New York-based firm Patterson Belknap Webb & Tyler LLP has a wealth of experience handling advertising litigation for global multi-jurisdictional brands and companies. The team is sought out by clients from a broad range of industries including pharmaceuticals, food and beverage, cosmetics, apparel and telecoms. It has been active in handling class actions on behalf of brands as well as aiding with claims substantiation, regulatory compliance and advertising clearance. Steven Zalesin spearheads the group and is an expert in false advertising, IP and commercial disputes. He has represented both plaintiffs and defendants at trial and appellate courts and is regularly sought out by consumer product companies for representation in false advertising cases. Jane Metcalf is a key name to note, she aids clients with litigation involving FDA-regulated products and consumer class actions. Litigation specialist Joshua Kipnees focuses on representing pharmaceutical, dietary supplement and cosmetics clients in advertising claims.
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Client satisfaction: Lawyer & team quality
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Testimonials
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- Joshua Kipnees and his team at Patterson Belknap are our go-to outside counsel for advertising, marketing, and litigation. They are incredibly responsive and commercial on class actions, FDA, FTC, CBP, NAD, and antitrust concerns, ingredient litigation, and risk mitigation advice.
- Joshua Kipnees's client hands are second to none. He knows exactly how to staff all matters and consistently turns around work product promptly, being sensitive to working with a global business across time zones. We know we can trust Josh completely to quickly and discretely settle and bring cases to maintain our luxury position. There is no challenge too great for Josh to solve with his superior mix of advocacy, litigation, and negotiation skills. Josh consistently has our company and its in-house lawyers' best interests in mind, always treating us as co-counsel and elevating our success as in-house lawyers within our organization. Josh adds value every step of the way.
Key clients
- Abbott Laboratories
- The Clorox Company
- The Coca-Cola Company
- The Hershey Company
- InComm Payments
- Kenvue Inc.
- Pathward
Work highlights
Represented Coca-Cola in actions brought by an environmental group alleging that Coca-Cola advertises itself as a sustainable company yet its plastic packaging causes pollution.
Represented Kenvue in a putative class action challenging the labeling and dosing of Zarbee’s melatonin gummies for children.
Represented InCOmm in obtaining a dismissal of a putative class action complaint, in which the Plaintiff alleged that InComm’s Vanilla Prepaid Gift Cards were deceptively marketed.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Steven Zalesin
Other key lawyers
Jane Metcalf; Joshua Kipnees