Bae, Kim & Lee LLC‘s TMT team is well-equipped to advise a wide array of industries, including social media, artificial intelligence, and e-commerce, on a variety of mandates. Group head Taeuk Kang is the key adviser to domestic and international clients on a wide scope of TMT areas, including the data protection, AI, and gaming sectors. Kwang Hyun Ryoo is well known in the market for telecom regulation, data protection, and online platform work, while Ji Yeon Park chiefly focuses on broadcast and emerging technology regulations. The team also benefits from Juho Yoon’s personal and credit information security expertise.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Jong Yoon Kim uses his in-depth product knowledge to ensure that his advice is consistent across matters, or distinguished based on specific factors to our business. This adds an extra dimension to his rigorously well-thought-out and clearly communicated legal assessment.’
  • ‘The differentiating factor in my experience between Bae Kim & Lee LLC and competitors is the degree of practicality in their product. Their in-depth legal knowledge is clear, but the added value comes from their ability to contextualise the legal theory and offer practical mitigations to legal risk.’
  • ‘Juho Yoon stands apart. He is extremely responsive and business-focused in his legal advice. He is a great partner.’
  • ‘They are incredibly responsive, sophisticated, and provide good value.’
  • ‘The individuals at Bae, Kim & Lee LLC are distinguished by their professionalism, strategic insight, and strong client focus. They are not only highly knowledgeable in their fields, but also proactive in anticipating issues and offering practical solutions.’
  • ‘The TMT practice at Bae, Kim & Lee LLC stands out for its deep industry knowledge and practical approach to complex legal issues. The team combines strong legal expertise with a clear understanding of local regulations and business realities, which is critical for clients navigating Korea's fast-evolving technology and media landscape.’

Key clients

  • Meta Platforms, Inc.
  • Netflix, inc
  • Johnson & Johnson (Kenvue)
  • DeepSeek
  • AliExpress
  • Bytedance Ltd.
  • Coupang
  • Beijing Roborock Technology Co., Ltd.
  • LG Uplus
  • Korea Telecom

Work highlights

Advised on platform regulation and data privacy issues arising from investigations into TikTok Lite by the KCC and PIPC, helping ensure continued service in Korea amid growing regulatory scrutiny.
Advised on data privacy and AI governance issues in connection with the PIPC’s investigation into DeepSeek, facilitating a cooperative resolution that led to the service’s voluntary suspension and planned relaunch in compliance with Korean regulations.
Advised on privacy compliance and regulatory defense for Netflix in Korea, successfully resolving numerous investigations by agencies such as the PIPC and KISA without penalties amid increased scrutiny tied to its expanding service offerings.

Lawyers

Leading partners

The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Practice head

Taeuk Kang

Other key lawyers

Kwang Hyun Ryoo; Ji Yeon Park; Juho Yoon; Jong Yoon Kim