Media, entertainment and sport in East Anglia

Stobbs IP

Stobbs IP in Cambridge has a niche IP and brand management practice that provides advice on trade marks and branding, including contentious matters, as part of its intangible asset management proposition. It counts leading sportspersons and teams among its clients, including Tottenham Hotspur FC and Liverpool Football Club, as well as many of the world’s best-known brands in fashion, technology, publishing, telecoms, social media, food and beverage, and finance. The practice, which is led by principal Julius Stobbs, is 'extremely attentive and friendly to work with'. Geoff Steward, who handles UEFA's trade mark portfolio, and Chris Sleep also play key roles in the practice.

Practice head(s):

Julius Stobbs

Other key lawyers:

Chris Sleep; Geoff Steward; Harpreet Dhaliwal; Smita Pattni


‘The team are extremely attentive and friendly to work with – generous with their time and always very warm in all of their communications. They show meticulous attention to detail and always respond promptly.’

‘Harpreet Dhaliwal is highly intelligent, isn’t afraid to be honest, and shows meticulous attention to detail, resolving more complex issues carefully, swiftly and thoughtfully.’

‘Smita Pattni is very attentive and very quick to come back on any questions or concerns. Very thorough and never lets things slip.’

‘An interesting range of people from different backgrounds. It has the more personal touch of a boutique firm but incorporating expertise of lawyers from bigger City firms. Very impressive use of technology and tailored their technology solution to meet specific our client needs. Very competitive on price and tailored their invoicing arrangements to meet our very specific and bespoke needs.’

‘I have been hugely impressed with Julius Stobbs and Geoff Steward. Clearly both are excellent technical lawyers, but they provide their advice in a very commercial way and have a real ability to deliver complex advice in a simple and easily understood way.’

Key clients


Cambridge University Press

Channel 4

England & Wales Cricket Board

Eton College

Faber & Faber


Foo Fighters / Dave Grohl


Fred Astaire (estate of)

Grandmaster Flash

Great Ormond Street Hospital (GOSH)

GVC Services Limited (Ladbrokes etc)

Informa Plc


Jack Daniels


Just Eat

Kendall & Kylie Jenner


Liverpool Football Club

Macmillan Publishers


Monster Inc




Paramount Pictures

Pharrell Williams

Raspberry Pi Foundation

Sanrio (Mr Men)

Snap Inc (Snapchat)

Springer Nature

Tottenham Hotspur FC



Verizon Media (including Yahoo & Oath)


Wilmington Plc


Work highlights

  • Appointed as UEFA’s international firm for trade mark portfolio and infringement work after a tender process involving over 100 law firms.
  • Following a review and audit of Jagex’s IP portfolio, devising a sophisticated and tailored global brand protection strategy for all key brand assets relating to well known games RuneScape, Old School RuneScape and new up-coming game titles.
  • Continues to advise Liverpool FC on its IP infringement and contractual disputes (as well as the management of its IP/brand portfolio).

Ashtons Legal

Ashtons Legal acquired Steeles Law in December 2021; the team moving over has strong relationships with clients in the automotive sector, which has led it to provide advice to the motorsport industry including high-profile sportspersons and vehicle suppliers. Work encompasses advice on contracts, branding and sponsorship agreements. Corporate partner Richard Bailey frequently advises clients in competitive sailing and waterborne sports. Oliver Brabbins advises on employment matters and Damian Pitts handles contentious matters.

Practice head(s):

Richard Bailey

Other key lawyers:

Oliver Brabbins; Damian Pitts

Work highlights

  • Representing a racing driver competing in the MINI Challenge at the National Court of Motorsport UK.
  • Successfully acted for an International Formula E Team in a dispute over payment of sponsorship fees.
  • Instructed to settle a major sponsorship agreement on behalf of a major high profit motor sport company with one of the most prominent team and commercial sponsors within the motorsport world.


At Fosters in Norwich, 'every enquiry is dealt with both thoroughly and expediently'. The firm's unique In House service offering provides legal services for two Championship football clubs, one top division sports league and an e-sports company, and its sports practice also acts for sponsors, event management consultants and a range of other industry stakeholders. Jamie Arnall and associate Charlotte Darkins 'provide an exceptional level of service'. Head of employment Doug Frame is also heavily involved in the practice.

Practice head(s):

Jamie Arnall

Other key lawyers:

Charlotte Darkins; Doug Frame


‘Utilising Fosters’ In House Retainer Scheme, we are able to access the extensive scope of expertise available within the firm at exceptional value. Without fail, every enquiry is dealt with both thoroughly and expediently, consistently therefore providing us with an excellent service to meet our every need. Nothing is ever too much trouble and regardless of the request or the timescale we can always count on the team at Fosters.’

‘We feel extremely fortunate to work regularly with both Jamie Arnall and Charlotte Darkins. Both provide an exceptional level of service, regularly going over and above that which could be reasonably expected of them. Their attention to detail and the level of effort they make in ensuring they’re fully across the matter in hand and needs of their client is second to none.’

‘The approach from the team is not typical of any legal firm I’ve ever worked with. They listen up front and then consider what help you need, rather than diving straight into the pricing and their methodology. They actually try to understand about your business, and they provide a very flexible solution for engagement. As far as the service they provide, their legal knowledge as you would expect is outstanding, however they also change their tactics for each and every meeting they’re in – from clear, concise and guiding to passive, listening and strategic, depending on the situation.’

‘Everyone I’ve engaged with at the practice has been professional, courteous and knows who you are if you ring them. Jamie Arnall is an excellent partner and his superb, calm demeanour really helps fill you with confidence.’

Key clients

Nottingham Forest Football Club Limited

Virtual Equestrian Ltd

The British Basketball League Limited

Park Community Arena Ltd

Burslem Cricket Club

Norwich City Football Club Plc

Mills & Reeve LLP

Mills & Reeve LLP has a sports practice that is 'knowledgeable and quick to respond' and clients note that the firm is 'good at finding solutions and helping execute a plan'. In Cambridge, lead partner Chris Belcher advises athletes and their families on tax matters as well as trusts and estates, and principal associate Richard Plaistowe assists athletes and sports bodies on image rights issues. In Norwich, commercial IP and IT partner Greg Gibson has expertise in the media sector, having worked at ITV and Warner Bros.

Practice head(s):

Chris Belcher

Other key lawyers:

Greg Gibson; Richard Plaistowe


‘Mills & Reeve are very knowledgeable and quick to respond. The team has depth. They are very good at finding solutions and helping execute a plan. They give clear guidance.’

Key clients

Professional Footballers’ Association

Watford FC

Cambridge United

British Cycling

Lucy Bronze


Norwich City FC

International Ultrarunners Association

James Milner

Tour Of Cambridgeshire/ Galzo

Super League Europe

YM&U Agency

Steph Houghton

Andy Sullivan

England Golf