Reed Smith LLP

Reed Smith LLP's video gaming team is sought out by global video gaming and entertainment companies for its expertise regarding cross-border transactions, disputes, and regulations. The team has sector-specific expertise, assisting clients with online safety regulations, creative content licensing, esports, streaming, and NFTs. The practice has been key to major acquisitions in the gaming industry and is well-versed in advising on licensing agreements. Over the last year, it has advised gaming clients on AI-related issues, including compliance with the EU AI Act. Gregor Pryor is an expert in advising game developers and interactive clients on acquisitions, creation, licensing, and distribution of digital content. Elle Todd leads the team and is experienced in advising gaming clients on advertising and consumer protection regulations and AI. Nick Breen is a go-to for rights acquisition, licensing, and regulatory compliance for the video games sector.