
Herbert Smith Freehills Kramer LLP's media and digital practice team is led by Hayley Brady, who leverages her previous experience at Sky and as in-house counsel at a media company to advise on content licensing, joint ventures, regulation, and marketing. The firm assists film and TV clients with incentives, location, production, and co-production arrangements, as well as channel carriage and distribution agreements. It has also advised on wholesale content distribution, content creation and development, and talent arrangements.
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Key clients
- Sky
- STV
- ITV
- TBE Films Limited
Work highlights
Advised Sky on its arrangements with Warner Bros Discovery, which will allow free access to a new streaming service and continued access to Warner Bros Discovery content.
Advised TBE Films Limited on drafting and negotiating film financing, writer, director, producer, artist, and all production services agreements in respect of a film.
Advised Sky on the concept of 'European Works' in the context of the AVMSD and the ability for EU Member States under EU legislation to exclude works originating from the UK from direct investment regimes.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.

Practice head
Hayley Brady