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Argentina > Intellectual property > Law firm and leading lawyer rankings


Index of tables

  1. Intellectual property
  2. Leading lawyers
  3. Next generation lawyers

Leading lawyers

  1. 1

Next generation lawyers

  1. 1
    • Maria Paula Bassi - Baker McKenzie
    • Agustina Martínez Estrada - G. Breuer
    • Diego Palacio - Palacio & Asociados
    • Marco Rizzo Jurado - Allende & Brea

Who Represents Who

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An ‘outstanding performerMarval, O'Farrell & Mairal maintains a market-leading IP practice that continues to find favour with its ‘uniquely professional lawyers’ and ‘broad understanding of the IP landscape’. The firm houses the largest dedicated IP group in the country, fielding eight partners in the area following the promotion of Cristian Bittel in 2016, and it impresses with its strength and breadth across the full range of patents, trade marks and IP litigation. Among the names to note, Martín Bensadon is highly sought-after for patent matters; he recently led the firm’s advice to the Argentine Association of Industrial Property Agents (AAAPI) in its administrative appeal against the new guidelines for examining chemical-pharmaceutical patent applications. Iván Poli is also a highly regarded patent expert. On the trade mark side, Sergio Ellmann assisted Siegfried Holdings to draft an international coexistence settlement with a South American affiliate of Roemmers. Iris Quadrio is another go-to name for trade mark matters and acts alongside Juan López Mañán to provide ongoing advice to Cargill on trade mark prosecution and portfolio management. IP litigator Gustavo Giaysimply shines for his outstanding service and legal advice’; he paired up with Martín Chajchir to successfully represent Hasbro in its trade mark infringement action against Argentine toy manufacturer Ditoys relating to the “Transformers” mark. The group also draws on the expertise of senior of counsel Miguel O’Farrell, who is recommended for IP litigation, and patent specialist Ignacio Sánchez Echagüe.

IP boutique Ferrer Reyes, Tellechea & Bouche enjoys a strong reputation in the market for its trade mark expertise, and it also regularly advises on patent, design, copyright and contentious matters. Key partners Julia Elena Tellechea and Diego Bouché are both highly recommended for trade mark law, while Santiago Ferrer Reyes specialises in technology issues as well as anti-counterfeiting actions. Key clients include major multinational corporations operating in the pharmaceutical, telecoms, biotechnology and food and beverage sectors; AstraZeneca, Boehringer Ingelheim and Philips are representative names.

A ‘responsive, dedicated, strategic’, G. Breuer ranks highly among Argentina’s elite band of niche IP firms due to its ‘strong technical and market knowledge’. Particular praise is reserved for ‘stand-out IP specialist’ Jorge Otamendi, who is regarded by some as ‘the best of the best’ – his practice encompasses both patent and trade mark matters. The group also calls on the services of fellow senior names Pedro Breuer Moreno and Alejandro Breuer Moreno, as well as ‘rising star’ Agustina Martínez Estrada, who is recommended for trade mark law. Recent work includes representing Ditoys in a trade mark infringement case brought by Hasbro concerning the “Transformers” mark.

Hausheer Belgrano & Fernández’s exclusive focus on IP matters continues to pay dividends and the firm is widely lauded as an ‘efficient and effective team’, with ‘deep knowledge of the area’. The firm’s client list reflects a diverse array of industries and it regularly acts for small to multinational corporations in the life sciences, financial services and food and beverage sectors – representative names include Nestlé, P&G and Sanofi. Graciela Pérez de Inzaurraga manages the firm’s foreign clients department and is recommended for her broad practice spanning trade marks, copyright and patent protection and enforcement.

Mitrani, Caballero & Ruiz Moreno excels in transactional support matters, in line with the firm’s signature strength, but it also has strong capability in IP litigation and registering and protecting patents, trade marks, copyright and entertainment content. Department head Juan Carlos Ojam is a respected figure in the market with an established track record spanning the full breadth of IP matters, including arbitration. Among Ojam’s recent cases, he advised Emerson Network Power on the design filings arising from its rebrand to Vertiv; notably this work involved filings in fifteen jurisdictions. Mercedes Bullrich is also an active member of the team and successfully represented Facebook in a trade mark opposition case concerning the “thumb up” logo. Other representative clients include Nordstrom, Televisa and WhatsApp. Since publication, Juan Carlos Ojam, Mercedes Bullrich and much of the IP team have left the firm to combine with longstanding IP boutique Berton Moreno & Asociados; the new firm, Berton Moreno + Ojam, opened its doors on the 1st of November.

Sophisticated boutique firm Noetinger & Armando retains a strong focus on IP, technology, advertising, consumer and sports law, which translates into a specialist practice with high-end experience in niche areas such as image rights and technology transfer. It also advises on traditional trade mark, patent and copyright matters, including prosecution, portfolio management, enforcement and litigation. Senior figure Fernando Noetinger is seen by many as a ‘reference in the area’. The group also includes IP and sports law expert Matías Noetinger and Miguel Armando, who has a generalist practice covering IP, advertising and consumer law.

Long-established IP boutique Richelet & Richelet remains a prominent market player under the guidance of respected senior partner Ricardo Richelet. Over the past year, the practice had a strong showing in the technology area but it also regularly handles patent, trade mark and contentious work for companies in the pharmaceutical, sports and telecoms spheres. IP litigation is a mainstay of the firm and it is currently involved in several contentious patent matters relating to the joint ministerial resolution, issued by the PTO and the ministries of industry and health, which looks to impose limitations on the subject matter that can be patented in the pharmaceutical field. Other key names are Gastón Richelet and Roberto Gustavo Parretta, who are recommended for patents and trade marks respectively.

