The advertising disputes team at DLA Piper LLP (US) sits within its IP and technology group and advises global clientele on false advertising disputes, regulatory investigations and Lanham Act cases. The team is well-equipped to handle cases involving advertising claims which intersect with trade mark and patent litigation. San Diego-based Melissa Reinckens is a name to note on the team, handling advertising and trade mark disputes, she is a go-to lawyer for false advertising matters and regulatory challenges by the FTC and FCC. Tamar Duvdevani chairs the team in New York handling a mix of IP and advertising claims.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Key clients
- Colgate-Palmolive Company/ Hill’s Pet Nutrition
- Nike, Inc.
- International Code Council, Inc.
- Iovate Health Sciences International, Inc.
- Hyper Skin Inc.
- James Hardie Industries plc
- Maneuver Marketing
- Vertex Pharmaceuticals
- ASTM International
- General Cigar Company, Inc.
- Tigercat International Inc.
- Home Depot, Inc.
Work highlights
Represented Hill's Pet Nutrition in a false advertising and civil conspiracy class action lawsuit brought by grain-free dog food company KetoNatural seeking over $2bn in damages.
Represented Apple in a NAD challenge involving claims related to AI.
Represented Nike in a trade mark and false advertising case brought by Nike against resale platform operator StockX.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Tamar Duvdevani
Other key lawyers
Melissa Reinckens