
Hudson Gavin Martin specialises in technology, media, and IP matters. The data protection offering at the firm is focused on disruptive technologies and businesses, with expertise across various sectors, including telecoms, fintech, digital health, and e-commerce. The team is regularly engaged by both providers and users of technology and data solutions for its in-depth understanding and expertise throughout the market. Simon Martin heads the practice and brings expertise in commercialising data, while Edwin Lim is noted for his work in cyber-risk matters.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®
Testimonials
Collated independently by Legal 500 research team.
- 'Edwin is a cool, confident advisor during a crisis.'
- 'Hudson Gavin Martin's specialist focus on technology provides clients with deep industry knowledge and practical, commercially-oriented legal advice.'
- 'I have been impressed with Simon Martin's consistent ability to be more than just a legal advisor; he has become a strategic partner deeply invested in his clients' success.'
- 'Subject matter experts. Accessible and have a good understanding of our needs!'
- 'In the market, Hudson Gavin Martin has a rock-solid reputation. Their ability to understand our needs as a growing business and translate that into solid legal strategies makes them a go-to partner we trust to have our back.'
- 'Anchali Anandanayagam is a fantastic lawyer to work with in this area. She is highly responsive and an expert in this field. She and her team provide timely and very commercial advice to assist their clients.'
- 'Simon Martin is knowledgeable, experienced and practical.'
- 'I've worked directly with Anchali Anandanayagam and Samuel Choi. I couldn't ask for more with regard to how they engage. I feel valued and a priority, they are responsive, seek to understand and talk in a collaborative way to get the most from the conversation rather than telling.'
Key clients
- Vector
- Cucumber Ltd
- Dromorne Group
- Television New Zealand Limited (TVNZ)
- Milford Asset Management
- Foodstuffs North Island
- Xero
- Loyalty Solutions Limited
- Bank of New Zealand
- One New Zealand
Work highlights
Advised Television New Zealand on the procurement and implementation of its business-critical streaming platform, including the protection of the vast data ingested by the platform.
Advised Foodstuffs North Island on the trial of its facial recognition technology (FRT) in its stores to see if the technology can assist in reducing the increasing risks to the safety and security of its individuals and property.
Advice to One New Zealand in relation to the inclusion and use of AI technologies across its business and the impact of this, including in relation to data and privacy issues.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Practice head
Simon Martin
Other key lawyers
Edwin Lim; Anchali Anandanayagam; Tim Mahood; Samuel Choi