Over the past year, Allende & Brea’s technology expertise generated a significant volume of work and it advised on a steady stream of IP matters relating to domain names, software, database law and data protection. Group head Pablo Palazzi is widely admired for his niche strength in internet law and provides ongoing advice to several technology giants on trade mark protection from infringers and cyber squatters – including Facebook, Instagram and LinkedIn. Among its work for clients outside the IT industry, the team continues to advise Marriot International on the prosecution and enforcement of Delta Hotel trade marks. Recommended associate Marco Rizzo Jurado provides capable support.

The ‘timely and available group’ at Baker McKenzie provides ‘good sensible advice’ and ‘real value for money’. Led by the ‘professional, personable and very responsiveBernard Malone, the team acts for a strong stable of multinational clients on trade mark and patent prosecution, IP portfolio management and contentious matters. Recent work includes representing Vodafone Group in litigation seeking the cancellation of a trade mark registered in bad faith. It also advised Caterpillar on two trade mark opposition cases. Other representative clients include Citigroup, Nissan and Warner Bros. Associate Maria Paula Bassi is ‘very strategic’ and is also recommended.

A ‘first choice for complex cases’, Beccar Varela provides ‘very high levels of service’. Jointly led by Emilio Beccar Varela, who is highlighted for his ‘higher knowledge and experience in the field’, and the ‘very objective and always availableFlorencia Rosati, the group has strong expertise in trade mark, copyright, patent and industrial designs. Recent highlights include advising Samsung Electronics Argentina on its trade mark opposition action against Claro Argentina concerning the “be smart” slogan. Other recent clients include American Airlines, Colcar Merbus and Sancor Seguros.

In 2017, Berton Moreno & Asociados boosted its team with the hire of IP expert Ricardo Amigo from Brons & Salas. The IP boutique now counts six partners among its ranks including seasoned specialist Alberto Berton Moreno and key contact Alberto Berton Moreno Jr. The firm acts on the full scope of IP issues, with expertise in trade marks, patents, industrial designs, copyright and plant varieties. Major Argentine and multinational companies regularly instruct the firm to protect their IP portfolio in Argentina and worldwide, with Oracle, Claro and Cervecería Quilmes among them. Since publication the firm has combined with the IP team of Mitrani Caballero & Ojam to establish Berton Moreno + Ojam; the new firm opened its doors on the 1st of November.

IP boutique Palacio & Asociados enjoys a long-standing reputation for its strong expertise in trade mark and patent prosecution and litigation, particularly for its activities in the life sciences, TMT, electronics, healthcare and retail sectors. Among its recent work, star litigator Mingo Palacio teamed up with trade mark specialist Diego Palacio and litigation team lead Juan Manuel Monfort to advise Breitling Montres in litigation before the Argentine Customs Office seeking to prevent the arrival into Argentina of counterfeited goods. Managing partner Héctor Palacio and Mercedes Durlach are also key names.

Pérez Alati, Grondona, Benites, Arntsen & Martínez De Hoz, Jr’s specialist IP unit PAGBAM IP is now led solely by Fernando Alonso, following the departure of former co-head Dámaso Pardo, who was appointed president of the Argentine Trademarks and Patents Office in 2016. However, the promotions of Julio Lago and Santiago Fiorito to partner go some way to fill the gap at top level. Highlights included successfully defending Laboratorios Beta in patent case brought by Eli Lilly, which led to the country’s first annulment of a patent for a pharmaceutical product. On the trade mark side, the firm manages Google and Red Bull’s trade mark portfolios in Argentina.

Estudio Chaloupka scores highly for its ‘responsive and committed professionals’ and ‘clear and precise advice’. Among the names to note, patent head Claudia Serritelli ‘seeks to meet demands within the shortest time possible’, while foreign trade mark department lead Paula Galván ‘instils confidence’. In a significant piece of litigation, the firm is representing the plaintiffs (Bridgestone Firestone North American Tire and Jeyes Group) in various court actions against the Argentine Patent Office concerning the interpretation of Article 5 of Argentine patent law. It also advised CrossFit on several infringement matters relating to the use of the “CrossFit” mark.

Fernández Lacort Lawyers’ recent caseload included representing Mundo Marino in its multi-jurisdictional trade mark opposition case against Sea World, which was settled through a coexistence agreement. On the non-contentious side, the firm manages Alticor’s trade mark portfolio in Argentina. The group also has strong expertise in patents, designs and domain names under the leadership of founding partner Claudio Fernández Lacort. Other representative clients include BBVA, Eyeworks Argentina and Jean Paul Gaultier.

The Argentine office of Spanish IP heavyweight Herrero & Asociados demonstrates a ‘thorough knowledge of IP matters’ and provides ‘efficient, effective and business-oriented advice’. Ariel Juan Ibañez heads the local team and is ‘diligent and meticulous’. The group recently represented Christian Dior Couture in several cases concerning its Argentine licence agreement. Airbus, Billabong and LinkedIn are also clients.

Referral favourite Litvin Legales impresses its international law firm partners with its ‘quick, efficient and relevant guidance’ and its ‘strong legal and commercial understanding’. In particular, founding partner Melisa Litvin attracts praise for her ‘immense knowledge and creativity’. Buldey Company is a key client and the firm recently represented it in IP litigation against Unilever. The specialist boutique also advises on patents, trade secrets, copyright issues, domain names and e-commerce matters.

In April 2016, Zang, Bergel & Viñes Abogados boosted its IP practice with the hire of senior associate María del Carmen Mastronardi from Gordó Llobell & Associates. Carlos Castrillo continues to head the team and successfully advised Coppel in overturning objections to a trade mark it was looking to file. Other representative clients include Alto Palermo and Farmacias del Centro.

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