Excelling in handling NAD claims, Loeb & Loeb LLP is a go-to firm for advertisers and brands for advertising disputes. It aids clients with novel and complex claim substantiation issues and has advised on a number of different issues from AI to green claims and consumer surveys. The team is well-versed in representing advertisers as both plaintiffs and defendants in Lanham Act litigation related to false or misleading advertising and IP claims. David Mallen leads the New York team, leveraging his experience as a former deputy director of the NAD to advise on claims before the NAD and FTC investigations. The Chicago team is headed up by Tom Jirgal who is well-versed in handling advertising litigation for consumer goods, communications, entertainment and food industries. Libby O'Neill is part of the Chicago team and represents clients before the NAD and assists with claim substantiation.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Loeb & Loeb provides strategic legal advice tailored to the specific needs of the business. It has a strong understanding of the market segments and industries with which they work. I view it as providing a real competitive advantage to its clients. I have not worked with another firm that has a better understanding of its clients' business objectives.’
‘I have worked primarily with Ken Florin and Tom Jirgal. No lawyers are more knowledgeable about the law, relevant market segments and companies and they always provide excellent business actionable advice. They really make me feel that I am their only client regardless of how busy I know they are. I have worked with them for a number of years and with a number of different companies precisely because of these attributes. ’
‘Excellent attorneys with a strong practice in advertising, particularly for technology clients. The attorneys know their clients' business which makes them effective and efficient advocates.’
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
David Mallen; Tom Jirgal
Other key lawyers
Ken Florin; Libby O'Neill