
Bird & Bird LLP fields a strong digital content and social media team which often assists clients with cross-border mandates. The team has broad expertise across litigation, data privacy and protection, regulations, advertising, IP, and technology. The firm has been especially active in advising clients on online safety matters, establishing a cross-practice team dedicated to advising clients on the new regulations. The practice is co-led by media specialists Alex Dixie, Andy Danson, and Will Deller; Dixie is the go-to for adtech, digital content, and data protection matters. Emma Drake is the name to note for online safety issues, while Phil Sherrell specialises in litigation for media and entertainment clients, and he is well-versed in handling disputes related to music and AI.
Legal 500 Editorial commentary
Accolades
Client satisfaction
Testimonials
Collated independently by Legal 500 research team.
‘Alex Dixie's team was very knowledgeable about adtech and able to give nuanced advice tailored appropriately to each audience. They did a great job calibrating the scope and detail of the project to the client's needs. Alex also did a great job preparing and delivering advice directly to executives.’
Key clients
- Associated Newspapers Limited
- Wikimedia Foundation, Inc
- Cohere
- Quora
- Trustpilot
- Discord
- Soundcloud
- TuneIn
Work highlights
Advised Associated Newspapers on it major cutting-edge litigation relating to its online media player, and connected adtech.
Advised Discord on a range of digital regulation and consumer law questions.
Represented TuneIn in its litigation against music publishers.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Andy Danson; Will Deller; Alex Dixie
Other key lawyers
Emma Drake; Phil Sherrell