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CMS von Erlach Partners Ltd.

CMS von Erlach Partners Ltd.

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Switzerland

3

Intellectual property

CMS von Erlach Partners Ltd. displays robust capabilities in trade mark portfolio management, brand enforcement, advertising and unfair competition, and also IP-related regulatory frameworks. The group is co-chaired by Simone Brauchbar Birkhäuser, who provides ‘excellent advice’ on trade mark strategy,  enforcement and brand protection for major consumer, luxury and entertainment clients, and Dirk Spacek, who steers software and technology transactions, cloud and licensing mandates and wider digital business models.
Legal 500 Editorial commentary

Accolades

Client satisfaction: NPS ®

Testimonials

Collated independently by Legal 500 research team.

  • ‘Simone Brauchbar Birkhäuser provided excellent advice, which was very relatable and easy to execute.’
  • ‘The practice stands out through deep industry expertise, pragmatic solutions and a collaborative team culture that ensures clients receive efficient and tailored advice.’
  • ‘The individuals I work with impress through their exceptional commitment, commercial mindset and ability to deliver clear and pragmatic advice, even in complex situations.’
  • 'A responsive and reliable team.'
  • 'This practice is unique in combining deep expertise with a commercial, solutions-focused mindset.'
  • ‘Simone Birkhäuser Brauchbar is a very client-oriented partner with high-level knowledge within the industry and adjacent areas. Always timely and pragmatic!’

Key clients

  • Schweizerische Mobiliar Holding AG
  • Microsoft Switzerland Ltd LiabCo.
  • Bruker
  • Global Legal Entity Identifier Foundation
  • Near Foundation
  • N-Dream AG
  • Aon Schweiz AG
  • UCB
  • Luzi AG

Work highlights

Assisted Luzi in a multi-jurisdictional trade mark conflict against a cosmetics provider in Malaysia and the EU.
Assisted Schweizerische Mobiliar Holding by advising on all software licensing matters from various international IT providers.
Assisted RTB House by advising on the Swiss legal implications of its digital advertising business model.
Practice head

Simone Brauchbar Birkhäuser; Dirk Spacek

Other key lawyers

Olivia Zingg; Aline Steffen-Züger

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