Mishcon de Reya LLP‘s sports group continues to advise on complex matters across regulatory, commercial, and contentious work. The team has acted on significant contracts and commercial matters for high-profile athletes, including Marcus Rashford. Its wider commercial portfolio includes involvement in a $1bn OTT streaming deal in boxing and acting for corporates such as TikTok on sports-focused investments. The group has also advised on governance, competition and media issues for clients ranging from international governments to national governing bodies and remains active on a range of financial and disciplinary issues on the regulatory side. In keeping with the firm-wide commitment to innovation, work has continued across the sportstech, data, and AI fields, and is regularly instructed on new ventures and start-ups in these sectors. Key names to note include Peter Nunn , the driving force behind the sport disputes practice, and Kavan Bakhda, joined as a partner from Kennedy’s in 2025.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Excellent people, with a knowledgeable and commercial approach.’

  • ‘This practice distinguishes itself through a thoughtful, client-focused approach that blends industry experience with a commitment to evolving client needs. Potential clients would appreciate the team's collaborative mindset, responsiveness, and ability to deliver solutions that reflect both technical strength and strategic sports insight.’

  • ‘The individuals I worked with demonstrated a rare combination of sports-specific technical excellence, commercial awareness, and an approachable, solutions-focused attitude. Their collaborative nature and clear communication inspired confidence.'

  • 'What stood out most was the team's focus on understanding my business context, not just the legal detail. This strategic perspective has been particularly valuable in ensuring the work delivered was not only accurate but also commercially robust and aligned with my objectives.'

Key clients

  • Socios.com
  • Thom Browne
  • APEX Capital
  • Alpa Racing USA LLC|Mr Alex Palou Montalbo|Palou Motorsport SL
  • BLAST ApS
  • DAZN
  • Alex Albon (Formula 1 Driver for Williams Racing)
  • Marcus Rashford
  • Sol Campbell
  • 2020 Developments (Luton) Limited
  • Student.com
  • TikTok

Work highlights

Advised Marcus Rashford and his Image Rights company on a variety of matters – including his recent loan transfer to Aston Villa and commercial/partnership deals with the likes of Panini and Macmillan.
Advised fast-growing Danish esports events organiser Blast on some of its largest international deals including a multi-year deal opposite Epic Games that will see Blast organise the Fortnite Champion Series (FNCS) and Rocket League Championship Series
Advising three-time IndyCar champion Álex Palou in a claim brought by McLaren—recognised by The Lawyer as one of the Top 20 Cases for 2025.

Other key lawyers

Kavan Bakdha; Peter Nunn; Reema Sharma