Greenberg Traurig advises clients on building, protecting, and managing global trademark portfolios. The firm counsels on trademark selection, clearance, registration, maintenance, licensing, and enforcement, as well as related matters involving domain names, advertising, and social media. The practice also assists with trademark issues arising in corporate transactions, including M&A and asset restructuring. Based in Orange County, Susan Heller co-chairs the global trademark & brand management group and advises on the management and enforcement of worldwide trademark, copyright, and domain name portfolios, as well as trademark due diligence in M&A transactions. Joel Feldman, also co-chair in Atlanta, advises on licensing and transactional frameworks for the commercialisation of trademark and copyright assets. Candice Kim focuses on the clearance, procurement, maintenance, licensing, and monetisation of intellectual property rights.
Legal 500 Editorial commentary

Accolades

Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency

Testimonials

Collated independently by Legal 500 research team.

  • ‘The GT trademark team has really learned our business, though they are outside counsel, they have become trusted partners, and may as well be in-house in the trenches with us on various matters. They are responsive, experts in the area, and understand our tolerance for risk. It is a pleasure to work with them. ’

  • ‘Joel Feldman makes the team run. He leads the group, and even though I know he's got many clients pulling him in many directions, he can make you feel like you are his only client/top priority. As with the rest of the GT team, Joel in particular, is an expert in the field and has made a point to fully understand our business and risk-tolerance levels. ’

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Work highlights

Representing Caesars Entertainment Corp., in connection with the management of its worldwide trademark portfolio.
Managing Margaritaville’s global trademark portfolio of more than 1,100 applications and registrations, handling all aspects of clearance, prosecution, registration, and ongoing maintenance.
Serves as lead global counsel to Solo Brands.
Practice head

Susan Heller; Joel Feldman; Candice Kim

Other key lawyers

Steve Baird;  Mark Galis;  Rob LeBlanc;  Eric Maiers;  Jeff Dunning