Industry focus: Food in Belgium

Allen & Overy LLP

The food group at Allen & Overy LLP counts domestic and international food and beverage sector companies among its clients, as well as investors into this sector. The team advised Greenyard Foods on its €2.5bn auction bid for Dole Food. The department also acts for Vinventions and La Lorraine Bakery Group.

ALTIUS

ALTIUS' agriculture and food group counts many well-known food and beverage brands among its clients and is frequently instructed to handle a range of corporate, commercial and IP-related issues. In a recent work highlight, the team acted for Moët Hennessy (Suisse) in trade mark infringement proceedings against an artist who sold textile goods bearing the Dom Pérignon mark.

Bird & Bird

The food and beverage sector practice at Bird & Bird frequently assists well-known companies with a range of local and multinational projects. The team acts for Dr. Oetker on a range of food regulatory, consumer law and IP matters. It was also instructed by ACN Europe to advise on the packaging, marketing and advertisement of several products, including cereal bars, meal replacement shakes and food supplements. Recently promoted counsel Nicolas Carbonnelle is a key name to note.

DLA Piper

DLA Piper is instructed by a range of international food and beverage sector clients including Mondelēz International, Coca-Cola and Hard Rock Cafe. The team assisted Red Bull with its digital marketing strategy to EU customers, which included advising on data protection considerations. It also acts for SodaStream on a range of matters, including recent assistance with GDPR compliance, analysis of an IP dispute resulting from an advertisement, and the assessment of regulatory and other considerations for the marketing of beer syrup.



Loyens & Loeff

The 'very professional' food and beverage team at Loyens & Loeff attracts praise for its 'high knowledge in this branch of law'. Clients include Ferrero, Krones AG and Mondelēz International. Counsel Aude Mahy, who is 'a star' lawyer according to one client, jointly heads the Benelux practice alongside Bert Gevers.

Stibbe

Stibbe leverages its litigation, competition law, employment, IP and corporate expertise to act for a range of food and beverage sector clients. The group acted for the Belgian Chocolate Group on the negotiation of a global master license agreement with Le Grand Café Enterprises for the opening of The Belgian Chocolate Café stores worldwide. This included advising on trade mark protection both within Benelux and globally. In another work highlight, it was instructed by the Belgian Association of Waters and Soft Drinks in litigation against SodaStream for misleading advertising. It also assisted Anheuser-Busch InBev with the recall of defected glass beer bottles.