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Simpson Thacher & Bartlett LLP

Simpson Thacher & Bartlett LLP

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United States • Media, technology and telecoms

Advertising and marketing: litigation

Simpson Thacher & Bartlett LLP recently expanded its advertising litigation team with the arrival of Laura Brett as the group’s new practice head in May 2025, following her previous work at the NAD. She has brought expertise in advertising law and NAD cases to the group, often representing clients in the pharmaceuticals, life sciences, retail and technology industries.
Legal 500 Editorial commentary

Accolades

Client satisfaction: Sector knowledge

Testimonials

Collated independently by Legal 500 research team.

  • ‘The addition of Laura Brett, the former Vice President and New York Office Leader of BBB National Programs’ National Advertising Division (NAD), brings specialized, insider NAD knowledge and experience to Simpson Thacher.\'

  • ‘It's great for Simpson that they've added Laura to the practice. I've always thought highly of Laura as NAD director.'

  • ‘I really only know the ad lawyers at Simpson (Lynn Neuner and Laura Brett) based on reputation, committee and conference work, and Laura's prior position at NAD. These lawyers are very well-regarded in the ad law bar and I think the world of them, but I can't comment on their work as client or even as an adversary.'

  • ‘It has been more than 5 years since I've had any interaction with this team, so am not in a position to evaluate.’

Key clients

  • Bayer AG
  • Pfizer
  • Travelers

Work highlights

Advising Bayer in wins in NAD challenge and NARB appeal regarding OLLY’s Kids Chillax
Advising Travelers in an unfair competition law claim alleging inaccurate home replacement cost estimates
Advising Pfizer in a NAD challenge regarding BridgeBio Pharma’s claims for its prescription drug medication Attruby

Lawyers

Firms to watch

Practice head

Laura Brett; Jonathan K. Youngwood