Next Generation Partners

Firms in the Spotlight Industry focus: Food

Lauwers Law

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Lauwers Law stands as a beacon of excellence in the realm of tax law, renowned for its profound expertise and a uniquely tailored approach that effectively navigates the complexities of tax law across Belgium’s diverse regional landscape.  Our comprehensive services cover a broad spectrum of tax-related matters, including corporate taxation, international tax law, VAT, and …

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Industry focus: Food in Belgium

Bird & Bird

Clients ranging from start-ups to conglomerates turn to Bird & Bird for all issues relating to the food and beverage sector, where the firm pools its cross-practice capabilities to advise on regulatory matters, as well as on contentious and non-contentious IP. The practice is also embedded in the firm’s wider network, making it a popular choice for multinational companies in multijurisdictional work. Nicolas Carbonnelle, who also heads up the firm’s s international food and beverage sector group, leads the team jointly with national head of IP Jean-Christophe Troussel.

Practice head(s):

Nicolas Carbonnelle; Jean-Christophe Troussel

Key clients

SodaStream and SodaPressCO


New Generation Nutrition






Ross Barr






Treasury Wine Estates

DS Smith


Amano Enzymes

Association of Genuine Alaska Pollock Producers

Anheuser-Busch InBev

Le Pain Quotidien

Alliance for Beverage Cartons and the Environment

Global Recycling Alliance for Beverage Cartons and the Environment

Work highlights

  • Providing regulatory advice to the International Platform of Insects for Food and Feed (IPIFF).
  • Defended AB InBev in a cancellation action launched by rival Heineken against of of ABI’s trademarks.
  • Advising Alliance for Beverage Cartons and the Environment (ACE) as well as Global Recycling Alliance for Beverage Cartons and the Environment (GRACE) on competition law compliance, including in regards to sustainability initiatives.


DALDEWOLF assists clients in advisory and dispute matters along the whole food and beverage lifecycle, spanning advertising and market entries as well as national and EU-wide litigation. The firm combines in-depth expertise in regulatory issues with know-how in competition and IP law. It fields a sizeable client roster consisting of global players in addition to Belgium-based companies. ‘Top-performance support’ Aude Mahy leads the practice group and is highly regarded for her experience in food law which includes a number of high-profile matters relating to nutrition and health claims.

Practice head(s):

Aude Mahy

Other key lawyers:

Floriane Delbaere


‘The team has a clear, full, pragmatic approach. It is very constructive. The team’s competencies are expansive enough to be able to cover different topics within the scope but also able to challenge a larger scope when necessary.’

‘Very good collaboration and very constructive, oriented to results approach.’

‘Aude Mahy is a great lawyer.’

‘Aude Mahy understands and knows the food industry very well and is therefore familiar with all potential issues, which is a plus.’

‘Expertise in food regulation. Efficient in negotiation with authorities, calm, good arguments, well-prepared.’

‘Aude Mahy is a top-performance support, fast handling, high-level of knowledge in the sector, good networking also.’

‘Aude Mahy and her team are just excellent food lawyers. The team’s practice combines regulatory work and litigation. This is unique in Belgium.’

‘The firm’s strong points are the staff’s specialised skills in food law and their availability to help us solve problems. The collaboration and trust were essential to solve complex specific problems involving the client and the authorities.’

DLA Piper

Serving numerous prominent multinational clients, DLA Piper excels in both cross-border advisory work and contentious matters relating to the food and beverage sector. The practice’s expertise ranges from commercial and corporate law to regulatory and IP, where it regularly acts in trademark applications and related disputes. Bob Martens is a go-to figure for regulatory work and leads the practice together with Alexis Fierens, who fields extensive experience in matter relating to IP, IT, and commercial law. M&A transactions and restructuring are key parts of Koen Selleslags‘ advisory portfolio.

Practice head(s):

Alexis Fierens; Bob Martens

Other key lawyers:

Koen Selleslags

Key clients

Lotus Bakeries





SodaStream International Ltd

Barry Callebaut


Hard Rock Café

Philip Morris


Work highlights

  • Acting for Lotus Bakeries on various legal matters – both on a local and international level.
  • Acting for BrewDog in various matters including potential litigation arising from a (tax-related) judicial procedure.
  • Acting for Tasties on trademark and contractual matters.

