Reputed within the tech, life sciences, media, consumer products and energy sectors, CMS provides ‘business-oriented solutions’, offering a comprehensive IP service, from the protection of IP as trademarks, patents, copyright and designs, to advising on IP strategy, managing transactions and enforcing rights. Sheena Jacob heads the team, recognised for her ’extensive knowledge, pragmatic outlook, and unwavering professionalism’ and is equipped to handle the full gamut of IP and trademark transactions.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘I work predominantly with Sheena Jacob. Sheena is a very experienced attorney, with a practical mindset. She focuses on the needs of the client and how to get there. She is well-known in the Singapore TM community and uses that local knowledge to get things done. And, for someone with her experience and background, her rates are quite reasonable. Sheena is a real pleasure to deal with.’
  • ‘CMS in Singapore provide counsel all the way from clearance, through TM filing and prosecution, up to managing oppositions and cancellations in the TM Office. They have excellent local legal knowledge, and always put the business needs of the client first.'
  • ‘I work with Sheena Jacob. Sheena's expertise and dedication make her outstanding in her practice.’
  • ‘CMS is a multinational firm with offices across the globe, offering expertise that we can tap into from nearly every continent.’
  • ‘Sheena Jacob has been our primary contact at CMS Holborn Asia, and she is notable for her extensive knowledge, pragmatic outlook, and unwavering professionalism. Her ability to offer concise, strategic counsel that is suited to the business environment of each client, particularly in intricate, international trademark issues, is what makes her unique.'
  • 'Because of their team's dependability, responsiveness, and organisation, collaboration is simple and productive. CMS takes a clear and focused approach to every issue, whether it is assisting clients with filings, managing Registry objections, or offering guidance on enforcement tactics.'

Key clients

  • Hegen
  • Warner Bros. Discovery
  • Aim Biotech
  • Motion Picture Licensing Company
  • Teva Pharmaceutical
  • Dentsu UK Limited
  • EFG Bank
  • SITA
  • FremantleMedia Group Limited
  • Opus 2 Magnum Holdings Limited

Work highlights

Advised Warner Bros. Discovery on the launch of their HBO MAX streaming service in the Asia Pacific region.
Advised Hegen, an award-winning consumer goods company who recently won the WIPO-IPOS IP For Innovation Award for the best IP Strategy in August 2024, as their global IP counsel and strategic manager of their international patent, trademark, copyright and design portfolios.
Advised Motion Picture Licensing Corporation in relation to the new copyright regulations in Singapore that came into force in May 2024.
Practice head

Sheena Jacob