premises.
  • Advising Dedica Hotels on the restructuration and renovation of a 5-star hotel in Nice.

Deprez Guignot Associés

Frédéric Dumont and Vincent Fauchoux at Deprez Guignot Associés regularly advise clients in the luxury goods sector on distribution, competition and IP law matters. The team is equally capable on the contentious side, as shown through its role as counsel to L'Oreal  in litigation regarding the launch of new eco-friendly products.

Key clients





Work highlights

  • Advising BlockchainyourIP on the protection of creations and innovations used by several large luxury houses.
  • Advising Ritz Paris on a strategy to defend its global brand.
  • Acting as counsel to L’Oréal in litigation regarding the launch of new eco-friendly products.

Hogan Lovells (Paris) LLP

Rated for its 'excellent technical understanding' Hogan Lovells (Paris) LLP's consumer goods industry group is regularly retained by leading luxury brands in the cosmetic, fragrance, fashion and hotel industries. Clients typically consult the department on areas spanning competition, arbitration, IP and corporate. Since the arrival of IT specialist Etienne Drouard from K&L Gates LLP in February 2020 the practice is also well placed to advise on e-commerce, digital advertising and digital transformation matters. Olivia Bernardeau-Paupe, Mikael Salmela and Thierry Meillat jointly lead the department.

Other key lawyers:

Etienne Drouard


Excellent technical understanding, especially in the area of data protection.

Etienne Drouard possesses great business acumen.

Work highlights

  • Advising The Estée Lauder Companies  on all their intellectual property issues in relation to the launch of their new products in France.

Kern & Weyl

Full-service IP boutique Kern & Weyl assists several leading French, US and Italian fashion houses with enforcing patents, trade marks, designs and copyrights. The department also negotiates and drafts IP agreements and is very involved in anti-counterfeiting matters, having a track record of working in collaboration with the the customs authorities. Tania Kern is in charge, specialising in the full range of IP litigation, with complementary expertise in unfair competition matters.

Practice head(s):

Tania Kern