Hernández & Cía advises a broad client base spanning the technology, telecoms, retail and education sectors on consumer protection, advertising and regulatory compliance matters. The practice is jointly led by Carlos González Prada and Giancarlo Baella. González Prada advises on administrative and regulatory law issues, including sanctioning proceedings and the obtaining of licences and permits, while Baella is particularly active in matters involving AI, digital technologies and emerging regulatory frameworks. Senior associate Waldo Borda (competition, telecoms and IP) joined the firm in May 2025 from Miranda & Amado. However, fellow senior Carlos Holguín departed in July of the same year.
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Key clients
- Agenciaperu Producciones
- SBA Telecommunications
- Distribuidora Deportiva Puma
- Interseguro Compañía de Seguros
- Universidad Tecnológica del Perú
- Mayorsa
- DXN International Peru
- Procter & Gamble Industrial
- Gilat Networks Perú
Work highlights
Represented SBA in administrative and judicial proceedings related to regulatory matters in the telecoms infrastructure industry.
Represented Willax in an administrative proceeding initiated ex officio by the data protection authority.
Advised Consorcio Futbol Perú on consumer protection, personal data and advertising requirements.
Practice head
Carlos González Prada; Giancarlo Baella
Other key lawyers
Waldo Borda