Hoet & Partners

Hoet & Partners is an IP boutique specialising in contentious-administrative work and strategic portfolio management. The firm acts as a local partner for global corporations and international law firms, navigating the regulatory hurdles created by the reinstatement of the 1955 Industrial Property Law. The team provides brand surveillance and anti-piracy enforcement for major global companies, managing market investigations, cease-and-desist campaigns and coexistence agreements to resolve similarity disputes, and also handles large-scale trademark migrations and recordals, while the international department manages cross-border prosecution across various Latin American and Caribbean jurisdictions. Co-managing partner Patricia Hoet Limbourg operates from the US as the primary contact for international clients, bringing over 25 years of experience to advice on market-entry strategies and high-volume portfolio recordals for the retail and sportswear sectors. Fellow co-managing partner Alicia Molero Morán is based in Caracas and specialises in trademark oppositions and administrative proceedings, notably those involving the Venezuelan Trademark Office (SAPI), alongside managing copyright filings for international sports associations. Joaquín Núñez Landáez leads the litigation department with a focus on patent defence, internet rights and trademark enforcement, frequently representing pharma and tech clients in landmark appeals that set legal precedents. The practice further includes expertise in digital rights, trade secrets and data protection, covering domain name recovery and the drafting of work-for-hire agreements for the fintech and advertising sectors. Other key team members include associates María Victoria Salcedo, who provides procedural support for licensing and the protection of IP rights, and Unai Berecibar Quintana, who focuses on technical patent matters and creative rights assignments.