Cheang & Ariff advises on the full range of IP matters in Malaysia, including trade mark portfolio management, registration of patents, industrial designs and copyrights, as well as enforcement and litigation of IP rights. The team advises both domestic and multinational corporations, with a client base spanning pharmaceuticals, technology, fast-moving consumer goods (FMCG), fashion, cosmetics, manufacturing, and food and beverage. Practice head Cindy Goh Joo Seong is a reputed litigator, most commonly seen acting in cross-border IP disputes.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Professional and experienced.’

  • ‘Cindy Goh Joo Seong provides a professional view on potential possibilities on our case, assists in analysing and advising the approach to adopt in order to gain a better position during the negotiation stage.’

  • 'The team is very responsive and gives practical advice to businesses.'

  • 'Cindy Goh Joo Seong - knowledge of the law and availability to clients are impressive.'

Key clients

  • SPC Diatech LLC
  • SA Architect Sdn Bhd
  • Tatsuno Corporation Group
  • Dip Chain Manufacturing Sdn Bhd
  • Synergy House Furniture Sdn Bhd
  • Dr Reddy’s Laboratories
  • Hong Seng Assembly Sdn Bhd|Hong Seng Motor Sdn Bhd
  • Doshin Rubber Products (M) Sdn Bhd
  • Wetra Trading (M) Sdn Bhd|Wetra Food Industries Sdn Bhd
  • Ruma Home Sdn Bhd
  • The Smiley Company SPRL
  • Sri Nona Food Manufacturing Sdn Bhd (owned by Fraser & Neave Holdings Bhd (F&N))
  • Touch N Go

Work highlights

Representing Tatsuno Corporation and Tatsuno Engineering & Service Malaysia Sdn Bhd in a trade mark infringement and passing-off action against a local distributor.
Representing Doshin Rubber Products (M) Sdn Bhd in securing a judicial assignment of patents invented by its former director and founder during his tenure.
Representing Wetra Trading (M) Sdn Bhd and Wetra Food Industries Sdn Bhd in a trade mark invalidation action concerning the use of the word 'RADIX' by another coffee manufacturer.

Lawyers

Hall of Fame

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Practice head

Cindy Goh Joo Seong