CMS

CMS maintains a strong reputation in the sports sector, with standout expertise in high-value, complex media rights deals for rightsholders including the ICC, FIFA, and the ECB, boasting one of the most robust practices of its kind. Demonstrative of this strength, John Cloke and Oliver Kichenside advise the Premier League on the development and implementation of its full domestic and international broadcasting strategy, including the structuring, tendering, and negotiation of all global media rights agreements. The team also continues to expand its regulatory work, whilst its commercial workload spans sponsorships, naming rights, and data partnerships. David Zeffman has extensive experience providing strategic, commercial and regulatory advice to clients in the sport, gambling and television sectors, whilst IP expert Tom Scourfield works with organisations on issues including brand management and content protection. John Enser is also a key member of the practice.