Wiggin LLP specialises in handling high-value commercial deals across a multitude of sports, with a specific focus on audio-visual and data rights, alongside IP licensing and advertising. The firm is highly regarded for its tailored advice on sponsorship arrangements, with practice lead Ross Sylvester providing knowledge on regulatory compliance and primarily assisting tech platforms. Sean James is an expert on content distribution and transmission, while Sarah MacDonald heads the advertising and marketing offering. David Hinchliffe joined the team from Walker Morris in September 2024.
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Key clients
- Arsenal FC
- Manchester United / MUTV
- FIFA (World governing body of football)
- Premiership Rugby
- EPCR (European Professional Club Rugby)
- DAZN
- Formula E / E1 Series
- Stats Perform
- Racecourse Media Group (owned by 37 of the UK’s most prestigious racecourses)
- FIBA (World Governing Body of basketball) / FIBA Media
Work highlights
Advised DAZN on its strategic partnerships with NFL to launch NFL Game Pass International and Fanatics, a branded merchandising experience for subscribers.
Advised FIFA on media rights matters and its launch of FIFA+.
Advised Stats Perform on a new agreement with WTA Ventures for the grant of betting data and streaming rights for all WTA tennis properties.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Ross Sylvester
Other key lawyers
Sean James; Sarah MacDonald; Sarah Drake; David Hinchliffe