Bird & Bird LLP‘s ’finely tuned’ cohort is well-versed in handling the remit of trade mark matters for its broad client list, which features internationally-known names in media and entertainment, food and beverage, and retail and fashion, amongst many other industry sectors.Prosecution specialist Allan Poulter, and Christine Danos, who is considered ‘an absolute stand out’ and is experienced assisting globally renowned clients with the plethora of trade mark matters, from litigation to portfolio management. Alongside Danos and Poulter at the helm are Mark Holah who harnesses 30 years’ experience advising on trade mark issues and Emma Green who has sector specialisms spanning retail, hospitality and tech; they are ’both tremendous’ according to clients. Josh Little joined the practice in January 2025.
Legal 500 Editorial commentary
Accolades
Client satisfaction
Testimonials
Collated independently by Legal 500 research team.
- 'Christine Danos is an absolute stand out.'
- 'They are a finely tuned team, working together to ensure their client's needs are met by the appropriately skilled person.'
- 'They are great at providing practical advice and considering the business needs of the client.'
- 'Mark Holah and Emma Green are both tremendous - they ask the appropriate questions at the appropriate time, which eases my burden since I know they've thought about all the angles.'
- 'It is clear that Ciara Hughes and Robert Milligan are noteworthy.'
Key clients
- Belmond
- Boxpark
- Chick-fil-A
- Daily Mail Group
- Bloom Fresh
- Epic Games
- ERM International Group
- Fiorucci
- Hanes Brands
- Kingfisher
- Monica Vinader
- Monster Energy Company
Work highlights
Supporting Belmond following appointment to manage their global trade mark portfolio in May 2024; we manage over 750 trade marks worldwide, with 65 active disputes across the world.
Serving as the principal IP advisors for Epic Games across the UK, Europe, and the Middle East, managing their comprehensive IP portfolio.
Advising Chick-fil-A on all aspects of their brand clearance, protection and enforcement in the UK and EU in advance of their launch into these markets in 2025/26.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Allan Poulter; Christine Danos; Emma Green; Mark Holah
Other key lawyers
Ciara Hughes; Robert Milligan; Robert Pescador; Josh Little