Hudson Gavin Martin’s IP group is recognised for its expertise in trade marks and brand strategy, complemented by broader support on IP protection, structuring, and commercial agreements. Team head Jason Rudkin-Binks is a leading name for brand development, protection, and commercialisation matters. Tim Mahood contributes strong commercial litigation skills, and advises on business strategy and operations, while Caitlin Hadlee specialises in entertainment and technology disputes.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®
Testimonials
Collated independently by Legal 500 research team.
- ‘Jason Rudkin-Binks provides global expertise that matches our international intellectual property needs. He is fast, responsive, and keeps us well-informed throughout the trade mark process.’
- ‘Tim Mahood combines deep intellectual property litigation knowledge with practical, results-focused advice. He tempers strict legal analysis with commercial pragmatism to resolve disputes effectively.’
- ‘They are consistently clear, responsive, and practical. Their advice is easy to digest, and they always provide concrete next steps that fit our business.’
- ‘They are approachable and hands-on, with deep expertise in intellectual property. You feel you are getting real partner-level attention rather than being passed to junior team members.’
- ‘They are highly commercial, responsive, and thoughtful. They take the time to understand the “why” behind our requests, and they act like a true partner to our business.’
- 'Jason Rudkin-Binks and his team feel like true partners in shaping the best approach.'
- 'Most firms can feel stuffy or superior. Jason Rudkin-Binks and the HGM team are the opposite—friendly, supportive, and thorough, with advice that’s clear and easy to use.'
- 'What sets HGM apart is how they work with us to solve problems. Their advice is always practical and business-ready.'
Key clients
- One New Zealand Group Limited
- Genesis Limited
- The Collective
- Legend Story Studios
- Vector
- NIWA
- IAG New Zealand (IAG NZ)
- APRA New Zealand
- Loyalty Solutions Limited
- University of Otago
- Nurox Hydrothermal Limited
- Tahi Estate
Work highlights
Advised ONE NZ on its re-brand from Vodafone NZ.
Advised AgriZero in relation to various investments it is making in methane-inhibiting technologies and assessment of the underlying IP.
Advising OneMusic (APRA New Zealand) on the enforcement of APRA and Recorded Music NZ’s public performance rights and secure licences from business owners who want to enjoy the benefits of music use, and assisting it with enforcement action required to ensure artists receive the royalties they deserve.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Jason Rudkin-Binks
Other key lawyers
Tim Mahood; Caitlin Hadlee