A&O Shearman

With a client portfolio that includes breweries, fast food companies and food producers, A&O Shearman comprises a multidisciplinary practice which handles a wide-range of work in the food and beverage sector. Corporate, IP, and litigation matters form as much part of the team’s expertise as transactions and regulatory work. Key contacts include banking and finance partner Yves Van Pul, environmental and public law specialist Gauthier van Thuyne as well as co-head of the firm’s global corporate practice Dirk Meeus.

Other key lawyers:

Yves Van Pul; Gauthier Van Thuyne; Dirk Meeus

Key clients

Jack Daniel’s




Fielding ‘extensive knowledge’ in the food and beverage industry, ALTIUS assists clients across a vast variety of matters ranging from consumer protection and product liability to labelling and advertising, as well as IP enforcement. Practice heads Olivier Vrins and Philippe de Jong are both specialised in IP; de Jong focuses on patents and plant variety rights, while Vrins counts geographical indications and designations of origins amongst his areas of expertise.

Practice head(s):

Philippe de Jong; Olivier Vrins

Other key lawyers:

Bregt Raus


‘Extensive knowledge.’

‘Available, willing and able.’


Key clients

Sodiaal Group

The Bolton Group

McCain Foods

GL Foods


Berry Superfos

SESVanderHave N.V.

Mitsui Agriscience International SA/NV

Comité Interprofessionnel du Vin de Champagne (CIVC)

The Government and Attorney General of Pakistan

Geefa NV

Olives & Co SAS

Euroseeds AISBL

Syngenta Crop Protection AG

La William NV

Equine America (UK) Ltd

Work highlights

  • Representing the Republic of Pakistan before the European Commission in opposition proceedings against an application by India for registration of ‘Basmati’ as a protected geographical indication in the EU.
  • Representing Belgian sugar beet breeder, SES VanderHave NV, in the continued national proceedings before the Belgian Council of State after the preliminary ruling by the CJEU.

Crowell & Moring

Crowell & Moring‘s food and beverage team advises retailers, manufacturers, grocers as well as restaurants on competition, distribution, IP, and regulatory matters, though the group also fields capabilities in product safety and advertising. Litigator Jan-Diederik Lindemans and Eric Montens, who specialises in commercial, product risk management, and distribution law, are the key partners.

Practice head(s):

Jan-Diederik Lindemans; Eric Montens

Key clients


Chocolaterie Guylian

Confiserie Vandenbulcke



Lotus Bakeries

Kato Enterprises

Work highlights

  • Providing general day-to-day advice to Guylian and guiding them through their strategic transformation, taking over their trademark portfolio and providing advice on product rebranding, advertising, franchising and distribution agreements, contracts issues, etc.
  • Advising Tereos and supporting the client in negotiations regarding the construction of new infrastructure to help reuse and generate energy and lower gas consumption at their Belgian site, corporate housekeeping and trans-Atlantic recovery of unpaid shipments.
  • Assisted Kato Enterprises in navigating the EU regulatory food law consequences of Brexit and more specifically the adaptation of its EU sales, providing both regulatory and customs advice.

Simont Braun

Simont Braun advises global conglomerates and domestic corporations across a wide-range of topics with a focus on commercial and IP matters. Eric De Gryse, whose expertise covers geographical indications as well as labelling, consumer law, and unfair competition, leads the practice together with IP specialist Emmanuel Cornu and corporate partner Tom Swinnen, who is particularly well-versed in venture capital and private equity matters.

Practice head(s):

Emmanuel Cornu; Eric De Gryse; Tom Swinnen

Key clients


Farm Frites

Inbev Belgium

Work highlights

  • Acting for InBev Belgium (subsidiary of AB Inbev) in all matters of civil and commercial law, including contracts, licensing, food law, IT and data law, corporate, and real estate.
  • Advising EIT FOOD within the framework of its future growth strategy, and related transitional changes regarding its corporate structure and partnership model.