Reff & Associates SCA presents a TMT department with notable experience in digital services, namely data protection, e-commerce, and digitalisation, with remarkable skill in regulatory compliance. The team is coordinated by Georgiana Singurel, who focuses on regulatory compliance and commercialisation. Other key members are Silvia Axinescu, proficient in digital transformation and a certified privacy professional (CIPP/E), and Andreea Zaharia and Corina Damaschin, who bring forth consumer protection expertise.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Testimonials
Collated independently by Legal 500 research team.
- Very professional team, extremely well prepared, focused on the client and doing things right.
- ‘Silvia Axinescu and Corina Damaschin in particular demonstrated outstanding expertise and dedication that set them apart from lawyers we've worked with at other firms. They impressed us by bringing exceptional attention to detail and technical balance, and by balancing deep legal knowledge with practical business considerations, resulting in contract provisions that were both legally sound and commercially workable. In particular, Corina’s patient and clear communication style was particularly valuable during tense negotiation periods, and her responsiveness to urgent inquiries gave us confidence throughout the process.’
- ‘In my opinion, the team combines deep industry knowledge with practical, business-oriented advice, making them truly stand out from other firms. They are innovative, responsive, and collaborative, focusing on delivering value.’
- ‘The individuals I have worked with are trusted advisors — clear, dedicated and proactive in anticipating our needs as clients.’
- ‘We were delighted with the services provided in terms of the quality of the team members involved, the fact that they have various fields of knowledge and they are very proactive and ready to find the best solution in the shortest period of time.’
- ‘The team is highly professional and well-trained, with deep expertise and a strong track record of delivering effective legal solutions. Their rigorous standards and attention to detail make them stand out compared to other firms.’
- ‘The individuals I work with consistently demonstrate professionalism, expertise, and a strong commitment to collaboration. What sets them apart is their proactive mindset, attention to detail, and ability to deliver high-quality results under pressure. I’ve especially valued their openness, reliability, and solution-oriented approach. Stand-out partners and associates bring not only technical excellence but also a genuine dedication to client success, making this team a pleasure to work with.’
- ‘This practice stands out for its ability to explain complex legal matters in a way that is clear and accessible to non-lawyers. The team's exceptional command of English ensures precise and professional communication. They are responsive and provide reliable advice not only on everyday questions but also on specialised, complex cases within the company. Their combination of practical, business-oriented guidance and deep legal expertise sets them apart from other firms. Potential clients would appreciate their ability to act not just as legal advisors, but also as trusted partners who truly understand their business needs.’
- ‘The individuals in this team stand out for their ability to communicate legal concepts effectively to non-lawyers, making complex matters easy to understand. Their professionalism, responsiveness, and willingness to go the extra mile make them different from competitors. They consistently provide thoughtful, well-informed advice tailored to the company's specific needs. Qualities such as reliability, clarity, and a client-first approach have been particularly valued.'
Key clients
- Banca Comerciala Romana (BCR)
- CEC Bank
- Auchan Romania
- Casa Pariurilor - Fortuna
- Creditexpress Romania
- Logicom Romania
- Moemax Romania
- Sport Time Trade
- Nestle Romania
- HP Inc.,
- NEPI Rockcastle PLC
- IKEA Romania
- Smart Soft Power
- Metso Romania
- Bitdefender Romania
- IPSO Agricultura
- Association of Business Service Leaders Romania (ABSL)
- PartnersApp
- PlanRadar
Work highlights
Provided legal assistance to Banca Comerciala Romana (BCR) to address regulations governing AI systems, particularly within areas such as fraud detection, credit scoring, and anti-money laundering (AML) monitoring.
Provided legal support to CEC Bank S.A. in a digitalisation initiative including the migration of critical IT systems and infrastructure to a cloud-based platform and the outsourcing of its core banking operations to Tech Machindra and Temenos AG.
Provided legal, tax, and cybersecurity advisory services to Auchan Romania as it explored strategic options for the development and potential commercialisation of an innovative artificial intelligence (AI) software solution.
Practice head
Georgiana Singurel
Other key lawyers
Silvia Axinescu; Andreea Zaharia; Corina Damaschin
