
Testimonials
Collated independently by Legal 500 research team.
‘They are incredibly responsive, sophisticated, and provide good value.’
‘Juho Yoon stands apart. He is extremely responsive and business-focused in his legal advice. He is a great partner.’
‘The differentiating factor in my experience between Bae Kim & Lee LLC and competitors is the degree of practicality in their product. Their in-depth legal knowledge is clear, but the added value comes from their ability to contextualise the legal theory and offer practical mitigations to legal risk.’
‘Jong Yoon Kim uses his in-depth product knowledge to ensure that his advice is consistent across matters, or distinguished based on specific factors to our business. This adds an extra dimension to his rigorously well-thought-out and clearly communicated legal assessment.’
‘Ji Yeon Park is a highly distinguished expert in broadcasting, telecommunications, and personal data protection law. Since 2014, she has played a central role in regulatory approvals for IPTV and cable operators in Korea, has contributed significantly to the enactment of the Unified Broadcasting Act, and M&A approvals in the broadcasting and ICT sectors.’
‘The TMT practice at Bae, Kim & Lee LLC stands out for its deep industry knowledge and practical approach to complex legal issues. The team combines strong legal expertise with a clear understanding of local regulations and business realities, which is critical for clients navigating Korea's fast-evolving technology and media landscape.’
Key clients
- Meta Platforms, Inc.
- Netflix, inc
- Johnson & Johnson (Kenvue)
- DeepSeek
- AliExpress
- Bytedance Ltd.
- Coupang
- Beijing Roborock Technology Co., Ltd.
- LG Uplus
- Korea Telecom
Work highlights
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Taeuk Kang
Other key lawyers
Kwang Hyun Ryoo; Ji Yeon Park; Juho Yoon; Jong Yoon Kim

