
VISCHER stands out for its handling of digital transformation, cloud adoption and data governance across Switzerland’s most regulated and technology-driven sectors. The team is regularly engaged on mandates involving cutting-edge technologies, including AI development, cybersecurity innovation and large-scale cloud migrations. The practice is led by Rolf Auf der Maur, noted for his work on digitalisation, online business models and media regulation, alongside David Rosenthal, a leading authority on data law, GDPR, AI and complex IT and cloud projects, who also represents clients in technology-related arbitration. They are supported by the ‘deeply intelligent’ Elias Mühlemann, whose expertise spans regulatory aspects of TMT, cloud-based service offerings and digital copyright. Samira Studer is another ’standout’ individual, called upon for her knowledge of the Swiss Data Protection Act and GDPR.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- ‘Subject matter expertise, availability, quality of work and industry-leading regarding AI-related legal matters.’ \n‘Very particular know-how in informatics rights and property rights. Very good collaboration within the team, at both senior and junior level!’ \n‘David Rosenthal and Elias Mühlemann are very intelligent persons, offering strategic thinking, adept at rhetorical fights in negotiations, deeply informed about all the psychological and legal possibilities in discussions.’ \n‘I appreciate David Rosenthal's broad cross-domain expertise in IT, data protection law and business. He thinks in an interconnected way across all three domains and is clearly the best data protection expert in Switzerland.’ \n‘The Vischer team is knowledgeable and highly responsive. We have worked on a couple of dozen assignments together and we truly trust them.’ \n‘David Rosenthal and Samira Studer are among the standouts, and we work regularly with them.’ \n‘I particularly appreciate their political perspective beyond the mere legal questions, making them good advisors also in legislative procedures. They have a very good understanding of digital business models.’ \n'Rolf Auf der Maur has business acumen, clear communication, and diplomatic skills.'
Key clients
- ETH AI Centre
- Netflix
- SIX Group
- Swisscom
- Raiffeisen
- Migros Bank
- Implenia
- CH Media TV
- Allianz
- Ringier
- Additiv
Work highlights
Provided legal advice required by ETH AI Centre to train the first open-source large language model in Switzerland in compliance with Swiss data protection and copyright law.
Negotiated the AI clauses of a broad content licensing for all Swiss universities with a major publisher.
Advised Bucher Industries and others on the implementation of the EU Data Act.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.

Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Elias Mühlemann
Practice head
Rolf Auf der Maur; David Rosenthal
Other key lawyers
Christian Wyss; Elias Mühlemann; Jonas Baeriswyl; Lucian Hunger; Samira Studer; David Koelliker

