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England - London • TMT (technology, media and telecoms)
2

Media: Video games

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CMS

More information
CMS is a full-service firm that fully supports video gaming publishers, esports teams, developers, and gaming organisations with the full gamut of gaming issues. The practice advises a range of clients on publishing deals, commercial agreements, corporate transactions, and consumer-related matters. It has assisted numerous clients with launching gaming platforms or services as part of their offering, and has assisted clients with funding gaming studios and projects. The wider media and entertainment team is led by media specialists Victoria Gaskell and Paul Guite, and they are ably supported by Sam Oustayiannis, who is well-versed in handling complex deals in the video gaming space.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘The practice brings a deep, hands-on understanding of the gaming industry, particularly from both an events and publisher perspective. This dual insight is not only rare but incredibly valuable—it allows us to anticipate our needs, navigate complex stakeholder environments, and deliver tailored solutions that reflect the unique dynamics of the gaming ecosystem.'

  • ‘Working with Sam Oustayiannis and Pietro Fringuelli has been nothing short of exceptional. They are not only incredibly knowledgeable and experienced, but their passion for the industry, strategic mindset, and collaborative approach make them true standouts in their field.'

Key clients

  • Esports World Cup Foundation
  • Etisalat – Gaming
  • Winking Studios Limited
  • Hard Rock Digital
  • Hiro Capital
  • Avia Games Inc.
  • Microsoft

Work highlights

Advised the Esports World Cup Foundation on all aspects of the inaugural Esports World Cup in 2024.
Advised Hard Rock Digital on a number of international social gaming deals.
Advised Microsoft on the launch of its flagship subscription gaming platform, Game Pass, around the world.

Practice head

Victoria Gaskell; Paul Guite

Other key lawyers

Sam Oustayiannis; Pietro Fringuelli