England - London • TMT (technology, media and telecoms)
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PATMA: Trade mark attorneys

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Bird & Bird LLP

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Bird & Bird LLP is praised by one client for its ‘impressive depth of knowledge for all trade mark matters’. The group handles a wide range of brand management work in the trade mark space, including clearance, strategy, filing, prosecution, and litigation. Media, entertainment, computer games, sports, and retail are all areas of activity for the group and a growing area of interest for clients, which the firm assists with the use of AI in their products and services. Key names in the team include dual-qualified trade mark attorneys and solicitors Mark Holah and Allan Poulter. Christine Danos heads up the international product design filing practice, while Emma Green leads the firm's international wellness group, which supports newly established clients in the sustainability, food, women's health, and innovation industries.
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Accolades

Client satisfaction

Testimonials

Collated independently by Legal 500 research team.

  • ‘An impressive depth of knowledge for all trade mark matters. Adept at handling a large and established international IP portfolio. Excellent relationships with counsel in other key jurisdictions which helps to streamline a large volume of trade mark work and decision making.’

  • ‘Emma Green is organised, calm and knowledgeable; an expert in all trade mark-related matters, both within the UK and internationally. She understands our objectives and the importance of our brands to our business. She is ready to adapt to changes in brand strategy and implements her observations in the on-going work that she does for us.’

  • ‘The team is diligent, very helpful, always available and coordinates upcoming deadlines well.’

  • ‘Christine Danos is a very professional partner to our business.'

  • ‘Mark Holah is truly amazing to work with; he provides useful and practical advice that is client friendly, creative, business focused and practical! And it's always delivered with a great sense of humour.'

Key clients

  • Belmond
  • Boxpark
  • Chick-fil-A Inc.
  • Chilly’s Bottles
  • Clarion Events
  • Daily Mail Group
  • Epic Games
  • ERM International Group
  • Fiorucci
  • Hanes Brands

Work highlights

Assisting Pret A Manger with its extensive global trade mark portfolio, protecting its trusted brand and ensuring it aligns with its extensive social initiatives.
Advising Chick-fil-A ahead of its launch into the UK and EU on all aspects of its brand clearance, protection, and enforcement in these new markets.
Advising Fiorucci on its recent brand refresh and return to Milan Fashion Week, alongside executing a comprehensive design filing programme for its new Mella bag across 22 territories with collaborative efforts across multiple global offices.

Lawyers

Practice head

Allan Poulter; Christine Danos; Emma Green; Mark Holah