
- Profile
Testimonials
Collated independently by Legal 500 research team.
‘I am impressed by the lead director Kelly Hudson who is client friendly and market aware.’
'McDaniel are unique because they are a small, boutique firm which operate exclusively within the bounds of their specialty. They take an innovative, commercial approach to the advice they give and keep their focus on the client’s commercial aims.'
'We enjoy working with McDaniels because of their specialism and diverse and complex range of work right across the IP spectrum. They will always look to go the extra mile to try to assist where they can. They have a hands-on practical approach to intellectual property as a commercial issue rather than looking purely at the law. Finding solutions is in their DNA.'
Key clients
- Damian Evans Design Limited
- Rubbaglove Limited
- Hairjamm PTY
- Fairfax & Favor Limited
- Teemo Designs Limited
- HaynesPro B.V Limited
- William Welch Designs
- Pink Boutique Limited / Rowen Homes Limited
- National Examination Board in Occupational Health & Safety
Work highlights
- Representing Damian Evans Design Limited in complex negotiations related to a High Court claim concerning the interpretation of a contract, letter of understanding, and deed of variation which govern the licensing arrangement.
- Representing HaynesPro B.V Limited which is the defendant in an issued claim in respect of copyright infringement brought by Jaguar Land Rover.
- Advised a designer in respect of a claim over ownership of copyright in fonts in which the client was successful and now pursuing underpayment of royalties in respect of those fonts.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Practice head
Kelly Hudson; Adam Turley