Advising on a domestic and international scale Lex Legal Practice (Solicitors & Attorneys) 'offers solutions that are both legally sound and commercially viable' to clients within the technology, media, and telecommunication sphere. Of recent note, the team has been engaged by the Ministry of Information Technology and Telecommunication in Pakistan on matters relating to updating technology law. Asad Salahuddin heads up the department, with expertise in digitising financial payments domestically. Supporting the team further, Rubab Cheema's recent work includes working with crypto derivatives, and the practice is noted for its expertise in fintech transactions, digital banking, and AI.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: NPS ®
Testimonials
Collated independently by Legal 500 research team.
‘The team brings a strong understanding of our industry’s regulatory and commercial landscape, ensuring advice is always tailored, efficient, and relevant. With a centralized relationship manager and clear communication protocols, their responsiveness and turnaround times have consistently exceeded expectations. Rather than merely flagging issues, the firm is proactive in identifying legal risks early and proposing practical pathways forward.'
‘What makes Lex Legal’s practice unique is its strong focus on delivering technically sound yet commercially practical solutions, especially in complex areas like tax structuring, SBP compliance, and cross-border financing. Unlike many firms that offer standard answers, their advice is tailored to our operating realities and delivered with clear, actionable steps.'
‘Among the individuals at Lex Legal, Asad Salahuddin is the stand-out partner we rely on most. His combination of deep technical expertise, commercial awareness, and personal commitment to delivering practical, clear solutions sets him apart from many peers. He remains closely engaged, responds promptly, and acts as a trusted sounding board for sensitive and high-value matters.'
‘They’re just faster, more responsive, and way easier to work with than most firms. Super flexible, and you never feel like you’re being billed for every second. They feel more like part of your team than an outside advisor. They’re genuinely invested in what we’re building, and that kind of consistency and attention is rare.'
‘What makes the individuals I work with truly stand out is a shared commitment to clarity, responsiveness, and strategic foresight. Among them, Lex Legal has been instrumental. Their team brings not only deep legal expertise but also a commercial sensibility that’s rare in legal counsel. They’re not just advisors—they act as partners who anticipate risk, offer practical solutions, and help us move quickly without compromising on compliance.
‘The team is honestly top class. Asad Salahuddinis always calm even when we are not, very sharp and clear-headed and doesn’t waste time complicating things and just gives practical advice that actually works.'
Key clients
- Abhi Fintech Ltd
- Abhi Limited
- Bridgelinx Tech Private Limited
- Hubx Yazılım Hizmetleri A.Ş.
- Samaa TV UK
- Zarea Limited
- Edufi Private Limited
- North Hill Studios
- Yango
- Seedcred Financial Services Limited
- Ping Pong
- AI-Ponics Private Limited
Work highlights
Advising Yango on the various digital payment solutions available under the laws of Pakistan.
Advised Nymard on the provision of a payment card management solution for HugoBank.
Advised MCB Bank on the cross-border procurement and deployment of an AI-powered fraud prevention system to be deployed within the digital payment rails of the bank, in compliance with the regulatory directives of the State Bank of Pakistan.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Rubab Cheema
Practice head
Asad Salahuddin
Other key lawyers
Rubab Cheema